| Trademark Snap Shot Amendment & Mail Processing Stylesheet (Table presents the data on Amendment & Mail Processing Complete) |
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OVERVIEW |
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| SERIAL NUMBER | 88236869 | FILING DATE | 12/20/2018 |
| REG NUMBER | 0000000 | REG DATE | N/A |
| REGISTER | PRINCIPAL | MARK TYPE | SERVICE MARK |
| INTL REG # | N/A | INTL REG DATE | N/A |
| TM ATTORNEY | MAHONEY, PAULA M |
L.O. ASSIGNED | 119 |
PUB INFORMATION |
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| RUN DATE | 08/09/2019 | ||
| PUB DATE | N/A | ||
| STATUS | 661-RESPONSE AFTER NON-FINAL-ACTION-ENTERED | ||
| STATUS DATE | 08/08/2019 | ||
| LITERAL MARK ELEMENT | MAKE ADVERTISING MATTER | ||
| DATE ABANDONED | N/A | DATE CANCELLED | N/A |
| SECTION 2F | NO | SECTION 2F IN PART | NO |
| SECTION 8 | NO | SECTION 8 IN PART | NO |
| SECTION 15 | NO | REPUB 12C | N/A |
| RENEWAL FILED | NO | RENEWAL DATE | N/A |
| DATE AMEND REG | N/A | ||
FILING BASIS |
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| FILED BASIS | CURRENT BASIS | AMENDED BASIS | |||
| 1 (a) | NO | 1 (a) | NO | 1 (a) | NO |
| 1 (b) | YES | 1 (b) | YES | 1 (b) | NO |
| 44D | NO | 44D | NO | 44D | NO |
| 44E | NO | 44E | NO | 44E | NO |
| 66A | NO | 66A | NO | ||
| NO BASIS | NO | NO BASIS | NO | ||
MARK DATA |
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| STANDARD CHARACTER MARK | YES |
| LITERAL MARK ELEMENT | MAKE ADVERTISING MATTER |
| MARK DRAWING CODE | 4-STANDARD CHARACTER MARK |
| COLOR DRAWING FLAG | NO |
CURRENT OWNER INFORMATION |
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| PARTY TYPE | 10-ORIGINAL APPLICANT |
| NAME | AT&T Intellectual Property II, L.P. |
| ADDRESS | 645 East Plumb Lane Reno, NV 89502 |
| ENTITY | 13-LIMITED PARTNERSHIP |
| CITIZENSHIP | Nevada |
| COMPOSED OF | AT&T Intellectual Property, LLC, a limited liability company formed under the laws of Delaware |
GOODS AND SERVICES |
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| INTERNATIONAL CLASS | 035 |
| DESCRIPTION TEXT | Advertising, marketing, and promotion services; Advertising and marketing services, namely, promoting the goods and services of others; Consulting in the fields of business, advertising, marketing and data analytics; Dissemination of advertising and marketing for others via the Internet and other communications networks and platforms; Developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Design of advertisements and advertising material for others; Creative marketing design services and content development for use in advertising, marketing, promotional, sponsorships, and informational materials; Analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Sales tracking for others, and tracking of brand lift, namely, an increased interaction with or perception of a brand, brand awareness, recall and purchase consideration; Analyzing and compiling business data, namely, viewership data for potential advertisers; Business research and evaluations; Preparation of business reports and market insights; Business consulting and business information services; Providing a searchable website, website portal, and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Advertising services, namely, qualification of advertising space on the Internet, namely, connecting qualified sellers of advertising space on the Internet with buyers of that advertising space; Provision of advertising space on the Internet; Online auction services, namely, an online auction exchange for buying and selling advertising space; Business management and administration; Business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; Business and media monitoring and consulting services, namely, tracking television, film, web, and video content, and websites and applications of others to provide strategy, insight, marketing, sales, operation, product design, and reports in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Analysis and reporting of search engine referral traffic, Internet traffic, keyword placement, keyword searches, online marketing, website activity and performance for business and marketing purposes; Advertising, marketing, and promotion services, namely, selling advertising space and inventory, namely, television, film, video, radio, online, and broadcast advertising space; Providing online news and commentary in the fields of multimedia advertising and marketing presentations; Computerized database and file management; Charitable services, namely, developing and coordinating volunteer programs and community service projects; Organizing business networking events in the field of internet, technology, and entrepreneurship |
| INTERNATIONAL CLASS | 042 |
| DESCRIPTION TEXT | Providing temporary use of non-downloadable computer software for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing temporary use of non-downloadable computer software in the nature of a mobile application for portable consumer electronic devices for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing non-downloadable computer software for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in connection with audience insights and addressable advertising, namely, for collecting, analyzing, and interpreting data related to advertising audience demographics and advertising effectiveness, and planning, designing, developing, creating, and distributing advertising content; Providing non-downloadable computer software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for network services featuring technology that enables users to share content, text, and other data in the field of advertising; Providing non-downloadable computer software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services that provides statistics about the behavior of viewers of online videos, movies, music, pictures, images, text, photos, games, and other user-generated content by tracking and measuring time spent viewing, viewer engagement with interactive content, viewer activities before, during, and after viewing; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for providing analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services featuring software for use in decision-making, supporting and providing analytics, and optimization of interactive advertising and digital media; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in placing and managing advertisements based on consumer habits, web browsing data, and economic trends; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in generating online marketing programs; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for reporting the extent and success of online advertising campaigns by measuring consumer behavior in response to viewing and encountering such online advertising campaigns; Providing non-downloadable software, mobile application software, Software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services for providing advertisers with access to, information on, and assistance with indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Design and development of software for processing and distribution of multimedia contents; Providing temporary use of non-downloadable software, mobile application software, Software as a service (SAAS), platform as a service (PAAS), application service provider (ASP), and cloud computing services for electronic mail and messaging; Document data transfer from one computer format to another; Design and development of computer software; Hosting operating systems and computer software applications through the internet; Computer services, namely, creating indexes of information, sites and other resources available on global computer networks and other electronic and communications networks for others; Computer services, namely, creating computer network-based indexes of information, sites, and resources to promote the goods and services of others; Creating electronically stored web pages for online services and the internet; Data warehousing, elaboration and maintenance of web sites for third parties; Managing web sites for others; Rental of web servers; Website maintenance, creation and hosting services; Providing non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider, and cloud computing services for providing, hosting, managing, developing and maintaining applications, software, websites and databases in the fields of ecommerce, online payments, order queuing, website design, data storage, shared computing capacity scaling, messaging services and calculation of website ranking based on user traffic; Providing non-downloadable internet browser software; Computer services, namely, cloud hosting provider services; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in analyzing and compiling business data, including viewership data for potential advertisers; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in compiling and providing market insights and business research, evaluations, and reports, consulting, management, administration and information services for use in making effective and optimized advertising decisions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in business and media monitoring and consulting services, namely, tracking television, film, web, and video content, websites and applications of others to provide strategy, insight, marketing, sales, operation, product design, and reports in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use in analysis and reporting of search engine referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services featuring computer software demand-side platform (DSP) for buyers to buy advertising inventory using real-time bidding models; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for managed analysis of advertising campaigns, managed direct buying and selling of advertising space, managed purchase and sale of advertising space through online auctions; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for providing a web hosting platform for others' real-time bidding models and in online advertisement serving and delivery; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services to allow publishers to connect with and manage multiple advertising bidding partners and monetization strategy; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for management and analysis of advertising space; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for buyers and sellers of online advertising to build, manage, and optimize their online advertising businesses by enabling buyers and sellers to transact with one another, access advertising technologies, access, create, design, analyze, manage, and share advertisements, and connect and engage with consumers online; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for partnering and monitoring sales offers between multiple merchants by enabling and promoting transactions between buyers and sellers of advertising inventory; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for use to analyze and measure data regarding advertising effectiveness; Non-downloadable software, mobile application software, Software as a Service (SAAS), Platform as a Service (PAAS), application service provider (ASP), and cloud computing services for datacenter management, automation and virtualization |
GOODS AND SERVICES CLASSIFICATION |
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| INTERNATIONAL CLASS | 035 | FIRST USE DATE | NONE | FIRST USE IN COMMERCE DATE | NONE | CLASS STATUS | 6-ACTIVE |
| INTERNATIONAL CLASS | 042 | FIRST USE DATE | NONE | FIRST USE IN COMMERCE DATE | NONE | CLASS STATUS | 6-ACTIVE |
MISCELLANEOUS INFORMATION/STATEMENTS |
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| CHANGE IN REGISTRATION | NO |
| DISCLAIMER W/PREDETER TXT | "ADVERTISING" |
PROSECUTION HISTORY |
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| DATE | ENT CD | ENT TYPE | DESCRIPTION | ENT NUM |
| 08/08/2019 | TEME | I | TEAS/EMAIL CORRESPONDENCE ENTERED | 015 |
| 08/07/2019 | CRFA | I | CORRESPONDENCE RECEIVED IN LAW OFFICE | 014 |
| 08/07/2019 | TROA | I | TEAS RESPONSE TO OFFICE ACTION RECEIVED | 013 |
| 07/09/2019 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 012 |
| 07/09/2019 | GNRT | O | NON-FINAL ACTION E-MAILED | 011 |
| 07/09/2019 | CNRT | R | NON-FINAL ACTION WRITTEN | 010 |
| 04/26/2019 | TEME | I | TEAS/EMAIL CORRESPONDENCE ENTERED | 009 |
| 04/25/2019 | CRFA | I | CORRESPONDENCE RECEIVED IN LAW OFFICE | 008 |
| 04/25/2019 | TROA | I | TEAS RESPONSE TO OFFICE ACTION RECEIVED | 007 |
| 03/24/2019 | GNRN | O | NOTIFICATION OF NON-FINAL ACTION E-MAILED | 006 |
| 03/24/2019 | GNRT | F | NON-FINAL ACTION E-MAILED | 005 |
| 03/24/2019 | CNRT | R | NON-FINAL ACTION WRITTEN | 004 |
| 03/15/2019 | DOCK | D | ASSIGNED TO EXAMINER | 003 |
| 01/12/2019 | NWOS | I | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 002 |
| 12/24/2018 | NWAP | I | NEW APPLICATION ENTERED IN TRAM | 001 |
CURRENT CORRESPONDENCE INFORMATION |
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| ATTORNEY | David A. Bell |
| CORRESPONDENCE ADDRESS | David A. Bell HAYNES AND BOONE, LLP 2323 VICTORY AVENUE, SUITE 700 DALLAS TX 75219 |
| DOMESTIC REPRESENTATIVE | NONE |