TAKE THE LEAD

Nextroll, Inc.

Application Filed: 2018-10-17
Trademark Application Details
Trademark Logo TAKE THE LEAD

Mark For: TAKE THE LEAD™ trademark registration is intended to cover the categories of advertising, marketing and promotion services; Internet advertising and internet marketing services; Advertising and marketing services for mobile computing devices and mobile telephones; Banner and display advertising; Advertising targeting and retargeting services, namely, using multiple data sources and analytic tools to deliver personalized advertisements and targeted marketing to consumers based on Internet browsing and consumption habits; Media planning, namely, advising clients regarding advertising and marketing strategies on the internet, on mobile computing devices and on mobile telephones; Design and implementation of advertising and marketing on the internet, mobile computing devices, and mobile telephones; Advertising and marketing services for social media, internet search engines, customer relationship management platforms, inquiry marketing, internet marketing, blogs and other forms of passive, sharable or viral communications channels; Providing data and other analytic information relating to marketing, advertising, advertising retargeting and advertising campaigns; Dissemination of advertising for others via an online communications network on the internet and via email; Providing analytics and insights about consumer internet usage and consumer web browsing for marketing and advertising purposes. [all]

Status

2021-05-30 UTC
LIVE APPLICATION Under Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and that this application has been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number88158080
Mark Literal ElementsTAKE THE LEAD
Mark Drawing Type4 - STANDARD CHARACTER MARK
Mark TypeSERVICE MARK
RegisterPRINCIPAL
Current LocationINTENT TO USE SECTION 2019-05-07
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 102: Insurance and Financial
Primary International Class
  • 035 - Primary Class
  • (Advertising and business) Advertising; business management; business administration; office functions.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJoshua J. Richman
Law Office AssignedL10
Employee NameRHIM, ANDREW

Timeline

2018-10-17Application Filed
2019-02-06Location: PUBLICATION AND ISSUE SECTION
2019-02-06Status: Live/Pending
2019-02-06Transaction Date
2019-03-12Published
2019-03-12Published for Opposition
2019-05-07Location: INTENT TO USE SECTION
2021-05-04Status: A fourth request for extension of time to file a Statement of Use has been granted.

Trademark Parties (Applicants & Owners)

Party: NEXTROLL, INC.
Address2300 HARRISON STREET 2ND FLOOR SAN FRANCISCO, CALIFORNIA UNITED STATES 94110
Legal Entity TypeCorporation
Legal Entity StateDELAWARE
Party: AdRoll, Inc.
Address2nd Floor 2300 Harrison Street San Francisco DE 94110
Legal Entity Type
Legal Entity StateDE

*multiple parties listed, check assignment documents for ownership information

Documents

DrawingJPEG2018-10-17
TEAS RF New ApplicationMULTI2018-10-17
Examiners AmendmentXML2019-01-22
XSearch Search SummaryAPPLICATION/XML2019-01-22
Amendment and Mail Process CompleteMULTI2019-01-23
TRAM Snapshot of App at Pub for OppostnMULTI2019-01-23
Publication & Issue Review CompleteMULTI2019-02-07
Notice of PublicationXML2019-02-20
Notification Of Notice of PublicationXML2019-02-20
OG Publication ConfirmationAPPLICATION/XML2019-03-12
Notice of AllowanceAPPLICATION/XML2019-05-07
Extension of Time to File SOUXML2019-10-25
ITU Extension ApprovalXML2019-10-29
ITU Unit ActionMULTI2019-10-29
Extension of Time to File SOUAPPLICATION/XML2020-04-29
ITU Extension ApprovalXML2020-05-01
ITU Unit ActionAPPLICATION/XML,IMAGE/JPEG2020-05-01
Extension of Time to File SOUXML2020-09-01
ITU Extension ApprovalAPPLICATION/XML2020-09-03
ITU Unit ActionAPPLICATION/XML,IMAGE/JPEG2020-09-03
Extension of Time to File SOUAPPLICATION/XML2021-05-04
ITU Extension ApprovalAPPLICATION/XML2021-05-06
ITU Unit ActionMULTI2021-05-06

Attorney of Record

JOSHUA J. RICHMAN
IPLA LLP
4445 EASTGATE MALL
SUITE 200
SAN DIEGO, CA 92121

Good, Services, and Codes


IC 035. US 100 101 102. G & S: Advertising, marketing and promotion services; Internet advertising and internet marketing services; Advertising and marketing services for mobile computing devices and mobile telephones; Banner and display advertising; Advertising targeting and retargeting services, namely, using multiple data sources and analytic tools to deliver personalized advertisements and targeted marketing to consumers based on Internet browsing and consumption habits; Media planning, namely, advising clients regarding advertising and marketing strategies on the internet, on mobile computing devices and on mobile telephones; Design and implementation of advertising and marketing on the internet, mobile computing devices, and mobile telephones; Advertising and marketing services for social media, internet search engines, customer relationship management platforms, inquiry marketing, internet marketing, blogs and other forms of passive, sharable or viral communications channels; Providing data and other analytic information relating to marketing, advertising, advertising retargeting and advertising campaigns; Dissemination of advertising for others via an online communications network on the internet and via email; Providing analytics and insights about consumer internet usage and consumer web browsing for marketing and advertising purposes

International Codes:35
U.S. Codes:100,101,102
Type CodeType
GS0351Advertising, marketing and promotion services; Internet advertising and internet marketing services; Advertising and marketing services for mobile computing devices and mobile telephones; Banner and display advertising; Advertising targeting and retargeting services, namely, using multiple data sources and analytic tools to deliver personalized advertisements and targeted marketing to consumers based on Internet browsing and consumption habits; Media planning, namely, advising clients regarding advertising and marketing strategies on the internet, on mobile computing devices and on mobile telephones; Design and implementation of advertising and marketing on the internet, mobile computing devices, and mobile telephones; Advertising and marketing services for social media, internet search engines, customer relationship management platforms, inquiry marketing, internet marketing, blogs and other forms of passive, sharable or viral communications channels; Providing data and other analytic information relating to marketing, advertising, advertising retargeting and advertising campaigns; Dissemination of advertising for others via an online communications network on the internet and via email; Providing analytics and insights about consumer internet usage and consumer web browsing for marketing and advertising purposes

Trademark Filing History

DescriptionDateProceeding Number
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2021-05-06
TEAS EXTENSION RECEIVED2021-05-04
EXTENSION 4 GRANTED2021-05-0498765
EXTENSION 4 FILED2021-05-0498765
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2020-09-03
TEAS EXTENSION RECEIVED2020-09-01
EXTENSION 3 GRANTED2020-09-0198765
EXTENSION 3 FILED2020-09-0198765
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2020-05-01
TEAS EXTENSION RECEIVED2020-04-29
EXTENSION 2 GRANTED2020-04-2998765
EXTENSION 2 FILED2020-04-2998765
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP2020-04-22
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2019-10-29
TEAS EXTENSION RECEIVED2019-10-25
EXTENSION 1 GRANTED2019-10-2598765
EXTENSION 1 FILED2019-10-2598765
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2019-05-07
PUBLISHED FOR OPPOSITION2019-03-12
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2019-03-12
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-02-20
LAW OFFICE PUBLICATION REVIEW COMPLETED2019-02-0668171
ASSIGNED TO LIE2019-02-0568171
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2019-01-226328
EXAMINERS AMENDMENT E-MAILED2019-01-226328
EXAMINERS AMENDMENT -WRITTEN2019-01-2278048
EXAMINER'S AMENDMENT ENTERED2019-01-2288888
APPROVED FOR PUB - PRINCIPAL REGISTER2019-01-22
ASSIGNED TO EXAMINER2019-01-1678048
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2018-10-27
NEW APPLICATION ENTERED IN TRAM2018-10-20

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