RESPONSIBLE CHOICE

Hy-Vee, Inc.

Application Filed: 2018-10-16
Trademark Application Details
Trademark Logo RESPONSIBLE CHOICE

The mark consists of a circular border containing a design of a stylized fish jumping out of the waves above the words "RESPONSIBLE CHOICE" in uppercase, stylized font with a stylized wave beneath.

Mark For: RESPONSIBLE CHOICE® trademark registration is intended to cover the categories of seafood, namely, seafood that is responsibly farmed or harvested, not live; Frozen seafood; Tinned seafood. [all]

>Color is not claimed as a feature of the mark. The mark consists of a circular border containing a design of a stylized fish jumping out of the waves above the words "RESPONSIBLE CHOICE" in uppercase, stylized font with a stylized wave beneath.

Status

2021-05-30 UTC
LIVE REGISTRATION Issued and Active
The trademark application has been registered with the Office.


Research OneLook Acronym Finder
Serial Number88157285
Registration Number5727911
Mark Literal ElementsRESPONSIBLE CHOICE
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark TypeTRADEMARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationPUBLICATION AND ISSUE SECTION 2019-04-16
Basis1(a)
Class StatusACTIVE
Primary International Class
  • 029 - Primary Class
  • (Meats and processed foods) Meat, fish, poultry and game; meat extracts; preserved, dried and cooked fruits and vegetables; jellies, jams, fruit sauces; eggs, milk and milk products; edible oils and fats.
Filed UseYes
Current UseYes
Intent To UseNo
Filed ITUNo
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameTimothy J. Zarley
Attorney Docket NumberT62437US0
Law Office AssignedL10
Employee NamePEREZ, STEVEN M

Timeline

2014-02-01Date of First Use
2014-02-01Date of Use In Commerce
2018-10-16Application Filed
2019-01-29Published
2019-01-29Published for Opposition
2019-04-16Location: PUBLICATION AND ISSUE SECTION
2019-04-16Status: Live/Registered
2019-04-16Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2019-04-16Trademark Registered
2019-04-16Transaction Date

Trademark Parties (Applicants & Owners)

Party: Hy-Vee, Inc.
Address5820 Westown Parkway West Des Moines, IOWA UNITED STATES 50266
Legal Entity TypeCorporation
Legal Entity StateIOWA

Design Search Codes

03.19.25Angelfish; Bass fish; Catfish; Clown fish; Eels; Fish (common fish or not categorized elsewhere); Goldfish; Piranhas; Salmon; Tuna
26.01.02Circles, plain single line; Plain single line circles
26.17.01Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
031924Stylized small fish, such as common fish and seahorses
031925Angelfish; Bass fish; Catfish; Clown fish; Eels; Fish (common fish or not categorized elsewhere); Goldfish; Piranhas; Salmon; Tuna
260102Circles, plain single line; Plain single line circles
261701Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
261705Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Attorney of Record

TIMOTHY J. ZARLEY
ZARLEY LAW FIRM, P.L.C.
400 LOCUST STREET
CAPITAL SQUARE, SUITE 200
DES MOINES, IA 50309-2350

Good, Services, and Codes


IC 029. US 046. G & S: Seafood, namely, seafood that is responsibly farmed or harvested, not live; Frozen seafood; Tinned seafood. FIRST USE: 20140201. FIRST USE IN COMMERCE: 20140201

International Codes:29
U.S. Codes:046
Type CodeType
CC0000Color is not claimed as a feature of the mark.
CC0000Color is not claimed as a feature of the mark.

Trademark Filing History

DescriptionDateProceeding Number
REGISTERED-PRINCIPAL REGISTER2019-04-16
PUBLISHED FOR OPPOSITION2019-01-29
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2019-01-29
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2019-01-09
ASSIGNED TO LIE2018-12-2170997
TEAS/EMAIL CORRESPONDENCE ENTERED2018-12-0188889
APPROVED FOR PUB - PRINCIPAL REGISTER2018-12-01
TEAS RESPONSE TO OFFICE ACTION RECEIVED2018-11-30
NOTIFICATION OF NON-FINAL ACTION E-MAILED2018-11-306325
NON-FINAL ACTION WRITTEN2018-11-3074301
NON-FINAL ACTION E-MAILED2018-11-306325
CORRESPONDENCE RECEIVED IN LAW OFFICE2018-11-3088889
ASSIGNED TO EXAMINER2018-11-2174301
NOTICE OF DESIGN SEARCH CODE E-MAILED2018-10-27
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2018-10-26
NEW APPLICATION ENTERED IN TRAM2018-10-19

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