Response to Office Action

SUPERIOR

Reel Class, LLC

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88155504
LAW OFFICE ASSIGNED LAW OFFICE 121
MARK SECTION
MARK http://uspto.report/TM/88155504/mark.png
LITERAL ELEMENT SUPERIOR
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
ARGUMENT(S)

Applicant respectfully traverses the refusal and requests that this application be approved for publication in light of similar prior registered marks. 

The USPTO has allowed registration of multiple marks containing literal elements identical to the applied-for mark without a “merely descriptive” refusal. For instance, U.S. Registration No. 5,150,368 for a stylized design containing the literal element SUPERIOR was applied for on July 5, 2016, in, among others, International Class 028 and subsequently registered on February 28, 2017. The mark was never refused for being merely descriptive, in fact, no Office Action was ever issued.

Similarly, U.S. Registration Nos. 4,155,554 (for SUPERIOR CHEER in IC028 for use with cheerleading pom-poms) and 2,837,378 (for SUPERIOR DEFENDER GUNDAM in IC028 for use with video games) contain the literal element SUPERIOR as the dominant first term. No “merely descriptive” rejection was ever issued on either of these registrations. All three of the registrations mentioned above and the applied-for mark in this case are virtually identical in terms of appearance, sound and commercial impression. Specifically, the marks are similar in that all marks contain the literal term SUPERIOR and are pronounced similarly.

Based on the previously registered marks containing the literal element SUPERIOR, Applicant requests that the Examiner approve Applicant’s mark for publication in the Official Gazette.

SIGNATURE SECTION
RESPONSE SIGNATURE /Terry M. Sanks/
SIGNATORY'S NAME Terry M. Sanks
SIGNATORY'S POSITION Attorney of record, Florida bar member
SIGNATORY'S PHONE NUMBER 407-926-7707
DATE SIGNED 07/24/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Wed Jul 24 10:28:16 EDT 2019
TEAS STAMP USPTO/ROA-XX.XX.XXX.XXX-2
0190724102816574074-88155
504-62086c818f39e6155366a
4d0d8d568a27472b46f052611
937c38501bb2754a-N/A-N/A-
20190724102331356389



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88155504 SUPERIOR(Standard Characters, see http://uspto.report/TM/88155504/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

Applicant respectfully traverses the refusal and requests that this application be approved for publication in light of similar prior registered marks. 

The USPTO has allowed registration of multiple marks containing literal elements identical to the applied-for mark without a “merely descriptive” refusal. For instance, U.S. Registration No. 5,150,368 for a stylized design containing the literal element SUPERIOR was applied for on July 5, 2016, in, among others, International Class 028 and subsequently registered on February 28, 2017. The mark was never refused for being merely descriptive, in fact, no Office Action was ever issued.

Similarly, U.S. Registration Nos. 4,155,554 (for SUPERIOR CHEER in IC028 for use with cheerleading pom-poms) and 2,837,378 (for SUPERIOR DEFENDER GUNDAM in IC028 for use with video games) contain the literal element SUPERIOR as the dominant first term. No “merely descriptive” rejection was ever issued on either of these registrations. All three of the registrations mentioned above and the applied-for mark in this case are virtually identical in terms of appearance, sound and commercial impression. Specifically, the marks are similar in that all marks contain the literal term SUPERIOR and are pronounced similarly.

Based on the previously registered marks containing the literal element SUPERIOR, Applicant requests that the Examiner approve Applicant’s mark for publication in the Official Gazette.



SIGNATURE(S)
Response Signature
Signature: /Terry M. Sanks/     Date: 07/24/2019
Signatory's Name: Terry M. Sanks
Signatory's Position: Attorney of record, Florida bar member

Signatory's Phone Number: 407-926-7707

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
Serial Number: 88155504
Internet Transmission Date: Wed Jul 24 10:28:16 EDT 2019
TEAS Stamp: USPTO/ROA-XX.XX.XXX.XXX-2019072410281657
4074-88155504-62086c818f39e6155366a4d0d8
d568a27472b46f052611937c38501bb2754a-N/A
-N/A-20190724102331356389



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