Response to Office Action

BROOKSHIRE BROTHERS EXPRESS

Brookshire Brothers, Inc.

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88134517
LAW OFFICE ASSIGNED LAW OFFICE 126
MARK SECTION
MARK FILE NAME http://uspto.report/TM/88134517/mark.png
LITERAL ELEMENT BROOKSHIRE BROTHERS EXPRESS
STANDARD CHARACTERS NO
USPTO-GENERATED IMAGE NO
COLOR(S) CLAIMED
(If applicable)
Color is not claimed as a feature of the mark.
DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the wording BROOKSHIRE BROTHERS positioned above the word EXPRESS, all in stylized lettering.
ARGUMENT(S)

Applicant respectfully submits that its mark and the cited applications are not likely to cause confusion.  In support of such argument, Applicant submits the attached Letter of Consent concerning the use and registration of Applicant’s mark and the cited applications.  As stated in the Letter of Consent, the parties have agreed that there is and will be no likelihood of confusion as between the parties’ respective marks, based, in part, on the differences between the parties’ marks in terms of overall appearance and commercial impression, the differences in the trade dress of the retail outlets in which the marks are used, the distinct channels of trade, and long period of co-existence.  The parties have further agreed to cooperate with each other and take steps to avoid any likelihood of confusion as outlined in the Letter of Consent (none of which are inconsistent with the mark as presented in this application and/or the identification of services set forth in the present application).  In light of such Letter of Consent and the great weight that should be afforded thereto, Applicant respectfully submits that that the anticipatory refusal to register its mark is not warranted and requests that its application be approved for publication.  See TMEP 1207.01(d)(viii); see also In re Four Seasons Hotels Ltd., 987 F.2d 1565, 1566–67, 26 USPQ2d 1071 (Fed. Cir. 1993) (consent agreements ought to “carry great weight” in the likelihood of confusion analysis); In re American Cruise Lines, Inc., 128 USPQ2d 1157, at *7 (TTAB 2018) [precedential] (“Accordingly, ‘clothed’ consent agreements where ‘competitors have clearly thought out their commercial interests’ should be given great weight, and the USPTO should not substitute its judgment concerning likelihood of confusion for the judgment of the real parties in interest without good reason, that is, unless the other relevant factors clearly dictate a finding of likelihood of confusion.”).

EVIDENCE SECTION
        EVIDENCE FILE NAME(S)
       ORIGINAL PDF FILE evi_381043034-20190524110731546602_._Letter_of_Consent_-_BBI_and_BGC_-_Fully_Executed.pdf
       CONVERTED PDF FILE(S)
       (16 pages)
\\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0002.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0003.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0004.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0005.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0006.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0007.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0008.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0009.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0010.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0011.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0012.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0013.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0014.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0015.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0016.JPG
        \\TICRS\EXPORT17\IMAGEOUT17\881\345\88134517\xml6\ROA0017.JPG
DESCRIPTION OF EVIDENCE FILE Letter of Consent
ADDITIONAL STATEMENTS SECTION
DISCLAIMER No claim is made to the exclusive right to use "brothers" apart from the mark as shown.
SECTION 2(f) Claim of Acquired Distinctiveness, IN PART, based on Five or More Years' Use BROOKSHIRE BROTHERS has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.
SIGNATURE SECTION
DECLARATION SIGNATURE /eric t. fingerhut/
SIGNATORY'S NAME Eric T. Fingerhut
SIGNATORY'S POSITION Attorney of record, DC bar member
DATE SIGNED 05/24/2019
RESPONSE SIGNATURE /eric t. fingerhut/
SIGNATORY'S NAME Eric T. Fingerhut
SIGNATORY'S POSITION Attorney of record, DC bar member
DATE SIGNED 05/24/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Fri May 24 11:10:19 EDT 2019
TEAS STAMP USPTO/ROA-XX.XXX.XX.XX-20
190524111019534579-881345
17-6205af366d7cf3ba7ccce3
ad86a5b583177fc3e53681497
e1b35854a28ca636b0-N/A-N/
A-20190524110731546602



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88134517 BROOKSHIRE BROTHERS EXPRESS (Stylized and/or with Design, see http://uspto.report/TM/88134517/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

Applicant respectfully submits that its mark and the cited applications are not likely to cause confusion.  In support of such argument, Applicant submits the attached Letter of Consent concerning the use and registration of Applicant’s mark and the cited applications.  As stated in the Letter of Consent, the parties have agreed that there is and will be no likelihood of confusion as between the parties’ respective marks, based, in part, on the differences between the parties’ marks in terms of overall appearance and commercial impression, the differences in the trade dress of the retail outlets in which the marks are used, the distinct channels of trade, and long period of co-existence.  The parties have further agreed to cooperate with each other and take steps to avoid any likelihood of confusion as outlined in the Letter of Consent (none of which are inconsistent with the mark as presented in this application and/or the identification of services set forth in the present application).  In light of such Letter of Consent and the great weight that should be afforded thereto, Applicant respectfully submits that that the anticipatory refusal to register its mark is not warranted and requests that its application be approved for publication.  See TMEP 1207.01(d)(viii); see also In re Four Seasons Hotels Ltd., 987 F.2d 1565, 1566–67, 26 USPQ2d 1071 (Fed. Cir. 1993) (consent agreements ought to “carry great weight” in the likelihood of confusion analysis); In re American Cruise Lines, Inc., 128 USPQ2d 1157, at *7 (TTAB 2018) [precedential] (“Accordingly, ‘clothed’ consent agreements where ‘competitors have clearly thought out their commercial interests’ should be given great weight, and the USPTO should not substitute its judgment concerning likelihood of confusion for the judgment of the real parties in interest without good reason, that is, unless the other relevant factors clearly dictate a finding of likelihood of confusion.”).



EVIDENCE
Evidence in the nature of Letter of Consent has been attached.
Original PDF file:
evi_381043034-20190524110731546602_._Letter_of_Consent_-_BBI_and_BGC_-_Fully_Executed.pdf
Converted PDF file(s) ( 16 pages)
Evidence-1
Evidence-2
Evidence-3
Evidence-4
Evidence-5
Evidence-6
Evidence-7
Evidence-8
Evidence-9
Evidence-10
Evidence-11
Evidence-12
Evidence-13
Evidence-14
Evidence-15
Evidence-16

ADDITIONAL STATEMENTS
Disclaimer
No claim is made to the exclusive right to use "brothers" apart from the mark as shown.


SECTION 2(f) Claim of Acquired Distinctiveness, IN PART, based on Five or More Years' Use
BROOKSHIRE BROTHERS has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.


SIGNATURE(S)
Declaration Signature

DECLARATION: The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that, if the applicant submitted the application or allegation of use (AOU) unsigned, all statements in the application or AOU and this submission based on the signatory's own knowledge are true, and all statements in the application or AOU and this submission made on information and belief are believed to be true.

STATEMENTS FOR UNSIGNED SECTION 1(a) APPLICATION/AOU: If the applicant filed an unsigned application under 15 U.S.C. §1051(a) or AOU under 15 U.S.C. §1051(c), the signatory additionally believes that: the applicant is the owner of the mark sought to be registered; the mark is in use in commerce and was in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; the original specimen(s), if applicable, shows the mark in use in commerce as of the filing date of the application or AOU on or in connection with the goods/services/collective membership organization in the application or AOU; for a collective trademark, collective service mark, collective membership mark application, or certification mark application, the applicant is exercising legitimate control over the use of the mark in commerce and was exercising legitimate control over the use of the mark in commerce as of the filing date of the application or AOU; for a certification mark application, the applicant is not engaged in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.

STATEMENTS FOR UNSIGNED SECTION 1(b)/SECTION 44 APPLICATION AND FOR SECTION 66(a) COLLECTIVE/CERTIFICATION MARK APPLICATION: If the applicant filed an unsigned application under 15 U.S.C. §§ 1051(b), 1126(d), and/or 1126(e), or filed a collective/certification mark application under 15 U.S.C. §1141f(a), the signatory additionally believes that: for a trademark or service mark application, the applicant is entitled to use the mark in commerce on or in connection with the goods/services specified in the application; the applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date; for a collective trademark, collective service mark, collective membership mark, or certification mark application, the applicant has a bona fide intention, and is entitled, to exercise legitimate control over the use of the mark in commerce and had a bona fide intention, and was entitled, to exercise legitimate control over the use of the mark in commerce as of the application filing date; the signatory is properly authorized to execute the declaration on behalf of the applicant; for a certification mark application, the applicant will not engage in the production or marketing of the goods/services to which the mark is applied, except to advertise or promote recognition of the certification program or of the goods/services that meet the certification standards of the applicant. To the best of the signatory's knowledge and belief, no other persons, except, if applicable, authorized users, members, and/or concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services/collective membership organization of such other persons, to cause confusion or mistake, or to deceive.



Signature: /eric t. fingerhut/      Date: 05/24/2019
Signatory's Name: Eric T. Fingerhut
Signatory's Position: Attorney of record, DC bar member

Response Signature
Signature: /eric t. fingerhut/     Date: 05/24/2019
Signatory's Name: Eric T. Fingerhut
Signatory's Position: Attorney of record, DC bar member

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
Serial Number: 88134517
Internet Transmission Date: Fri May 24 11:10:19 EDT 2019
TEAS Stamp: USPTO/ROA-XX.XXX.XX.XX-20190524111019534
579-88134517-6205af366d7cf3ba7ccce3ad86a
5b583177fc3e53681497e1b35854a28ca636b0-N
/A-N/A-20190524110731546602


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