Response to Office Action

JAMES RIVER TRADERS

Branded LLC

Response to Office Action

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 88122403
LAW OFFICE ASSIGNED LAW OFFICE 125
MARK SECTION
MARK http://uspto.report/TM/88122403/mark.png
LITERAL ELEMENT JAMES RIVER TRADERS
STANDARD CHARACTERS YES
USPTO-GENERATED IMAGE YES
MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
ARGUMENT(S)

The examining attorney is refusing registration of this mark based on a possible likelihood of confusion with US Registration Numbers 3481134 and 5087605.  Applicant respectfully disagrees.

US Registration Number 3481134 is for JAMES RIVER STEAM BREWERY in association with “Clothing, namely, hats, caps, T-shirts, sweatshirts, sweatpants, shorts, sweaters, golf shirts, shirts, and jackets” in International Class 025.

US Registration Number 5087605 is for the stylized lettering of the words "JAMES RIVER" stacked on top of the word "ARCHERY", with the letter "A" in "JAMES" is shaped as a bow with an arrow extending underneath the wording "JAMES RIVER".  This is registered in association with “Retail sporting goods stores” in International Class 035.

Applicant’s mark is for JAMES RIVER TRADERS in association with “Pants; Shirts” in International Class 025.

The marks must be considered in the way in which they are perceived by the relevant public. In re Shell Oil Co., 992 F.2d 1204, 26 USPQ 2d 1687-88 (Fed. Cir. 1993).  Similarity of the marks in one respect – sight, sound or meaning --- will not automatically result in a finding of likelihood of confusion even if the goods are closely related.  TMEP section 1207.01 (b)(i).  The marks, when considered in their entireties, are not similar.  US Registration Number 3481134 contains the wording STEAM BREWERY, which clearly suggests that the goods are associated with a particular brewery.  US Registration Number 5087605 contains the wording ARCHERY, along with a bow and arrow, which clearly suggests that the goods are associated with archery and sporting goods.  Applicant’s mark contains the wording TRADERS which is suggestive of trading posts and clothing for everyday wear.   The marks, when considered in their entireties, are very different in connotation and commercial impression, as well as appearance and sound.

The goods associated with applicant’s mark are very different from the services associated with US Registration Number 5087605.  The services associated with US Registration Number 5087605 are “retail sporting goods stores”, whereas the goods associated with applicant’s mark are “pants; shirts” which are not sporting goods, nor will they be marketed through sporting goods stores. The goods associated with applicant’s mark are very different from the goods associated with US Registration Number 3481134 in that the goods associated with the registered mark are goods associated with a brewery, rather than general pants and shirts sold through regular retail avenues.

For these reasons, applicant requests this application be allowed to proceed to registration.

ADDITIONAL STATEMENTS SECTION
DISCLAIMER No claim is made to the exclusive right to use TRADERS apart from the mark as shown.
SIGNATURE SECTION
RESPONSE SIGNATURE /jmf/
SIGNATORY'S NAME Jeffrey M. Furr
SIGNATORY'S POSITION Attorney of record, Ohio bar member
SIGNATORY'S PHONE NUMBER 740-817-2381
DATE SIGNED 07/17/2019
AUTHORIZED SIGNATORY YES
FILING INFORMATION SECTION
SUBMIT DATE Wed Jul 17 17:26:52 EDT 2019
TEAS STAMP USPTO/ROA-XXX.XXX.XXX.XX-
20190717172652921029-8812
2403-620973d87d4376b84476
6cff9639214c7e4c48450ae3c
f2b3c2b45f4c66cedea76-N/A
-N/A-20190717172600109228



Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1957 (Rev 10/2011)
OMB No. 0651-0050 (Exp 09/20/2020)

Response to Office Action


To the Commissioner for Trademarks:

Application serial no. 88122403 JAMES RIVER TRADERS(Standard Characters, see http://uspto.report/TM/88122403/mark.png) has been amended as follows:

ARGUMENT(S)
In response to the substantive refusal(s), please note the following:

The examining attorney is refusing registration of this mark based on a possible likelihood of confusion with US Registration Numbers 3481134 and 5087605.  Applicant respectfully disagrees.

US Registration Number 3481134 is for JAMES RIVER STEAM BREWERY in association with “Clothing, namely, hats, caps, T-shirts, sweatshirts, sweatpants, shorts, sweaters, golf shirts, shirts, and jackets” in International Class 025.

US Registration Number 5087605 is for the stylized lettering of the words "JAMES RIVER" stacked on top of the word "ARCHERY", with the letter "A" in "JAMES" is shaped as a bow with an arrow extending underneath the wording "JAMES RIVER".  This is registered in association with “Retail sporting goods stores” in International Class 035.

Applicant’s mark is for JAMES RIVER TRADERS in association with “Pants; Shirts” in International Class 025.

The marks must be considered in the way in which they are perceived by the relevant public. In re Shell Oil Co., 992 F.2d 1204, 26 USPQ 2d 1687-88 (Fed. Cir. 1993).  Similarity of the marks in one respect – sight, sound or meaning --- will not automatically result in a finding of likelihood of confusion even if the goods are closely related.  TMEP section 1207.01 (b)(i).  The marks, when considered in their entireties, are not similar.  US Registration Number 3481134 contains the wording STEAM BREWERY, which clearly suggests that the goods are associated with a particular brewery.  US Registration Number 5087605 contains the wording ARCHERY, along with a bow and arrow, which clearly suggests that the goods are associated with archery and sporting goods.  Applicant’s mark contains the wording TRADERS which is suggestive of trading posts and clothing for everyday wear.   The marks, when considered in their entireties, are very different in connotation and commercial impression, as well as appearance and sound.

The goods associated with applicant’s mark are very different from the services associated with US Registration Number 5087605.  The services associated with US Registration Number 5087605 are “retail sporting goods stores”, whereas the goods associated with applicant’s mark are “pants; shirts” which are not sporting goods, nor will they be marketed through sporting goods stores. The goods associated with applicant’s mark are very different from the goods associated with US Registration Number 3481134 in that the goods associated with the registered mark are goods associated with a brewery, rather than general pants and shirts sold through regular retail avenues.

For these reasons, applicant requests this application be allowed to proceed to registration.



ADDITIONAL STATEMENTS
Disclaimer
No claim is made to the exclusive right to use TRADERS apart from the mark as shown.


SIGNATURE(S)
Response Signature
Signature: /jmf/     Date: 07/17/2019
Signatory's Name: Jeffrey M. Furr
Signatory's Position: Attorney of record, Ohio bar member

Signatory's Phone Number: 740-817-2381

The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.

        
Serial Number: 88122403
Internet Transmission Date: Wed Jul 17 17:26:52 EDT 2019
TEAS Stamp: USPTO/ROA-XXX.XXX.XXX.XX-201907171726529
21029-88122403-620973d87d4376b844766cff9
639214c7e4c48450ae3cf2b3c2b45f4c66cedea7
6-N/A-N/A-20190717172600109228



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