Trademark/Service Mark Application, Principal Register
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
The color(s) blue, red, yellow, and green is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of a circle lined with blue, red, and yellow and a green dot.
PIXEL COUNT ACCEPTABLE
YES
PIXEL COUNT
528 x 512
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Google LLC
*STREET
1600 Amphitheatre Parkway
*CITY
Mountain View
*STATE
(Required for U.S. applicants)
California
*COUNTRY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
94043
EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY WHERE LEGALLY ORGANIZED
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Advertising agency services; Commercial information services, namely, advertisement management by providing reports, advertisement targeting,
and management of electronically stored advertising, for use on the global computer network; promoting the goods and services of others by preparing and placing on-line advertisements on a network of
web pages on the global computer, as well as via e-mail; consulting in the field of on-line advertising; Providing online exchanges and online auctions for buying or selling advertising; advertising
services for matching buyers and sellers of advertising, for tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting
advertising data, and for optimizing advertising performance; advertising and marketing consultancy services; commercial information services, namely, advertisement management by providing reports,
advertisement targeting, and management of electronically stored advertising, for use on the global computer network; creating and developing advertising campaigns for others; advertising and
marketing consultancy services
Screenshot showing use of the mark in connection with the services in Class 35
FILING BASIS
SECTION 44(d)
FOREIGN APPLICATION NUMBER
TOM201803590
FOREIGN APPLICATION
COUNTRY
Tonga
FOREIGN FILING DATE
06/05/2018
INTENT TO
PERFECT 44(d)
At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis
for registration, but is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration.
INTERNATIONAL CLASS
042
*IDENTIFICATION
Leasing time to an interactive computer database in the field of advertising; Computer services, namely, providing a website featuring
technology that enables users to administer online exchanges and online auctions for buying and selling advertising, match buyers and sellers of advertising, track advertising performance, manage,
distribute and serving advertising, analyzing advertising data, reporting advertising data, and optimizing advertising performance; Providing temporary use of online non-downloadable software for use
in generating online marketing programs; providing temporary use of on-line, non-downloadable software for analyzing and reporting on Internet traffic and keyword placement, for analyzing the
effectiveness of web site marketing, and for searching and viewing marketing research; application service provider (ASP), namely, hosting computer software applications of others; application
service provider (ASP) featuring software for tracking web site activity and managing, monitoring, tracking and optimizing the performance and effectiveness of web sites, online marketing campaigns
and keyword search performance
screenshot showing use of the mark in connection with the services in Class 42
FILING BASIS
SECTION 44(d)
FOREIGN APPLICATION NUMBER
TOM201803590
FOREIGN APPLICATION
COUNTRY
Tonga
FOREIGN FILING DATE
06/05/2018
INTENT TO
PERFECT 44(d)
At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis
for registration, but is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration.
CORRESPONDENCE INFORMATION
NAME
Google LLC
DOCKET/REFERENCE NUMBER
GT-1298-US
STREET
1600 Amphitheatre Parkway
CITY
Mountain View
STATE
California
COUNTRY
United States
ZIP/POSTAL CODE
94043
*EMAIL ADDRESS
tmdocketing@google.com
*AUTHORIZED TO COMMUNICATE VIA EMAIL
Yes
FEE INFORMATION
APPLICATION FILING OPTION
TEAS RF
NUMBER OF CLASSES
2
APPLICATION FOR REGISTRATION PER CLASS
275
*TOTAL FEE DUE
550
*TOTAL FEE PAID
550
SIGNATURE INFORMATION
SIGNATURE
/GLC/
SIGNATORY'S NAME
Gavin Charlston
SIGNATORY'S POSITION
Senior Trademark Counsel, CA bar member
DATE SIGNED
09/05/2018
Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
PTO Form 1478 (Rev 09/2006)
OMB No. 0651-0009 (Exp 02/28/2021)
Trademark/Service Mark Application, Principal Register
Serial Number:88105658
Filing Date:09/05/2018
To the Commissioner for Trademarks:
MARK: (Stylized and/or Design, see mark)
The color(s) blue, red, yellow, and green is/are claimed as a feature of the mark. The mark consists of a circle lined with blue, red, and yellow and a green dot.
The applicant, Google LLC, a limited liability company legally organized under the laws of Delaware, having an address of
1600 Amphitheatre Parkway
Mountain View, California 94043
United States
XXXX (not authorized)
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Advertising agency services; Commercial information services, namely, advertisement management by providing reports, advertisement
targeting, and management of electronically stored advertising, for use on the global computer network; promoting the goods and services of others by preparing and placing on-line advertisements on a
network of web pages on the global computer, as well as via e-mail; consulting in the field of on-line advertising; Providing online exchanges and online auctions for buying or selling advertising;
advertising services for matching buyers and sellers of advertising, for tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for
reporting advertising data, and for optimizing advertising performance; advertising and marketing consultancy services; commercial information services, namely, advertisement management by providing
reports, advertisement targeting, and management of electronically stored advertising, for use on the global computer network; creating and developing advertising campaigns for others; advertising
and marketing consultancy services
In International Class 035, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/25/2018, and first used in
commerce at least as early as 07/25/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) Screenshot showing use of the mark in connection with the services in Class 35. Specimen File1
Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of
priority based on Tonga application number TOM201803590, filed 06/05/2018.
INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but
is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration.
International Class 042: Leasing time to an interactive computer database in the field of advertising; Computer services, namely, providing a website
featuring technology that enables users to administer online exchanges and online auctions for buying and selling advertising, match buyers and sellers of advertising, track advertising performance,
manage, distribute and serving advertising, analyzing advertising data, reporting advertising data, and optimizing advertising performance; Providing temporary use of online non-downloadable software
for use in generating online marketing programs; providing temporary use of on-line, non-downloadable software for analyzing and reporting on Internet traffic and keyword placement, for analyzing the
effectiveness of web site marketing, and for searching and viewing marketing research; application service provider (ASP), namely, hosting computer software applications of others; application
service provider (ASP) featuring software for tracking web site activity and managing, monitoring, tracking and optimizing the performance and effectiveness of web sites, online marketing campaigns
and keyword search performance
In International Class 042, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 07/25/2018, and first used in
commerce at least as early as 07/25/2018, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any
item in the class of listed goods/services, consisting of a(n) screenshot showing use of the mark in connection with the services in Class 42. Specimen File1
Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of
priority based on Tonga application number TOM201803590, filed 06/05/2018.
INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but
is only asserting a valid claim of priority. The application should not be suspended to await the submission of the foreign registration.
The applicant's current Correspondence Information:
Google LLC
1600 Amphitheatre Parkway
Mountain View, California 94043
tmdocketing@google.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at
the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent
application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional
processing fee of $125 per international class of goods/services.
The docket/reference number is GT-1298-US.
A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).
Declaration
Declaration Signature
Signature: /GLC/ Date: 09/05/2018
Signatory's Name: Gavin Charlston
Signatory's Position: Senior Trademark Counsel, CA bar member
Payment Sale Number: 88105658
Payment Accounting Date: 09/06/2018
Serial Number: 88105658
Internet Transmission Date: Wed Sep 05 17:05:26 EDT 2018
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2018090517052656
5284-88105658-610b27a01b2d68ec9aaf605db3
292699d835240c432a6f64f24ecb2e52baccb74-
DA-4204-20180905165652364204