TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

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Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88090730

Filing Date: 08/23/2018

To the Commissioner for Trademarks:

MARK: SHUFFLE (Standard Characters, see mark)
The literal element of the mark consists of SHUFFLE.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Lithia Motors, Inc., a corporation of Oregon, having an address of
      150 North Bartlett Street
      Medford, Oregon 97501
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Downloadable computer software for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Downloadable computer software for arranging, scheduling, booking, organizing, managing, reserving, and coordinating transportation and mobility services; Downloadable computer software for managing vehicle fleets and motor vehicle inventories, and for administering and managing the sale, partial sale, leasing, sharing, and renting of motor vehicles; Downloadable computer software for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing partial ownership of automobiles and vehicles; Downloadable computer software featuring a marketplace for buyers and sellers of motor vehicles; Downloadable computer software enabling customers to locate motor vehicles for sale, partial sale, share, lease, and rent, to match consumer requests for vehicle pricing and information to motor vehicle sellers, and to match consumer vehicle preferences to motor vehicles for sale, partial sale, share, lease, and rent; Downloadable computer software featuring consumer product information about vehicles; Downloadable computer software for arranging pick up and drop off of purchased, partially purchased, leased, rented, and shared motor vehicles; Downloadable computer software enabling customers to make payments and conduct business transactions for purchased, partially purchased, leased, rented, and shared motor vehicles; Downloadable computer software for booking, arranging, managing, reserving, and billing and paying for the use of motor vehicles, and enabling communication between buyers, sellers, renters, and sharers of motor vehicles; Downloadable computer software for matching and connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences; Downloadable mobile applications for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Downloadable mobile applications for arranging, scheduling, booking, organizing, managing, reserving, and coordinating transportation and mobility services; Downloadable mobile applications for managing vehicle fleets and motor vehicle inventories, and for administering and managing the sale, partial sale, leasing, sharing, and renting of motor vehicles; Downloadable mobile applications for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing partial ownership of automobiles and vehicles; Downloadable mobile applications featuring a marketplace for buyers and sellers of motor vehicles; Downloadable mobile applications enabling customers to locate motor vehicles for sale, partial sale, share, lease, and rent, to match consumer requests for vehicle pricing and information to motor vehicle sellers, and to match consumer vehicle preferences to motor vehicles for sale, partial sale, share, lease, and rent; Downloadable mobile applications featuring consumer product information about vehicles; Downloadable mobile applications for arranging pick up and drop off of purchased, partially purchased, leased, rented, and shared motor vehicles; Downloadable mobile applications enabling customers to make payments and conduct business transactions for purchased, partially purchased, leased, rented, and shared motor vehicles; Downloadable mobile applications for booking, arranging, managing, reserving, and billing and paying for the use of motor vehicles, and enabling communication between buyers, sellers, renters, and sharers of motor vehicles; Downloadable mobile applications for matching and connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences; Computer software platforms, downloadable, for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Computer software platforms, downloadable, for arranging, scheduling, booking, organizing, managing, reserving, and coordinating transportation and mobility services; Computer software platforms, downloadable, for managing vehicle fleets and motor vehicle inventories, and for administering and managing the sale, partial sale, leasing, sharing, and renting of motor vehicles; Computer software platforms, downloadable, for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing partial ownership of automobiles and vehicles; Computer software platforms, downloadable, featuring a marketplace for buyers and sellers of motor vehicles; Computer software platforms, downloadable, enabling customers to locate motor vehicles for sale, partial sale, share, lease, and rent, to match consumer requests for vehicle pricing and information to motor vehicle sellers, and to match consumer vehicle preferences to motor vehicles for sale, partial sale, share, lease, and rent; Computer software platforms, downloadable, featuring consumer product information about vehicles; Computer software platforms, downloadable, for arranging pick up and drop off of purchased, partially purchased, leased, rented, and shared motor vehicles; Computer software platforms, downloadable, enabling customers to make payments and conduct business transactions for purchased, partially purchased, leased, rented, and shared motor vehicles; Computer software platforms, downloadable, for booking, arranging, managing, reserving, and billing and paying for the use of motor vehicles, and enabling communication between buyers, sellers, renters, and sharers of motor vehicles; Computer software platforms, downloadable, for matching and connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 035:  Automobile dealership services; Business management and consultation; Business information management; Business consulting and information services; Business consulting, management, planning, and advisory services in the field of motor vehicle sale, sharing, rental, and leasing; Providing business and consumer information in the field of motor vehicle history, features, ratings, and reviews, and regarding motor vehicle sellers and dealerships; Providing an on-line marketplace featuring vehicles for sale, rent, lease, and share; Business management and consultation in the field of motor vehicle fleet and inventory management for vehicle buyers, sellers, retailers, and owners; Management of motor vehicle fleets and inventories for vehicle retailers; Billing and invoicing services in the field of vehicle sale, rent, lease, and share; Monitoring vehicles for business purposes; Providing an on-line searchable database and website featuring information about vehicles for sale, rent, lease, and share, vehicle ratings and reviews, and vehicle cost, financing, insurance, rebates, and incentives; Infomediary services, namely, facilitating transactions between buyers and sellers through providing buyers with information about sellers, goods, and/or services; Facilitating transactions between buyers and sellers of motor vehicles; On-line matching services for connecting motor vehicle purchasers and sellers, and for connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences; Providing information about automobiles for sale by means of the Internet; Online dealership services featuring automobiles; Providing online searchable databases featuring listings for automobiles for sale, rent, lease, and share; Providing business and consumer information regarding vehicles for sale, rent, lease, and share, namely, vehicle availability, specifications, features, pricing, and financing; Providing an online interactive database in the field vehicle sale, rental, lease, and share; Business services, namely, enabling customers to conveniently purchase and sell automobiles by providing an online automotive marketplace for buying and selling vehicles; Advertising, marketing, and promotional services for automobile dealerships, sales, rental, lease, and share
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 039:  Vehicle rental; Car rental; Leasing of cars; Leasing of motor vehicles; Booking of transport; Booking of transportation via a website; Making reservations and bookings for transportation for others; Motor vehicle sharing services, namely, providing temporary use of motor vehicles; Vehicle sharing services, namely, providing temporary use of automobiles and vehicles, listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Vehicle sharing services, namely, providing temporary use of automobiles, providing part ownership of and short-term access to motor vehicles; Transportation reservation services; Providing a website featuring information in the field of transportation; Providing an on-line computer database in the field of motor vehicle transportation; Providing a website featuring information in the field of motor vehicle transportation, motor vehicle sharing, motor vehicle rental and leasing, and booking and reservation of transportation; Transportation and motor vehicle information; Transportation information, namely, providing information, ratings, and reviews on rented and shared vehicles; Transportation consulting; Transportation consulting, namely, providing consultation, information, advice, and management services in the field of vehicle sharing, rental, and leasing
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 042:  Providing temporary use of non-downloadable software for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Providing temporary use of non-downloadable software for arranging, scheduling, booking, organizing, managing, reserving, and coordinating transportation and mobility services; Providing temporary use of non-downloadable software for managing vehicle fleets and motor vehicle inventories, and for administering and managing the sale, partial sale, leasing, sharing, and renting of motor vehicles; Providing temporary use of non-downloadable software for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing partial ownership of automobiles and vehicles; Providing temporary use of non-downloadable software featuring a marketplace for buyers and sellers of motor vehicles; Providing temporary use of non-downloadable software enabling customers to locate motor vehicles for sale, partial sale, share, lease, and rent, to match consumer requests for vehicle pricing and information to motor vehicle sellers, and to match consumer vehicle preferences to motor vehicles for sale, partial sale, share, lease, and rent; Providing temporary use of non-downloadable software featuring consumer product information about vehicles; Providing temporary use of non-downloadable software for arranging pick up and drop off of purchased, partially purchased, leased, rented, and shared motor vehicles; Providing temporary use of non-downloadable software enabling customers to make payments and conduct business transactions for purchased, partially purchased, leased, rented, and shared motor vehicles; Providing temporary use of non-downloadable software for booking, arranging, managing, reserving, and billing and paying for the use of motor vehicles, and enabling communication between buyers, sellers, renters, and sharers of motor vehicles; Providing temporary use of non-downloadable software for matching and connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences; Software as a service (SAAS) services featuring software for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Software as a service (SAAS) services featuring software for arranging, scheduling, booking, organizing, managing, reserving, and coordinating transportation and mobility services; Software as a service (SAAS) services featuring software for managing vehicle fleets and motor vehicle inventories, and for administering and managing the sale, partial sale, leasing, sharing, and renting of motor vehicles; Software as a service (SAAS) services featuring software for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing partial ownership of automobiles and vehicles; Software as a service (SAAS) services featuring software featuring a marketplace for buyers and sellers of motor vehicles; Software as a service (SAAS) services featuring software enabling customers to locate motor vehicles for sale, partial sale, share, lease, and rent, to match consumer requests for vehicle pricing and information to motor vehicle sellers, and to match consumer vehicle preferences to motor vehicles for sale, partial sale, share, lease, and rent; Software as a service (SAAS) services featuring software featuring consumer product information about vehicles; Software as a service (SAAS) services featuring software for arranging pick up and drop off of purchased, partially purchased, leased, rented, and shared motor vehicles; Software as a service (SAAS) services featuring software enabling customers to make payments and conduct business transactions for purchased, partially purchased, leased, rented, and shared motor vehicles; Software as a service (SAAS) services featuring software for booking, arranging, managing, reserving, and billing and paying for the use of motor vehicles, and enabling communication between buyers, sellers, renters, and sharers of motor vehicles; Software as a service (SAAS) services featuring software for matching and connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences; Platform as a service (PAAS) featuring computer software platforms for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing the temporary use of automobiles and vehicles; Platform as a service (PAAS) featuring computer software platforms for arranging, scheduling, booking, organizing, managing, reserving, and coordinating transportation and mobility services; Platform as a service (PAAS) featuring computer software platforms for managing vehicle fleets and motor vehicle inventories, and for administering and managing the sale, partial sale, leasing, sharing, and renting of motor vehicles; Platform as a service (PAAS) featuring computer software platforms for listing, searching, reserving, coordinating, scheduling, planning, organizing, managing, delivering, and providing partial ownership of automobiles and vehicles; Platform as a service (PAAS) featuring computer software platforms featuring a marketplace for buyers and sellers of motor vehicles; Platform as a service (PAAS) featuring computer software platforms enabling customers to locate motor vehicles for sale, partial sale, share, lease, and rent, to match consumer requests for vehicle pricing and information to motor vehicle sellers, and to match consumer vehicle preferences to motor vehicles for sale, partial sale, share, lease, and rent; Platform as a service (PAAS) featuring computer software platforms featuring consumer product information about vehicles; Platform as a service (PAAS) featuring computer software platforms for arranging pick up and drop off of purchased, partially purchased, leased, rented, and shared motor vehicles; Platform as a service (PAAS) featuring computer software platforms enabling customers to make payments and conduct business transactions for purchased, partially purchased, leased, rented, and shared motor vehicles; Platform as a service (PAAS) featuring computer software platforms for booking, arranging, managing, reserving, and billing and paying for the use of motor vehicles, and enabling communication between buyers, sellers, renters, and sharers of motor vehicles; Platform as a service (PAAS) featuring computer software platforms for matching and connecting motor vehicle purchasers with transportation, mobility, and vehicle options based on purchaser preferences; Computer services, namely, creating an on-line community for registered users to participate in vehicle sharing and a transportation and mobility network
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Otto O. Lee and Juneko Jackson, Kevin Viau, Jenny Hong-Gonzalez, Leila Sockolov of Intellectual Property Law Group LLP      1871 The Alameda, Suite 205
      San Jose, California 95126
      United States
      408-286-8933(phone)
      408-286-8932(fax)
      tm_docket@iplg.com (authorized)

The applicant's current Correspondence Information:

Otto O. Lee

Intellectual Property Law Group LLP

1871 The Alameda, Suite 205

San Jose, California 95126

408-286-8933(phone)

408-286-8932(fax)

tm_docket@iplg.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $1100 has been submitted with the application, representing payment for 4 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Otto O. Lee/   Date: 08/23/2018
Signatory's Name: Otto O. Lee
Signatory's Position: Attorney of Record, CA Bar member
Payment Sale Number: 88090730
Payment Accounting Date: 08/24/2018

Serial Number: 88090730
Internet Transmission Date: Thu Aug 23 19:07:42 EDT 2018
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XX-201808231907421
27339-88090730-61020eb42659087ab9e22e2bd
98d29ea5796465a8e4933616074e97f66a935112
1-CC-5910-20180823185358379980