CALIDAD BRAND
Gruma Corporation
The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white and the man is wearing a red sombrero.
Mark For: CALIDAD BRAND® trademark registration is intended to cover the categories of
>The color(s) red, yellow, green and white is/are claimed as a feature of the mark. The mark consists of the stylized word "CALIDAD" above the smaller stylized word "BRAND". The letters in "CALIDAD" are all red and outlined in the colors yellow, green and white. The letters in "BRAND" are green. "CALIDAD" is superimposed across the center of a yellow diamond that is trimmed in a green and yellow border. The word "BRAND" is centered below "CALIDAD" on the yellow diamond. Centered above "CALIDAD" and superimposed near the top of the diamond is a design depicting a Mexican female and male in red and white and the man is wearing a red sombrero.
| Research |
OneLook
Acronym Finder
|
| Serial Number | 88035050 |
| Registration Number | 5670519 |
| Mark Literal Elements | CALIDAD BRAND |
| Mark Drawing Type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) |
| Mark Type | TRADEMARK |
| Standard Character Claim | No |
| Register | PRINCIPAL-2(F)-IN PART |
| Current Location | PUBLICATION AND ISSUE SECTION 2019-02-05 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary International Class |
|
| Filed Use | Yes |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | No |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | John M. Cone |
| Attorney Docket Number | 5139.072.US |
| Law Office Assigned | M80 |
| Employee Name | GARDNER, DAWNA BERYL |
Timeline
| 2012-03-00 | Date of First Use |
| 2012-03-01 | Date of First Use |
| 2012-03-01 | Date of Use In Commerce |
| 2018-07-12 | Application Filed |
| 2018-11-20 | Published |
| 2018-11-20 | Published for Opposition |
| 2019-02-05 | Location: PUBLICATION AND ISSUE SECTION |
| 2019-02-05 | Status: Live/Registered |
| 2019-02-05 | Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. |
| 2019-02-05 | Trademark Registered |
| 2019-07-24 | Transaction Date |
| 2024-02-05 | Maintenance Early File Date |
| 2025-02-05 | Maintenance On Time Date |
| 2025-08-05 | Maintenance Late Fee Date |
Trademark Parties (Applicants & Owners)
| Party: |  GRUMA CORPORATION |
| Address | Suite 800 5601 Executive Drive Irving, TEXAS UNITED STATES 75038 |
| Legal Entity Type | Corporation |
| Legal Entity State | NEVADA |
Documents
 Drawing | JPEG | 2018-07-12 |
| Specimen | JPEG | 2018-07-12 |
 TEAS RF New Application | MULTI | 2018-07-12 |
| Design Search Code Corr Project | APPLICATION/XML | 2018-07-17 |
| Notation to File | XML | 2018-09-07 |
| Offc Action Outgoing | MULTI | 2018-09-07 |
| Offc Action Outgoing | MULTI | 2018-09-07 |
| XSearch Search Summary | XML | 2018-09-07 |
| XSearch Search Summary | XML | 2018-09-07 |
| Response to Office Action | APPLICATION/XML | 2018-09-21 |
| Amendment and Mail Process Complete | APPLICATION/XML,IMAGE/JPEG | 2018-09-25 |
| TRAM Snapshot of App at Pub for Oppostn | APPLICATION/XML,IMAGE/JPEG | 2018-10-02 |
| Publication & Issue Review Complete | APPLICATION/XML,IMAGE/JPEG | 2018-10-19 |
| Notice of Publication | XML | 2018-10-31 |
| Notification Of Notice of Publication | XML | 2018-10-31 |
| OG Publication Confirmation | APPLICATION/XML | 2018-11-20 |
| Registration Certificate | 2019-02-05 | |
| Change of Address | APPLICATION/XML | 2019-07-22 |
Design Search Codes
| 02.01.31 | Men, stylized, including men depicted in caricature form |
| 02.03.06 | Mexican women; Spaniards (women); Women, Spaniards or Mexicans |
| 02.03.24 | Women, stylized, including women depicted in caricature form |
| 02.07.03 | Groups, males and females |
| 09.05.05 | Sombreros, cowboy hats (10 gallon hats), other broad |
| 26.07.21 | Diamonds that are completely or partially shaded |
| 020110 | Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men) |
| 020131 | Men, stylized, including men depicted in caricature form |
| 020306 | Mexican women; Spaniards (women); Women, Spaniards or Mexicans |
| 020324 | Women, stylized, including women depicted in caricature form |
| 020703 | Groups, males and females |
| 090505 | Sombreros, cowboy hats (10 gallon hats), other broad |
| 260721 | Diamonds that are completely or partially shaded |
Attorney of Record
Good, Services, and Codes
IC 030. US 046. G & S: Tortilla chips; Tortillas. FIRST USE: 20120300. FIRST USE IN COMMERCE: 20120300
| International Codes: | 30 |
| U.S. Codes: | 046 |
| Type Code | Type |
|---|---|
| CC0000 | The color(s) red, yellow, green and white is/are claimed as a feature of the mark. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| TEAS CHANGE OF CORRESPONDENCE RECEIVED | 2019-07-22 | |
| REGISTERED-PRINCIPAL REGISTER | 2019-02-05 | |
| PUBLISHED FOR OPPOSITION | 2018-11-20 | |
| OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 2018-11-20 | |
| NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 2018-10-31 | |
| LAW OFFICE PUBLICATION REVIEW COMPLETED | 2018-10-18 | 76568 |
| ASSIGNED TO LIE | 2018-10-15 | 76568 |
| APPROVED FOR PUB - PRINCIPAL REGISTER | 2018-09-29 | |
| TEAS/EMAIL CORRESPONDENCE ENTERED | 2018-09-22 | 88889 |
| TEAS RESPONSE TO OFFICE ACTION RECEIVED | 2018-09-21 | |
| CORRESPONDENCE RECEIVED IN LAW OFFICE | 2018-09-21 | 88889 |
| NOTIFICATION OF NON-FINAL ACTION E-MAILED | 2018-09-07 | 6325 |
| NON-FINAL ACTION WRITTEN | 2018-09-07 | 74677 |
| NON-FINAL ACTION E-MAILED | 2018-09-07 | 6325 |
| ASSIGNED TO EXAMINER | 2018-09-07 | 74677 |
| NOTICE OF DESIGN SEARCH CODE E-MAILED | 2018-07-17 | |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 2018-07-16 | |
| NEW APPLICATION ENTERED IN TRAM | 2018-07-16 |
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