BE TRUE

Frc Balance Llc

Application Filed: 2018-06-29

Trademark Application Details

The mark consists of "BE TRUE" in green stylized letters.

Mark For: BE TRUE® trademark registration is intended to cover the categories of full service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods. [all]

>The color(s) green is/are claimed as a feature of the mark. The mark consists of "BE TRUE" in green stylized letters.

Status

2021-07-19 UTC

LIVE REGISTRATION Issued and Active

The trademark application has been registered with the Office.

Research	OneLook Acronym Finder
Serial Number	88020977
Registration Number	5679993
Mark Literal Elements	BE TRUE
Mark Drawing Type	5 - AN ILLUSTRATION DRAWING WITH WORD(S) /LETTER(S)/ NUMBER(S) INSTYLIZED FORM
Mark Type	SERVICE MARK
Standard Character Claim	No
Register	PRINCIPAL
Current Location	PUBLICATION AND ISSUE SECTION 2019-02-19
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business
Primary International Class	043 - Primary Class (Hotels and Restaurants) Services for providing food and drink; temporary accommodations.
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Glenn S. Bacal
Attorney Docket Number	60003-1014
Law Office Assigned	L10
Employee Name	CLARK, ROBERT C

Timeline

2015-12-31	Date of First Use
2015-12-31	Date of Use In Commerce
2018-06-29	Application Filed
2018-10-26	Location: PUBLICATION AND ISSUE SECTION
2018-12-04	Published
2018-12-04	Published for Opposition
2018-12-04	Status: Live/Pending
2019-01-08	Transaction Date
2019-02-19	Location: PUBLICATION AND ISSUE SECTION
2019-02-19	Status: Registered. The registration date is used to determine when post-registration maintenance documents are due.
2019-02-19	Trademark Registered

Trademark Parties (Applicants & Owners)

Party:	FRC BALANCE LLC
Address	4455 East Camelback Road, Suite A115 Phoenix, ARIZONA UNITED STATES 85018
Legal Entity Type	Limited Liability Company
Legal Entity State	ARIZONA

Documents

Drawing	JPEG	2018-06-29
Specimen	JPEG	2018-06-29
TEAS RF New Application	MULTI	2018-06-29
XSearch Search Summary	XML	2018-10-20
TRAM Snapshot of App at Pub for Oppostn	APPLICATION/XML,IMAGE/JPEG	2018-10-23
Notice of Publication	XML	2018-11-14
Notification Of Notice of Publication	XML	2018-11-14
OG Publication Confirmation	APPLICATION/XML	2018-12-04
Registration Certificate	PDF	2019-02-19

Attorney of Record

GLENN S. BACAL
BACAL LAW GROUP, P.C.
6991 EAST CAMELBACK ROAD, SUITE D-102
SCOTTSDALE, AZ 85251

Good, Services, and Codes

IC 043. US 100 101. G & S: Full service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods. FIRST USE: 20151231. FIRST USE IN COMMERCE: 20151231

International Codes:	43
U.S. Codes:	100,101

Type Code	Type
GS0431	Full service, sit-down restaurant and bar services featuring organic, healthful, non-artificial and nutritious foods
CC0000	The color(s) green is/are claimed as a feature of the mark.

Related Filings

Mark	Serial Number	Relationship Number
TRUE FOOD	77501250	3620741
TRUE FOOD KITCHEN	77679039	3688743
TRUE FOOD KITCHEN	85290527	4049211

Trademark Filing History

Description	Date	Proceeding Number
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY	2020-04-08
REGISTERED-PRINCIPAL REGISTER	2019-02-19
PUBLISHED FOR OPPOSITION	2018-12-04
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED	2018-12-04
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED	2018-11-14
ASSIGNED TO EXAMINER	2018-10-20	59500
APPROVED FOR PUB - PRINCIPAL REGISTER	2018-10-20
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM	2018-07-06
NEW APPLICATION ENTERED IN TRAM	2018-07-03

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
BE TRUE 97704585 not registered Live/Pending	Health Advocate Solutions, Inc. 2022-12-05
BE TRUE 97037087 not registered Live/Pending	Sticky Be Apparels, LLC 2021-09-21
BE TRUE 88020977 not registered Live/Pending	FRC BALANCE LLC 2018-06-29
BE TRUE 87132373 not registered Dead/Abandoned	Yang, Nan 2016-08-09
BE TRUE 86017805 not registered Dead/Abandoned	Devon Brand, LLC 2013-07-23
BE TRUE 78631598 not registered Dead/Abandoned	Tamkin, James M. 2005-05-17
BE TRUE 77672519 not registered Dead/Abandoned	Bedell, Molly 2009-02-18
BE TRUE 77656212 not registered Dead/Abandoned	Bedell, Molly 2009-01-26
BE TRUE 77314842 not registered Dead/Abandoned	SR Holdings, Inc. 2007-10-26
BE TRUE 74521933 1892135 Dead/Cancelled	DRL Enterprises, Inc. 1994-04-28
BE TRUE 74336387 1836172 Dead/Cancelled	DRL Enterprises, Inc. 1992-12-03

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