TEAS RF New Application

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

---

Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number. PTO Form 1478 (Rev 09/2006)

OMB No. 0651-0009 (Exp 02/28/2021)

Trademark/Service Mark Application, Principal Register

Serial Number: 88001867

Filing Date: 06/15/2018

To the Commissioner for Trademarks:

MARK: ACE (Standard Characters, see mark)
The literal element of the mark consists of ACE.
The mark consists of standard characters, without claim to any particular font style, size, or color.

The applicant, Enterprise Holdings, Inc., a corporation of Missouri, having an address of
      600 Corporate Park Drive
      St. Louis, Missouri 63105
      United States

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  Computer software for use in the capture, organization, analysis, and management of vehicle information to support automobile dealership services; Downloadable software for retailers of automobiles, minivans, light trucks, sport utility vehicles, heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, marine vehicles, powersports vehicles and recreational vehicles to manage and track advertising and marketing campaigns; Downloadable software for retailers of automobiles, minivans, light trucks, sport utility vehicles, heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, marine vehicles, powersports vehicles and recreational vehicles to manage and track sales, financing, trade-in vehicles, inventory, insurance, warranties, storage, parts supply, repair, and maintenance information; Downloadable software for retailers of automobiles, minivans, light trucks, sport utility vehicles, heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, marine vehicles, powersports vehicles and recreational vehicles to create and manage service sales leads and communicate with customers through multiple channels; Downloadable software for use in customer relationship management (CRM);; Downloadable software for managing documents and forms in the automotive retail sales process including contract creation and management, namely, software for creating, archiving, and organizing documents and forms; Downloadable software for use in network management; Downloadable software that provides real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Computer hardware, namely, computers, personal computers, computer terminals, computers for network management, networking equipment, servers, computer peripherals, and printers; telephones; bar code scanners
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

       International Class 042:  Providing temporary use of online non-downloadable software for organizing, managing, storing, tracking, analyzing and creating reports on information related to relationship management, sales, promotion and marketing; computer services, namely design, development, implementation, installation, maintenance, and updating of computer software, providing technical support, namely, troubleshooting of computer hardware and software problems, and providing consultation for the aforesaid; providing online information regarding computer software and services; Providing online, non-downloadable software for use by automotive dealerships that allows users to perform internet lead management, customer relationship management, contract management, inventory management, and trade-in management; Software as a service (SAAS) services, namely, software for retailers of automobiles, minivans, light trucks, sport utility vehicles, heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, marine vehicles, powersports vehicles and recreational vehicles to manage and track advertising and marketing campaigns; Software as a service (SAAS) services, namely, software for retailers of automobiles, minivans, light trucks, sport utility vehicles, heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, marine vehicles, powersports vehicles and recreational vehicles to manage and track sales, financing, inventory, insurance, warranties, storage, parts supply, repair, and maintenance information; Software as a service (SAAS) services, namely, software for retailers of automobiles, minivans, light trucks, sport utility vehicles, heavy trucks, construction equipment, agricultural equipment, motorcycles, boats, marine vehicles, powersports vehicles and recreational vehicles to create and manage service and sales leads and communicate with customers through multiple channels; Software as a service (SAAS) services, namely, software for use in customer relationship management (CRM); Software as a service (SAAS) services, namely, software for managing documents, forms and contracts in the automotive retail sales and financing process, namely, software for creating, archiving, and organizing documents and forms; Software as a service (SAAS) services, namely, software for use in network management; Software as a service (SAAS) services, namely, software that provide real-time, integrated business management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface; Technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software; Computer software design, development, and programming services for others; Computer services, namely, designing, implementing, and maintaining web site for others; Hosting the web sites of others on computer servers for a global computer network; Installation of computer software
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.


The applicant's current Attorney Information:
      Thomas A. Polcyn and Hadi S. Al-Shathir, Robyn H. Ast-Gmoser, Thaddeus J. Blenke, Anthony F. Blum, Matthew A. Braunel, Katherine E. Colvin, Charles H. Fendell, Dean L. Franklin, Steven E. Garlock, Robert D. Gerlach, Matthew J. Himich, William A. Holtz, David B. Jinkins, Kevin M. Kercher, Sartouk H. Moussavi, Justin P. Mulligan, Jonathan G. Musch, Shoko Naruo, Michael L. Nepple, Alan H. Norman, Michael A. Parks, Thomas A. Polcyn, Steven M. Ritchey, Mark Sableman, Jennifer A. Visintine, Benjamin L. Volk, Clayton R. Zak of Thompson Coburn LLP      One US Bank Plaza
      St. Louis, Missouri 63101
      United States
      314-552-6000 x6331(phone)
      314-667-3633(fax)
      ipdocket@thompsoncoburn.com (authorized)
The attorney docket/reference number is 51017-176442.

The applicant's current Correspondence Information:

Thomas A. Polcyn

Thompson Coburn LLP

One US Bank Plaza

St. Louis, Missouri 63101

314-552-6000 x6331(phone)

314-667-3633(fax)

ipdocket@thompsoncoburn.com (authorized) E-mail Authorization: I authorize the USPTO to send e-mail correspondence concerning the application to the applicant, the applicant's attorney, or the applicant's domestic representative at the e-mail address provided in this application. I understand that a valid e-mail address must be maintained and that the applicant or the applicant's attorney must file the relevant subsequent application-related submissions via the Trademark Electronic Application System (TEAS). Failure to do so will result in the loss of TEAS Reduced Fee status and a requirement to submit an additional processing fee of $125 per international class of goods/services.

A fee payment in the amount of $550 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Renee Reuter/   Date: 06/15/2018
Signatory's Name: Renee Reuter
Signatory's Position: Intellectual Property Counsel
Payment Sale Number: 88001867
Payment Accounting Date: 06/15/2018

Serial Number: 88001867
Internet Transmission Date: Fri Jun 15 10:10:07 EDT 2018
TEAS Stamp: USPTO/BAS-XX.XX.XX.XXX-20180615101007970
632-88001867-610d3a38f697166cce5cdb9871d
1c3a356c9101676d0686d23ad78ca52f1eb38a-D
A-8048-20180614163013923764