FOX ENGAGEMENT OPTIMIZER
Fox Media Llc
Application Filed: 2017-12-20
Trademark Application Details
The mark consists of the words, "ENGAGEMENT" and "OPTIMIZER" in two lines and both of which appear to the right of the word, "FOX". A letter, "M" in the word, "ENGAGEMENT" represents an electrocardiography.
Mark For: FOX ENGAGEMENT OPTIMIZER® trademark registration is intended to cover the categories of
The trademark application has been registered with the Office.
| Research |
OneLook
Acronym Finder
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| Serial Number | 87728338 |
| Registration Number | 5846254 |
| Mark Literal Elements | FOX ENGAGEMENT OPTIMIZER |
| Mark Drawing Type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) |
| Mark Type | Service Mark |
| Standard Character Claim | No |
| Current Location | PUBLICATION AND ISSUE SECTION 2019-07-20 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary US Classes |
|
| Primary International Class |
|
| Filed Use | No |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Docket Number | 81351888 |
| Law Office Assigned | L40 |
| Employee Name | ESTRADA, LINDA M |
Timeline
| 2017-12-20 | Application Filed |
| 2018-10-01 | Date of First Use |
| 2018-10-01 | Date of Use In Commerce |
| 2018-11-13 | Published |
| 2018-11-13 | Published for Opposition |
| 2019-01-08 | Location: INTENT TO USE SECTION |
| 2019-01-08 | Status: Live/Pending |
| 2019-01-08 | Transaction Date |
| 2019-07-20 | Location: PUBLICATION AND ISSUE SECTION |
| 2019-08-27 | Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. |
| 2019-08-27 | Trademark Registered |
| 2024-08-27 | Maintenance Early File Date |
| 2025-08-27 | Maintenance On Time Date |
| 2026-02-27 | Maintenance Late Fee Date |
Trademark Parties (Applicants & Owners)
| Party: |  FOX MEDIA LLC |
| Address | 10201 WEST PICO BOULEVARD LOS ANGELES, CALIFORNIA UNITED STATES 90035 |
| Legal Entity Type | Limited Liability Company |
| Legal Entity State | DELAWARE |
| Party: | Twentieth Century Fox Film Corporation |
| Address | 10201 West Pico Boulevard Los Angeles DE 90035 |
| Legal Entity Type | |
| Legal Entity State | DE |
*multiple parties listed, check assignment documents for ownership information
Documents
Application
DrawingDesign Search Codes
| 27.03.01 | Geometric figures forming letters, numerals or punctuation |
| 170725 | Geiger counters; Metal detectors (hand |
| 270301 | Geometric figures forming letters, numerals or punctuation |
Attorney of Record
Good, Services, and Codes
| International Codes: | 35 |
| U.S. Codes: | 100,101,102 |
| Type Code | Type |
|---|---|
| GS0351 | Advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others; business information and business information advisory services relating to electronic commerce; consumer and market research; neuromarketing, namely, business research concerning consumer emotional responses to marketing stimuli; focusing on neuroscience as applied to business concepts and neuromarketing, namely, consumer marketing research; market research studies that focus neurofeedback technologies for market research companies to monitor brain changes during branding and selling of products to track behavior; opinion research, namely, conducting public opinion polls; media research for business, sales promotion and/or advertising purposes; media consultancy for business, sales promotion and/or advertising purposes, namely, social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; analysis for business purposes of information on consumer opinions and behaviors, which are raised in the context of market and advertising studies; business research and data analysis services in the field of audiovisual entertainment; market research services, namely, conducting studies on marketing strategies; market research services, namely, implementation and management of marketing studies; statistical analysis of marketing data; business advisory services relating to sales channel strategies; brand imagery consulting; management of brands for businesses and/or individuals; development of brand names; business analysis services, namely, brand evaluation services; brand positioning services; market research services, namely, testing brand names; marketing consultation, namely, developing brand strategies; business consulting in the field of brand communication; compilation and systematization of data and information in databases; computerized updating and maintenance of data in computer databases; database management and computer aided database management, namely, collection, analysis, processing, management and maintenance of data in databases; providing market intelligence services, namely, gathering and provision of marketing information for the entertainment industry, on-line from a computer database or the Internet, for business, sales promotion and/or advertising purposes; Marketing research services using neuromarketing for developing new sales strategies and customer classification |
| CC0000 | Color is not claimed as a feature of the mark. |
Assignments
| Description | Date |
|---|---|
 Trademark Assignment 6595-0001 [402 Pages] | 2019-03-19 |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 2019-11-20 | |
| TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | 2019-11-18 | |
| ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | 2019-11-18 | |
| REGISTERED-PRINCIPAL REGISTER | 2019-08-27 | |
| NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | 2019-07-23 | |
| ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | 2019-07-20 | |
| NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | 2019-07-04 | |
| STATEMENT OF USE PROCESSING COMPLETE | 2019-07-03 | 74055 |
| EXTENSION 1 GRANTED | 2019-07-03 | 74055 |
| CASE ASSIGNED TO INTENT TO USE PARALEGAL | 2019-07-03 | 74055 |
| USE AMENDMENT FILED | 2019-06-28 | 74055 |
| TEAS STATEMENT OF USE RECEIVED | 2019-06-28 | |
| TEAS EXTENSION RECEIVED | 2019-06-28 | |
| EXTENSION 1 FILED | 2019-06-28 | 74055 |
| ASSIGNED TO EXAMINER | 2019-06-12 | 74307 |
| TEAS CHANGE OF CORRESPONDENCE RECEIVED | 2019-03-29 | |
| AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | 2019-03-27 | |
| NOA E-MAILED - SOU REQUIRED FROM APPLICANT | 2019-01-08 | |
| PUBLISHED FOR OPPOSITION | 2018-11-13 | |
| OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 2018-11-13 | |
| NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 2018-10-24 | |
| LAW OFFICE PUBLICATION REVIEW COMPLETED | 2018-10-05 | 70138 |
| APPROVED FOR PUB - PRINCIPAL REGISTER | 2018-10-05 | |
| NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 2018-10-04 | 6328 |
| EXAMINERS AMENDMENT E-MAILED | 2018-10-04 | 6328 |
| EXAMINERS AMENDMENT -WRITTEN | 2018-10-04 | 76795 |
| EXAMINER'S AMENDMENT ENTERED | 2018-10-04 | 88888 |
| NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | 2018-10-03 | 6328 |
| EXAMINERS AMENDMENT E-MAILED | 2018-10-03 | 6328 |
| EXAMINERS AMENDMENT -WRITTEN | 2018-10-03 | 76795 |
| EXAMINER'S AMENDMENT ENTERED | 2018-10-03 | 88888 |
| TEAS/EMAIL CORRESPONDENCE ENTERED | 2018-09-13 | 70138 |
| CORRESPONDENCE RECEIVED IN LAW OFFICE | 2018-09-13 | 70138 |
| ASSIGNED TO LIE | 2018-09-10 | 70138 |
| TEAS RESPONSE TO OFFICE ACTION RECEIVED | 2018-08-27 | |
| NOTIFICATION OF NON-FINAL ACTION E-MAILED | 2018-03-29 | 6325 |
| NON-FINAL ACTION WRITTEN | 2018-03-29 | 76795 |
| NON-FINAL ACTION E-MAILED | 2018-03-29 | 6325 |
| ASSIGNED TO EXAMINER | 2018-03-23 | 76795 |
| NOTICE OF DESIGN SEARCH CODE E-MAILED | 2018-01-09 | |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 2018-01-08 | |
| NEW APPLICATION ENTERED IN TRAM | 2017-12-23 |
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