RESERVA DE LA FAMILIA JOSE CUERVO TEQUILA JOSE CUERVO
Tequila Cuervo, S.a. De C.v.
The mark consists of a hexagon with an outer yellow frame and an inner brown frame, in the center of which is a blue rectangular frame with a gold and blue floral shaped edge at each side enclosing the words "RESERVA DE LA FAMILIA" in red three dimensional letters with a horizontal line below the word "RESERVA"; gold medals at the left and right corners of the rectangles; the words "JOSE CUERVO" in gold in stylized letters below the rectangle on top of a light blue background with white highlights; the words "JOSE CUERVO" in script in red with white edges in the upper left; at the top right an image of a distillery in brown and white; with a gold circular frame surrounded by the leaves of agave plants in green; the word tequila to the left of the image, in red in a gold ribbon.
Mark For: RESERVA DE LA FAMILIA JOSE CUERVO TEQUILA JOSE CUERVO® trademark registration is intended to cover the category of
>The color(s) yellow, blue, light blue, white, red, green, brown, gold is/are claimed as a feature of the mark. The mark consists of a hexagon with an outer yellow frame and an inner brown frame, in the center of which is a blue rectangular frame with a gold and blue floral shaped edge at each side enclosing the words "RESERVA DE LA FAMILIA" in red three dimensional letters with a horizontal line below the word "RESERVA"; gold medals at the left and right corners of the rectangles; the words "JOSE CUERVO" in gold in stylized letters below the rectangle on top of a light blue background with white highlights; the words "JOSE CUERVO" in script in red with white edges in the upper left; at the top right an image of a distillery in brown and white; with a gold circular frame surrounded by the leaves of agave plants in green; the word tequila to the left of the image, in red in a gold ribbon.
| Research |
OneLook
Acronym Finder
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| Serial Number | 87484951 |
| Registration Number | 5566760 |
| Mark Literal Elements | RESERVA DE LA FAMILIA JOSE CUERVO TEQUILA JOSE CUERVO |
| Mark Drawing Type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S) |
| Mark Type | TRADEMARK |
| Standard Character Claim | No |
| Register | PRINCIPAL |
| Current Location | PUBLICATION AND ISSUE SECTION 2018-08-13 |
| Basis | 1(a) |
| Class Status | ACTIVE |
| Primary US Classes |
|
| Primary International Class |
|
| Filed Use | No |
| Current Use | Yes |
| Intent To Use | No |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Domestic Representative | Lawrence E. Abelman |
| Attorney Name | Lawrence E. Abelman |
| Attorney Docket Number | 878765 |
| Law Office Assigned | M90 |
| Employee Name | MCMORROW, RONALD G |
Timeline
| 2013-10-00 | Date of First Use |
| 2013-10-01 | Date of First Use |
| 2013-10-01 | Date of Use In Commerce |
| 2017-06-12 | Application Filed |
| 2018-03-27 | Published |
| 2018-03-27 | Published for Opposition |
| 2018-08-13 | Location: PUBLICATION AND ISSUE SECTION |
| 2018-09-18 | Status: Live/Registered |
| 2018-09-18 | Status: Registered. The registration date is used to determine when post-registration maintenance documents are due. |
| 2018-09-18 | Trademark Registered |
| 2018-09-18 | Transaction Date |
| 2023-09-18 | Maintenance Early File Date |
| 2024-09-18 | Maintenance On Time Date |
| 2025-03-18 | Maintenance Late Fee Date |
Trademark Parties (Applicants & Owners)
| Party: |  TEQUILA CUERVO, S.A. DE C.V. |
| Address | Avenida Periferico Sur No. 8500 Tlaquepaque Jalisco MEXICO C.P.45601 |
| Legal Entity Type | Corporation |
| Legal Entity State | MEXICO |
Documents
 Drawing | 2017-06-12 | |
| TEAS RF New Application | 2017-06-12 | |
| Design Search Code Corr Project | 2017-06-20 | |
| XSearch Search Summary | 2017-07-05 | |
| Offc Action Outgoing | 2017-07-06 | |
| Response to Office Action | 2018-01-08 | |
| Amendment and Mail Process Complete | 2018-01-10 | |
| Offc Action Outgoing | 2018-01-13 | |
| TEAS Request Reconsideration after FOA | 2018-02-09 | |
| Amendment and Mail Process Complete | 2018-02-10 | |
| TRAM Snapshot of App at Pub for Oppostn | 2018-02-20 | |
| Notice of Publication | 2018-03-07 | |
| Notification Of Notice of Publication | 2018-03-07 | |
| OG Publication Confirmation | 2018-03-27 | |
| Notice of Allowance | 2018-05-22 | |
| Specimen | 2018-07-12 | |
| Statement of Use | 2018-07-12 | |
| ITU Unit Action | 2018-08-09 | |
| Notice of Acceptance of Statement of Use | 2018-08-14 | |
| TRAM Snapshot of App at Pub for Oppostn | 2018-08-14 | |
| Registration Certificate | 2018-09-18 | |
| Change Address or Representation Form | 2023-05-03 |
Design Search Codes
| 07.03.06 | Art galleries; Bars, cocktail Lounge; Delicatessens; Discos; Drive |
| 20.03.10 | Alcohol bottle labels; Bottles, labels for alcohol bottles; Labels, alcohol bottles; Bottle labels; Labels for bottles |
| 24.07.04 | Medals |
| 26.11.21 | Rectangles that are completely or partially shaded |
| 26.11.28 | Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape) |
| 26.15.20 | Polygons inside one another |
| 26.15.21 | Polygons that are completely or partially shaded |
| 051325 | Bales of hay or straw; Hay in bales; Other plants including bales of hay or straw; Straw in bales |
| 070306 | Art galleries; Bars, cocktail Lounge; Delicatessens; Discos; Drive |
| 200310 | Alcohol bottle labels; Bottles, labels for alcohol bottles; Labels, alcohol bottles; Bottle labels; Labels for bottles |
| 240704 | Medals |
| 261121 | Rectangles that are completely or partially shaded |
| 261128 | Miscellaneous designs with overall rectangular shape; Rectangular shapes (miscellaneous overall shape) |
| 261520 | Polygons inside one another |
| 261521 | Polygons that are completely or partially shaded |
Attorney of Record
Good, Services, and Codes
IC 033. US 047 049. G & S: distilled blue agave liquor. FIRST USE: 20131000. FIRST USE IN COMMERCE: 20131000
| International Codes: | 33 |
| U.S. Codes: | 047,049 |
| Type Code | Type |
|---|---|
| CC0000 | The color(s) yellow, blue, light blue, white, red, green, brown, gold is/are claimed as a feature of the mark. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | 2023-05-03 | |
| TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | 2023-05-03 | |
| TEAS CHANGE OF OWNER ADDRESS RECEIVED | 2023-05-03 | |
| TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS | 2023-05-03 | |
| TEAS CHANGE OF CORRESPONDENCE RECEIVED | 2023-05-03 | |
| ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | 2023-05-03 | |
| APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | 2023-05-03 | 88888 |
| REGISTERED-PRINCIPAL REGISTER | 2018-09-18 | |
| NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | 2018-08-14 | |
| ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | 2018-08-13 | |
| STATEMENT OF USE PROCESSING COMPLETE | 2018-08-08 | 66230 |
| CASE ASSIGNED TO INTENT TO USE PARALEGAL | 2018-08-08 | 66230 |
| USE AMENDMENT FILED | 2018-07-12 | 66230 |
| TEAS STATEMENT OF USE RECEIVED | 2018-07-12 | |
| NOA E-MAILED - SOU REQUIRED FROM APPLICANT | 2018-05-22 | |
| PUBLISHED FOR OPPOSITION | 2018-03-27 | |
| OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | 2018-03-27 | |
| NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | 2018-03-07 | |
| APPROVED FOR PUB - PRINCIPAL REGISTER | 2018-02-19 | |
| TEAS/EMAIL CORRESPONDENCE ENTERED | 2018-02-09 | 88889 |
| TEAS REQUEST FOR RECONSIDERATION RECEIVED | 2018-02-09 | |
| CORRESPONDENCE RECEIVED IN LAW OFFICE | 2018-02-09 | 88889 |
| NOTIFICATION OF FINAL REFUSAL EMAILED | 2018-01-13 | |
| FINAL REFUSAL WRITTEN | 2018-01-13 | 73708 |
| FINAL REFUSAL E-MAILED | 2018-01-13 | |
| TEAS/EMAIL CORRESPONDENCE ENTERED | 2018-01-09 | 88889 |
| TEAS RESPONSE TO OFFICE ACTION RECEIVED | 2018-01-08 | |
| CORRESPONDENCE RECEIVED IN LAW OFFICE | 2018-01-08 | 88889 |
| NOTIFICATION OF NON-FINAL ACTION E-MAILED | 2017-07-06 | 6325 |
| NON-FINAL ACTION WRITTEN | 2017-07-06 | 73708 |
| NON-FINAL ACTION E-MAILED | 2017-07-06 | 6325 |
| ASSIGNED TO EXAMINER | 2017-07-05 | 73708 |
| NOTICE OF DESIGN SEARCH CODE E-MAILED | 2017-06-20 | |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM | 2017-06-19 | |
| NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | 2017-06-19 | |
| NEW APPLICATION ENTERED IN TRAM | 2017-06-15 | |
| NEW APPLICATION ENTERED | 2017-06-15 |
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