To: | Beauty Holding LLC (trademarks@sallybeauty.com) |
Subject: | U.S. TRADEMARK APPLICATION NO. 86802110 - ION - N/A |
Sent: | 5/31/2016 6:18:11 PM |
Sent As: | ECOM109@USPTO.GOV |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 Attachment - 11 Attachment - 12 Attachment - 13 Attachment - 14 Attachment - 15 Attachment - 16 Attachment - 17 Attachment - 18 Attachment - 19 Attachment - 20 Attachment - 21 Attachment - 22 Attachment - 23 Attachment - 24 Attachment - 25 Attachment - 26 Attachment - 27 Attachment - 28 Attachment - 29 |
UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
U.S. APPLICATION SERIAL NO. 86802110
MARK: ION
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CORRESPONDENT ADDRESS: |
CLICK HERE TO RESPOND TO THIS LETTER: http://www.gov.uspto.report/trademarks/teas/response_forms.jsp
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APPLICANT: Beauty Holding LLC
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CORRESPONDENT’S REFERENCE/DOCKET NO: CORRESPONDENT E-MAIL ADDRESS: |
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OFFICE ACTION
TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
ISSUE/MAILING DATE: 5/31/2016
TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE: Applicants who filed their application online using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3) agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application. See 37 C.F.R. §§2.22(b), 2.23(b); TMEP §§819, 820. TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $50 per international class of goods and/or services. 37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04. However, in certain situations, TEAS Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone without incurring this additional fee.
INTRODUCTION
Applicant’s response of May 6, 2016, to the office action of December 26, 2015, has been reviewed and the following determinations have been made.
The requirement for a clear drawing is satisfied. Upon further consideration, the Section 2(e)(1) refusal is withdrawn, however, applicant should note the new requirement for a disclaimer.
Summary of Issues: (*) Indicates Issues Applicant Must Address:
* Disclaimer (new)
DISCLAIMER REQUIREMENT
Applicant must disclaim the wording “ION” apart from the mark as shown because it describes a feature, characteristic, function, quality, ingredient, purpose or use of applicant’s goods and/or services. See 15 U.S.C. §1056(a); TMEP §§1213, 1213.03(a).
The Office can require an applicant to disclaim an unregistrable part of a mark consisting of particular wording, symbols, numbers, design elements, or combinations thereof. 15 U.S.C. §1056(a). Under Trademark Act Section 2(e), the Office can refuse registration of an entire mark if the entire mark is merely descriptive, deceptively misdescriptive, or primarily geographically descriptive of the goods. 15 U.S.C. §1052(e). Thus, the Office may require an applicant to disclaim a portion of a mark that, when used in connection with the goods or services, is merely descriptive, deceptively misdescriptive, primarily geographically descriptive, or otherwise unregistrable (e.g., generic). See 15 U.S.C. §1056(a); TMEP §§1213, 1213.03(a).
The term ION is defined as “an atom with an electrical force created by adding or removing an electron”. (See attachment from http://www.macmillandictionary.com/dictionary/american/ion in the 12/26/2015 office action).
As used in the proposed mark, the wording ION would immediately be understood as describing a characteristic of the goods in that applicant’s hair combs and brushes are a source of negative ions that reduce or eliminate frizz. The attachments from the following third-party websites are additional evidence that the term “ion” is descriptive when used in conjunction with hair styling implements such as brushes and combs.
http://www.sallybeauty.com/ion-round-brush/ION58,default,pd.html
http://www.amazon.com/Creative-Ceramic-Ion-Brush-CR133CI/dp/B0007V0DKY
http://www.ulta.com/ulta/browse/productDetail.jsp?productId=VP10594
http://us.braun.com/en-us/hair-care/dryers/satin-hair-7-brush
http://oliviagarden.com/brushes/nt-collection.php
http://us.asos.com/Hershesons-Ceramic-Ion-Brush-0/vfiju/?iid=1382517&r=2&mporgp=L1Byb2Qv
http://www.sallybeauty.com/ion-styling-brush/SBS-301315,default,pd.html
The computerized printing format for the Office’s Trademark Official Gazette requires a standardized format for a disclaimer. TMEP §1213.08(a)(i). The following is the standard format used by the Office:
No claim is made to the exclusive right to use “ION” apart from the mark as shown.
TMEP §1213.08(a)(i); see In re Owatonna Tool Co., 231 USPQ 493 (Comm’r Pats. 1983).
Failure to comply with a disclaimer requirement can result in a refusal to register the entire mark. TMEP §1213.01(b).
TELEPHONE RESPONSE SUGGESTED
/deborah e. lobo/
Trademark Examining Attorney
Law Office 109
Email: deborah.lobo@uspto.gov
Phone: 571-272-3263
TO RESPOND TO THIS LETTER: Go to http://www.gov.uspto.report/trademarks/teas/response_forms.jsp. Please wait 48-72 hours from the issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. For technical assistance with online forms, e-mail TEAS@uspto.gov. For questions about the Office action itself, please contact the assigned trademark examining attorney. E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to this Office action by e-mail.
All informal e-mail communications relevant to this application will be placed in the official application record.
WHO MUST SIGN THE RESPONSE: It must be personally signed by an individual applicant or someone with legal authority to bind an applicant (i.e., a corporate officer, a general partner, all joint applicants). If an applicant is represented by an attorney, the attorney must sign the response.
PERIODICALLY CHECK THE STATUS OF THE APPLICATION: To ensure that applicant does not miss crucial deadlines or official notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at http://tsdr.gov.uspto.report/. Please keep a copy of the TSDR status screen. If the status shows no change for more than six months, contact the Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. For more information on checking status, see http://www.gov.uspto.report/trademarks/process/status/.
TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS: Use the TEAS form at http://www.gov.uspto.report/trademarks/teas/correspondence.jsp.