Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 86331862

Filing Date: 07/09/2014

To the Commissioner for Trademarks:

MARK: (Stylized and/or Design, see mark)
The applicant is not claiming color as a feature of the mark. The mark consists of the design of a flag adjacent to the word "Standard".
The applicant, The Standard Bank of South Africa Limited, a company organized under the laws of South Africa, having an address of
      5 Simmonds Street
      Johannesburg, Gauteng
      South Africa


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 035:  Advertising; business management; business administration; office functions; facilitation of commercial and business transactions, including those conducted online via the Internet or a computer network, or by telephone or cellular telephone; business strategy services; business appraisal and analysis services; database management services; provision of business and commercial advice and information provided by telephone or provided on-line from a computer database, computer network, global computer network or the Internet; business planning; business strategy services, business appraisals; business management assistance; business support; accounting; economic forecasting and analysis for business purposes; profit and cash flow forecasting, analysis and planning, all being economic forecasting services; personnel management and employment consultancy; database management services, data processing, data verification and file management; computerised business information storage and retrieval; credit card registration services; procurement of goods and services on behalf of businesses; purchasing of goods and services for other businesses; business administration services for the processing of sales and transactions made on a global computer network or the Internet; the bringing together, for the benefit of others, of a variety of goods including but not limited to, business equipment, enabling customers to conveniently view and purchase those goods from a computer network website or an Internet website; offering for sale and the sale of goods in the retail and wholesale trade; customer loyalty reward schemes, customer care services; advisory, consultancy, information and helpline services relating to all of the aforesaid services; services ancillary or related to the aforementioned
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 036:  Insurance products and services; financial affairs; monetary affairs; banking services; payment facilitation services, facilitation and rendering of banking and financial transactions, including those rendered online via the Internet or computer network, or by telephone or cellular telephone; real estate affairs; services ancillary or related to the aforementioned
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).



The applicant's current Attorney Information:
      James L. Scott and Charles E. Burpee, William P. Dani, Janet P. Knaus, R. Scott Keller, Catherine S. Collins, Gregory P. Bondarenko, Chad E. Kleinheksel of Warner Norcross & Judd LLP

      900 Fifth Third Center
      111 Lyon Street, NW
      Grand Rapids, Michigan 49503-2487
      United States
The attorney docket/reference number is 134497.new.

The applicant's current Correspondence Information:

James L. Scott

Warner Norcross & Judd LLP

900 Fifth Third Center       111 Lyon Street, NW

Grand Rapids, Michigan 49503-2487

(616) 752-2469(phone)

(616) 222-2469(fax)

trademarks@wnj.com (authorized)

A fee payment in the amount of $650 has been submitted with the application, representing payment for 2 class(es).

Declaration

The signatory believes that: if the applicant is filing the application under 15 U.S.C. Section 1051(a), the applicant is the owner of the trademark/service mark sought to be registered; the applicant or the applicant's related company or licensee is using the mark in commerce on or in connection with the goods/services in the application, and such use by the applicant's related company or licensee inures to the benefit of the applicant; the specimen(s) shows the mark as used on or in connection with the goods/services in the application; and/or if the applicant filed an application under 15 U.S.C. Section 1051(b), Section 1126(d), and/or Section 1126(e), the applicant is entitled to use the mark in commerce; the applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the goods/services in the application. The signatory believes that to the best of the signatory's knowledge and belief, no other person has the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion or mistake, or to deceive. The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements and the like may jeopardize the validity of the application or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /laurenross007/   Date: 07/09/2014
Signatory's Name: Lauren Ross
Signatory's Position: South African Attorney
RAM Sale Number: 86331862
RAM Accounting Date: 07/09/2014

Serial Number: 86331862
Internet Transmission Date: Wed Jul 09 09:45:49 EDT 2014
TEAS Stamp: USPTO/BAS-XX.XX.X.XX-2014070909454934775
9-86331862-500babe216ec9ead8bfb32d67b440
5e7b357bfbe66b8a25a782262e61f8e4def43c-E
T-6677-20140630135603437283