Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 86120861

Filing Date: 11/16/2013

To the Commissioner for Trademarks:

MARK: BEAUTYLISH (Standard Characters, see mark)
The literal element of the mark consists of BEAUTYLISH.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Beautylish, Inc., a corporation of California, having an address of
      660 4th Street, Suite 300
      San Francisco, California 94107
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 003:  Products in the field of beauty, skin care, cosmetics, hair care, nail care; cosmetics; cosmetic preparations; make-up; cosmetic tools and accessories; cosmetic creams; cleaners for cosmetic tools and accessories; body, face, and beauty care cosmetics; nail care preparations; hair care preparations; skin care preparations; bath and shower preparations; fragrances; colognes; perfumes; shampoo and conditioners; soaps and cleansers; bath and shower gels; moisturizers, lotions and creams; sunscreen; masks and scrubs; body oils; make-up remover; deodorants; incense; candles; non-medicated lip care products; cosmetic preparations for slimming purposes; self-tanning preparations; adhesives and decorative transfers for cosmetic use; temporary tattoos
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 008:  Products in the field of beauty, skin care, cosmetics, hair care, nail care; hand apparatus for pedicure and manicure; manicure and pedicure sets; razors, razor cases; tweezers; scissors; hand apparatus for hair curling; depilation appliances; clippers; curling tongs; electric hairstyling apparatus
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 009:  Downloadable software; mobile application software; computer software, namely mobile applications that feature blogs and publications in the nature of articles, stories, and tutorials, in the field of beauty, make-up, nails, hair care, skin care, wellness, exercise; computer software to provide information, content, advice and recommendations to users in the field of beauty via internet websites and mobile devices; computer software for searching information regarding beauty products and consumer information to assist customers in selecting appropriate beauty products; e-commerce software to allow users to purchase beauty related products and services from websites and via mobile devices; computer software to provide information and content in the field of beauty, product information, recommendations, demonstrations, ratings, and how-to videos of techniques and tips
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 035:  Retail and online retail store services in the field of cosmetics, skin care, hair care, nail care, and beauty products featuring cosmetics, make-up, nail, perfume, skin care, bath and body products, hair care products, and preparations, tools and accessories related to the aforementioned goods; providing a searchable computer database featuring information regarding beauty products and consumer information to assist customers in selecting appropriate beauty products; online and in-person tutorials and demonstrations of cosmetics, beauty, skin, hair, and nail care products; distribution and dissemination of advertising materials; promoting the products and services of others organization of exhibitions, conferences, and trade shows for commercial or advertising purposes, sales promotion; marketing in the field of cosmetics, make-up, nail, perfume, skincare, bath and body products, hair care products, and preparations, tools and accessories related to the aforementioned goods; providing consumer information in the field of cosmetics, beauty, skin and hair care products; consultation services in the field of makeup, namely, on-line makeup consultation services, in-person makeup consultation and application services, telephone makeup consultation services; advisory and consultancy services in the field of cosmetics, make-up, beauty care
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 041:  Providing a website featuring blogs and non-downloadable publications in the nature of articles, stories, and tutorials, in the field of beauty, make-up, nails, hair care, skin care, wellness, exercise; providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites; providing a website and mobile application for entertainment purposes featuring photos and videos about beauty, make-up, nail, skincare, hair care products and related tools, accessories, and techniques; on-line journals, namely, blogs featuring information in the fields of cosmetics, makeup, fragrances, hair care products, health and wellness, beauty news, beauty trends, and beauty gossip; providing an interactive mobile application for accessing retail store services in the field of cosmetics and beauty products; providing an interactive mobile application for searching information regarding beauty products and consumer information to assist customers in selecting appropriate beauty products; providing an interactive mobile application for consumer information in the field of cosmetics, beauty, skin and hair care products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 042:  Hosting an online community website for members interested in beauty, make-up, nail, skincare, hair care products and related tools, accessories, and techniques; online social networking services provided through a beauty and fashion community website; computer services, namely, creating an online community for users to participate in discussions, get and provide reviews, feedback, and recommendations to and from their peers, engage in social, business, and community networking all in the field of fashion and beauty; developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server; providing a website featuring temporary use of non-downloadable software for searching information regarding beauty products and consumer information to assist customers in selecting appropriate beauty products
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant's current Attorney Information:
      Connie L. Ellerbach and all other attorneys of Fenwick & West LLP

      Silicon Valley Center
      801 California Street
      Mountain View, California 94041
      United States
The attorney docket/reference number is 28184-00070.

The applicant's current Correspondence Information:

Connie L. Ellerbach

Fenwick & West LLP

Silicon Valley Center       801 California Street

Mountain View, California 94041

(650) 988-8500(phone)

(650) 938-5200(fax)

trademarks@fenwick.com (authorized)

A fee payment in the amount of $1950 has been submitted with the application, representing payment for 6 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Vu Nguyen/   Date: 11/16/2013
Signatory's Name: Vu Nguyen
Signatory's Position: Co-Founder
RAM Sale Number: 86120861
RAM Accounting Date: 11/18/2013

Serial Number: 86120861
Internet Transmission Date: Sat Nov 16 19:19:32 EST 2013
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201311161919326
35861-86120861-50031868a7ed3475b3394cc8a
12ff6af67f597aa3b859436b7524e953d4f-DA-8
547-20131115193830888392