COLGATE TOTAL LASTING WHITE

Colgate-Palmolive Company

Application Filed: 2013-10-17
Trademark Application Details
Trademark Logo COLGATE TOTAL LASTING WHITE

The mark consists of a label design with the word "Colgate" in white lettering against a red banner. The word "Total" in gold is below the red banner surrounded by a chasing arrow in red, gold, green and blue with a gold clock in the corner of the arrow. Below that are the words "LASTING WHITE" in blue on a white banner with orange, yellow and green borders at the top and bottom. All of the above is on a red background surrounded by a white border. At the bottom of the mark is a blue splashing water design with green mint leaves. The entirety of the mark is within a four sided carrier that flares inward and then outward near the bottom of the mark. The bottom and top of the carrier are angled downwards left to right.

Mark For: COLGATE TOTAL LASTING WHITE™ trademark registration is intended to cover the category of toothpaste.

Status

2021-07-25 UTC
DEAD APPLICATION Refused Dismissed or Invalidated
This trademark application was refused, dismissed, or invalidated by the Office and this application is no longer active.


Research OneLook Acronym Finder
Serial Number86094770
Mark Literal ElementsCOLGATE TOTAL LASTING WHITE
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark TypeTrademark
Standard Character ClaimNo
Current LocationTMO LAW OFFICE 114 - EXAMINING ATTORNEY ASSIGNED 2016-03-17
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 001: Raw or Partly Prepared Materials
  • 004: Abrasives and Polishing Materials
  • 006: Chemicals and Chemical Compositions
  • 050: Merchandise Not Otherwise Classified
  • 051: Cosmetics and Toilet Preparations
  • 052: Detergents and Soaps
Primary International Class
  • 003 - Primary Class
  • (Cosmetics and cleaning preparations) Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameMelanie Bradley
Law Office AssignedM50
Employee NameBROOKSHIRE, DAVID AARO

Timeline

2013-10-17Application Filed
2014-05-20Published
2014-05-20Published for Opposition
2014-09-23Abandon
2016-03-17Location: TMO LAW OFFICE 114 - EXAMINING ATTORNEY ASSIGNED
2016-03-17Status: Abandoned because the applicant failed to respond or filed a late response to an Office action. To view all documents in this fi
2016-03-17Status: Dead/Abandoned
2018-07-08Transaction Date

Trademark Parties (Applicants & Owners)

Party: Colgate-Palmolive Company
Address300 Park Avenue New York, NEW YORK UNITED STATES 10022
Legal Entity TypeCorporation
Legal Entity StateDELAWARE

Documents

ApplicationMULTI2013-10-17
DrawingJPEG2013-10-17
Design Search Code Corr ProjectXML2013-10-25
XSearch Search SummaryXML2014-01-28
Examiners AmendmentXML2014-01-31
Notation to FileXML2014-01-31
Amendment and Mail Process CompleteMULTI2014-02-01
Examiners AmendmentXML2014-03-12
Notation to FileXML2014-03-12
Amendment and Mail Process CompleteMULTI2014-03-13
Examiners AmendmentXML2014-03-21
Amendment and Mail Process CompleteMULTI2014-03-22
TRAM Snapshot of App at Pub for OppostnMULTI2014-03-22
Publication & Issue Review CompleteMULTI2014-04-16
Notice of PublicationXML2014-04-30
Notification Of Notice of PublicationXML2014-04-30
OG Publication ConfirmationXML2014-05-20
Notice of AllowanceXML2014-07-15
Notice Of Revive ApplicationXML2015-02-03
TEAS Petition to Revive SOUMULTI2015-02-03
ITU Extension ApprovalXML2015-03-25
ITU Unit ActionMULTI2015-03-25
Request to DivideMULTI2015-07-01
Notice of AbandonmentXML2015-07-21
Offc Action OutgoingXML2015-07-21
ITU Unit ActionMULTI2015-07-22
Notice of AllowanceXML2015-07-22
Notice Of Revive ApplicationXML2015-07-28
TEAS Petition to Revive SOUMULTI2015-07-28
ITU Extension ApprovalXML2015-08-13
ITU Unit ActionMULTI2015-08-13
ITU Unit ActionMULTI2016-02-16
Notice of AbandonmentXML2016-02-16
Notice of AbandonmentXML2016-03-17

Design Search Codes

06.03.03Ocean; Ripples (multiple waves); Waves, open sea (multiple waves)
17.01.02Clock faces (alone); Clock radios; Clocks; Radios with clock; Watch faces (alone)
19.07.18Tubes, containers (including toothpaste); Tooth paste tubes
24.15.01Arrows forming a circle or an arc of a circle
26.13.21Quadrilaterals that are completely or partially shaded
050308More than one leaf, including scattered leaves, bunches of leaves not attached to branches
060303Ocean; Ripples (multiple waves); Waves, open sea (multiple waves)
170102Clock faces (alone); Clock radios; Clocks; Radios with clock; Watch faces (alone)
190718Tubes, containers (including toothpaste); Tooth paste tubes
241501Arrows forming a circle or an arc of a circle
261321Quadrilaterals that are completely or partially shaded

Attorney of Record

MELANIE BRADLEY
COLGATE-PALMOLIVE COMPANY
300 PARK AVE FL 8
NEW YORK, NY 10022-7499

Good, Services, and Codes

International Codes:3
U.S. Codes:001,004,006,050,051,052
Type CodeType
CC0000The color(s) red, white, blue, green, gold, yellow and orange is/are claimed as a feature of the mark.

Trademark Filing History

DescriptionDateProceeding Number
ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND2016-03-17
ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE2016-03-17
ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED2016-02-16
ABANDONMENT - NO USE STATEMENT FILED2016-02-1599999
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2015-08-13
EXTENSION 2 GRANTED2015-08-1261813
TEAS PETITION TO REVIVE RECEIVED2015-07-28
PETITION TO REVIVE-GRANTED2015-07-2888889
NOTICE OF REVIVAL - E-MAILED2015-07-28
EXTENSION RECEIVED WITH TEAS PETITION2015-07-28
CORRECTED NOA E-MAILED2015-07-22
DIVISIONAL PROCESSING COMPLETE2015-07-21
ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED2015-07-21
ABANDONMENT - NO USE STATEMENT FILED2015-07-2161813
EXTENSION 2 FILED2015-07-1561813
TEAS REQUEST TO DIVIDE RECEIVED2015-07-01
DIVISIONAL REQUEST RECEIVED2015-07-01
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2015-03-25
EXTENSION 1 GRANTED2015-03-2461813
CASE ASSIGNED TO INTENT TO USE PARALEGAL2015-03-2161813
TEAS PETITION TO REVIVE RECEIVED2015-02-03
PETITION TO REVIVE-GRANTED2015-02-0388889
NOTICE OF REVIVAL - E-MAILED2015-02-03
EXTENSION RECEIVED WITH TEAS PETITION2015-02-03
EXTENSION 1 FILED2015-01-1561813
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2014-07-15
PUBLISHED FOR OPPOSITION2014-05-20
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2014-05-20
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED2014-04-30
LAW OFFICE PUBLICATION REVIEW COMPLETED2014-04-1569712
ASSIGNED TO LIE2014-04-1569712
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2014-03-216328
EXAMINERS AMENDMENT E-MAILED2014-03-216328
EXAMINERS AMENDMENT -WRITTEN2014-03-2190330
EXAMINER'S AMENDMENT ENTERED2014-03-2188888
APPROVED FOR PUB - PRINCIPAL REGISTER2014-03-21
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2014-03-126328
EXAMINERS AMENDMENT E-MAILED2014-03-126328
EXAMINERS AMENDMENT -WRITTEN2014-03-1290330
EXAMINER'S AMENDMENT ENTERED2014-03-1288888
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED2014-01-316328
EXAMINERS AMENDMENT E-MAILED2014-01-316328
EXAMINERS AMENDMENT -WRITTEN2014-01-3190330
EXAMINER'S AMENDMENT ENTERED2014-01-3188888
ASSIGNED TO EXAMINER2014-01-2490330
NOTICE OF DESIGN SEARCH CODE E-MAILED2013-10-25
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2013-10-24
NEW APPLICATION ENTERED IN TRAM2013-10-21

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