Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85231772

Filing Date: 02/01/2011

To the Commissioner for Trademarks:

MARK: AUDIENCE (Standard Characters, see mark)
The literal element of the mark consists of AUDIENCE.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, DIRECTV, Inc., a corporation of California, having an address of
      2230 East Imperial Hwy
      El Segundo, California 90245
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 009:  prerecorded DVD's containing television programs; downloadable television programming; downloadable software in the nature of a mobile application for viewing television programming on a mobile communication device
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 038:  Satellite television broadcasting; Satellite transmission services; Broadcasting programs via a global computer network; Video-on-demand transmission services; transmission of pay-per-view television and other audio, video, and audiovisual material; Streaming of audio and video material on the Internet, other computer networks, wireless networks and electronic communication networks; Electronic transmission of data via global computer networks, wireless networks and electronic communication networks
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 041:  Distribution of television programs for others; Television programming; Programming on a global computer network; Pay-per-view programming; Video-on-demand programming; Providing on-line interactive computer databases featuring television programming lists, schedules and related information; Providing on-line interactive computer databases in the field of entertainment, namely, television, movies and other digital images, audio, video and other multimedia content; providing a website featuring information about television programming
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant's current Attorney Information:
Takehiko Suzuki
      2230 East Imperial Hwy
      El Segundo, California 90245
      United States

The applicant's current Correspondence Information:

Takehiko Suzuki

2230 East Imperial Hwy

El Segundo, California 90245

tsuzuki@directv.com (authorized)

A fee payment in the amount of $975 has been submitted with the application, representing payment for 3 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /TSuzuki/   Date Signed: 02/01/2011
Signatory's Name: Takehiko Suzuki
Signatory's Position: Attorney of record, California bar member



RAM Sale Number: 7335
RAM Accounting Date: 02/02/2011

Serial Number: 85231772
Internet Transmission Date: Tue Feb 01 19:31:47 EST 2011
TEAS Stamp: USPTO/BAS-XXX.XX.X.X-2011020119314758450
4-85231772-48044cfcad28aa90cc84f2833e948
1f31b-CC-7335-20110201175609708201