Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2014)

Trademark/Service Mark Application, Principal Register

Serial Number: 85651454

Filing Date: 06/14/2012

To the Commissioner for Trademarks:

MARK: PROSHIELD (Standard Characters, see mark)
The literal element of the mark consists of PROSHIELD.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Colgate-Palmolive Company, a corporation of Delaware, having an address of
      300 Park Avenue
      New York, New York 10022
      United States


requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 003:  Toothpaste and mouthwash
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).

       International Class 021:  Toothbrushes
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant's current Attorney Information:
      Colgate-Palmolive Company and Nadine Flynn, Song-Chu-Lee, Julius Towers and Anita Yeung of Colgate-Palmolive Company
      300 Park Avenue
      New York, New York 10022
      United States

The applicant's current Correspondence Information:

Colgate-Palmolive Company

Colgate-Palmolive Company

300 Park Avenue

New York, New York 10022

212.310.2121(phone)

212.310.3406(fax)

melanie_bradley@colpal.com (authorized)

A fee payment in the amount of $650 has been submitted with the application, representing payment for 2 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Melanie Bradley/   Date: 06/14/2012
Signatory's Name: Melanie Bradley
Signatory's Position: Chief Oral Care Trademark Counsel
RAM Sale Number: 22971
RAM Accounting Date: 06/14/2012

Serial Number: 85651454
Internet Transmission Date: Thu Jun 14 09:54:18 EDT 2012
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.X-2012061409541829
2584-85651454-49021e9f62267e61174f74879e
d1a5d94c-DA-22971-20120614093932651176