ADVANTAGE

Southwestern Advantage, Inc.

Application Filed: 2011-05-11
Trademark Application Details
Trademark Logo ADVANTAGE

The mark consists of the word "ADVANTAGE" in lowercase letters, with the letters on top of each other, the "A"'s in light green, the "D" in orange, the "V and "E" in blue, the "N" in dark green, the "T" in red, and the "G" in purple.

Mark For: ADVANTAGE® trademark registration is intended to cover the categories of books in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching.

Status

2021-07-25 UTC
LIVE REGISTRATION Issued and Active
The trademark application has been registered with the Office.


Research OneLook Acronym Finder
Serial Number85978450
Registration Number4322278
Mark Literal ElementsADVANTAGE
Mark Drawing Type5 - AN ILLUSTRATION DRAWING WITH WORD(S) /LETTER(S)/ NUMBER(S) INSTYLIZED FORM
Mark TypeTrademark
Standard Character ClaimNo
Current LocationTMO LAW OFFICE 116 2019-06-01
Basis1(a)
Class StatusACTIVE
Primary US Classes
  • 002: Receptacles
  • 005: Adhesives
  • 022: Games, Toys and Sporting Good
  • 023: Cutlery, Machinery, Tools and Parts Thereof
  • 029: Brooms, Brushes and Dusters
  • 037: Paper and Stationery
  • 038: Prints and Publications
  • 050: Merchandise Not Otherwise Classified
Primary International Class
  • 016 - Primary Class
  • (Paper goods and printed matter) Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); playing cards; printers' type; printing blocks.
Filed UseNo
Current UseYes
Intent To UseNo
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameAmy J. Everhart
Law Office AssignedM70
Employee NameBRECKENFELD, WILLIAM G

Timeline

2011-05-11Application Filed
2011-07-19Published
2011-07-19Published for Opposition
2012-03-12Date of First Use
2012-03-12Date of Use In Commerce
2013-03-09Location: PUBLICATION AND ISSUE SECTION
2013-04-16Status: Live/Registered
2013-04-16Trademark Registered
2019-04-17Transaction Date
2019-06-01Location: TMO LAW OFFICE 116
2019-06-01Status: A Sections 8 and 15 combined declaration has been accepted and acknowledged.
2022-04-16Maintenance Early File Date
2023-04-17Maintenance On Time Date
2023-10-16Maintenance Late Fee Date

Trademark Parties (Applicants & Owners)

Party: SOUTHWESTERN ADVANTAGE, INC.
Address2451 ATRIUM WAY NASHVILLE, TENNESSEE UNITED STATES 37214
Legal Entity TypeCorporation
Legal Entity StateTENNESSEE
Party: Southwestern/Great American, Inc.
Address2451 Atrium Way Nashville TN 37214
Legal Entity Type
Legal Entity StateTN

*multiple parties listed, check assignment documents for ownership information

Documents

DrawingJPEG2011-05-11
TEAS Plus New ApplicationMULTI2011-05-11
Notation to FileXML2011-06-11
XSearch Search SummaryXML2011-06-11
TRAM Snapshot of App at Pub for OppostnMULTI2011-06-14
Publication & Issue Review CompleteMULTI2011-06-15
Notice of PublicationXML2011-07-19
Notice of AllowanceXML2011-09-13
Change of AddressXML2012-02-17
Extension of Time to File SOUXML2012-03-12
ITU Extension ApprovalXML2012-03-14
ITU Unit ActionMULTI2012-03-14
Notice of AbandonmentXML2012-10-15
ITU Unit ActionMULTI2012-10-16
SpecimenJPEG2012-10-16
SpecimenJPEG2012-10-16
Statement of UseMULTI2012-10-16
TEAS Petition to Revive SOUMULTI2012-10-16
Notice Of Revive ApplicationXML2012-10-17
Fax IncomingTIFF2012-12-03
Fax IncomingTIFF2013-01-31
Notice Of Revive ApplicationXML2013-02-08
Offc Action OutgoingXML2013-02-11
ITU Extension ApprovalXML2013-02-12
ITU Unit ActionMULTI2013-02-12
TRAM Snapshot of App at Pub for OppostnMULTI2013-03-08
Notice of Acceptance of Statement of UseXML2013-03-12
Publication & Issue Review CompleteMULTI2013-03-12
Registration CertificateJPEG2013-04-16
Courtesy E-Reminder of Sec. 8 (6-yr)XML2018-04-16
Section 8 and 15MULTI2019-04-16
SpecimenJPEG2019-04-16
Notice of Acceptance AcknowledgementXML2019-06-01

Attorney of Record

Amy J. Everhart
EVERHART LAW FIRM PLC
202 Fifth Avenue South
Franklin TN 37064

Good, Services, and Codes

International Codes:16
U.S. Codes:002,005,022,023,029,037,038,050
Type CodeType
GS0161Books in the field of math, science, history, computers, technology, business, economics, government, law, sociology, popular culture, English grammar, English writing, foreign languages, art, literature, continents, countries, states, geology, geography, astronomy, health, medicine, environment, animals, plants, people, life and parenting skills, self- and personal improvement, and personal coaching

Assignments

DescriptionDate
pdf Trademark Assignment 5113-0814 [21 Pages]2013-09-18

Trademark Filing History

DescriptionDateProceeding Number
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.2019-06-0177074
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED2019-06-01
CASE ASSIGNED TO POST REGISTRATION PARALEGAL2019-06-0177074
TEAS SECTION 8 & 15 RECEIVED2019-04-16
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED2018-04-16
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP2013-09-25
REGISTERED-PRINCIPAL REGISTER2013-04-16
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED2013-03-12
LAW OFFICE REGISTRATION REVIEW COMPLETED2013-03-0974221
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED2013-03-07
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2013-02-12
STATEMENT OF USE PROCESSING COMPLETE2013-02-1165362
EXTENSION 2 GRANTED2013-02-1165362
DIVISIONAL PROCESSING COMPLETE2013-02-11
PETITION GRANTED - EXTENSION REQUEST FILED2013-02-0867832
NOTICE OF REVIVAL - E-MAILED2013-02-08
FAX RECEIVED2013-01-31
FAX RECEIVED2012-12-03
DIVISIONAL REQUEST RECEIVED2012-12-03
CASE ASSIGNED TO INTENT TO USE PARALEGAL2012-10-1765362
USE AMENDMENT FILED2012-10-1665362
TEAS STATEMENT OF USE RECEIVED2012-10-16
TEAS PETITION TO REVIVE RECEIVED2012-10-16
EXTENSION RECEIVED WITH TEAS PETITION2012-10-16
ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED2012-10-15
ABANDONMENT - NO USE STATEMENT FILED2012-10-1599999
EXTENSION 2 FILED2012-09-1365362
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED2012-03-14
TEAS EXTENSION RECEIVED2012-03-12
EXTENSION 1 GRANTED2012-03-1298765
EXTENSION 1 FILED2012-03-1298765
TEAS CHANGE OF CORRESPONDENCE RECEIVED2012-02-17
NOA E-MAILED - SOU REQUIRED FROM APPLICANT2011-09-13
PUBLISHED FOR OPPOSITION2011-07-19
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED2011-07-19
LAW OFFICE PUBLICATION REVIEW COMPLETED2011-06-1474221
ASSIGNED TO LIE2011-06-1474221
ASSIGNED TO EXAMINER2011-06-1176583
APPROVED FOR PUB - PRINCIPAL REGISTER2011-06-11
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM2011-05-17
NEW APPLICATION ENTERED IN TRAM2011-05-14

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