Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 85447207

Filing Date: 10/13/2011

To the Commissioner for Trademarks:

MARK: ESSENTIALS (Standard Characters, see mark)
The literal element of the mark consists of ESSENTIALS.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Rentrak Corporation, a corporation of Oregon, having an address of
      One Airport Ctr. 7700 NE Ambassador Pl.
      Portland, Oregon 97220
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 042:  Providing online non-downloadable database management software for information and data collection, measurement, analytics and manipulation in the fields of market research, market intelligence and business intelligence related to media consumption, media audience demographics and preferences, and media-related advertising, marketing, promotion and sales; providing online non-download software in the fields of television, video, video-on-demand, video and computer games, online games, film, movie, movie box office, and internet, broadband and mobile audio-video broadcast and streamed entertainment content, and other media consumption; providing online non-downloadable software in the field of entertainment media inventory tracking and revenue-sharing
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The applicant claims ownership of U.S. Registration Number(s) 3449265, 3449264, and 2925920.

Applicant also claims ownership of additional prior U.S. Registration Numbers 2914430, 3004003, 3004941, 3071729, 3135716, 3196642 and 3227347.

The applicant's current Attorney Information:
Lynne E. Graybeal and Heidi L. Sachs, Grace Han Stanton, James L. Vana, Kathleen J. Buckley, Julianne A. Henley, Jason S. Howell, Elizabeth A. Kristoferson, Makalika D. Naholowaa, Jeffrey A. Nelson, Lisa T. Oratz, Andrea M. Sander, Sarah J. Taylor, and Robert G. Woolston of Perkins Coie LLP
      1201 Third Avenue, Suite 4800
      Seattle, Washington 98101-3099
      United States
The attorney docket/reference number is 74182-4000.0082.US002.

The applicant's current Correspondence Information:

Lynne E. Graybeal

Perkins Coie LLP

1201 Third Avenue, Suite 4800

Seattle, Washington 98101-3099

206.359.8000(phone)

206.359.9000(fax)

pctrademarks@perkinscoie.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /Julianne A. Henley/   Date Signed: 10/13/2011
Signatory's Name: Julianne A. Henley
Signatory's Position: Attorney of Record, Washington State Bar Member



RAM Sale Number: 5507
RAM Accounting Date: 10/14/2011

Serial Number: 85447207
Internet Transmission Date: Thu Oct 13 19:58:23 EDT 2011
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.X-20111013195823678
303-85447207-48089a471245373e52460b99c40
939a44c8-CC-5507-20111013190055815962