BRAND BLUEPRINT

Litmus Corporation

Application Filed: 2010-08-13

Trademark Application Details

Status

602

Dead/Abandoned

ABANDONED-FAILURE TO RESPOND OR LATE RESPONSE

Research	OneLook Acronym Finder
Serial Number	85107596
Mark Drawing Code	4000: Illustration: Drawing with word(s)/letter(s)/number(s) in Block form
Attorney Name	David Aker
Attorney Docket Number	LT-003US
Law Office Assigned	L90
Employee Name	STIGLITZ, SUSAN R

Timeline

2010-08-13	Application Filed
2011-06-04	Abandon
2011-07-12	Location: TMEG LAW OFFICE 109 - EXAMINING ATTORNEY ASSIGNED
2011-07-12	Status: Dead/Abandoned
2018-07-08	Transaction Date

Trademark Applicants & Owners

Owner:	Litmus Corporation
Address	Suite 200 14 Garrison Drive Guilford CT 06437
Legal Entity Type	Corporation
Legal Entity State	CT

Documents

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Attorney of Record

DAVID AKER
DAVID AKER, ATTORNEY AT LAW
23 SOUTHERN RD
HARTSDALE, NY 10530-2128

Good, Services, and Codes

International Codes:	9
U.S. Codes:	021,023,026,036,038
International Codes:	35
U.S. Codes:	100,101,102
International Codes:	42
U.S. Codes:	100,101
International Codes:	45
U.S. Codes:	100,101

Type Code	Type
GS0091	COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED IN MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; SOFTWARE TO ALLOW WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT; COMPUTER SOFTWARE THAT ALLOWS ADVERTISERS TO DEFINE THE CONTENT AND ENVIRONMENT THEY DESIRE AS BEST ASSOCIATED WITH A THEIR BRAND FOR PURPOSES OF INCREASING BRAND LIFT, AND INCREASING CLICK THROUGH METRICS BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT IN FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES SO AS TO AVOID NEGATIVE BRANDING SITUATIONS AND PROVIDE BRAND SAFETY; COMPUTER SOFTWARE FOR MONITORING ADVERTISEMENTS TO ENSURE GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR THAT ALLOWS WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT, USED TO AVOID NEGATIVE BRANDING SITUATIONS BY ENSURING GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES

Type Code

Type

GS0091

COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED IN MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; SOFTWARE TO ALLOW WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT; COMPUTER SOFTWARE THAT ALLOWS ADVERTISERS TO DEFINE THE CONTENT AND ENVIRONMENT THEY DESIRE AS BEST ASSOCIATED WITH A THEIR BRAND FOR PURPOSES OF INCREASING BRAND LIFT, AND INCREASING CLICK THROUGH METRICS BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT IN FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES SO AS TO AVOID NEGATIVE BRANDING SITUATIONS AND PROVIDE BRAND SAFETY; COMPUTER SOFTWARE FOR MONITORING ADVERTISEMENTS TO ENSURE GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR THAT ALLOWS WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT, USED TO AVOID NEGATIVE BRANDING SITUATIONS BY ENSURING GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES

Trademark Filing History

Description	Date	Event Coding
NEW APPLICATION ENTERED IN TRAM	2010-08-17	1 NWAP I:Incoming Correspondence
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM	2010-08-18	2 NWOS I:Incoming Correspondence
NOTICE OF PSEUDO MARK MAILED	2010-08-19	3 MPMK O:Outgoing Correspondence
ASSIGNED TO EXAMINER	2010-11-30	4 DOCK D:Assigned to Examiner
NON-FINAL ACTION WRITTEN	2010-12-03	5 CNRT R:Renewal
NON-FINAL ACTION E-MAILED	2010-12-03	6 GNRT F:First Action
NOTIFICATION OF NON-FINAL ACTION E-MAILED	2010-12-03	7 GNRN O:Outgoing Correspondence
ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE	2011-07-12	8 ABN2 O:Outgoing Correspondence
ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND	2011-07-13	9 MAB2 O:Outgoing Correspondence

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