To: | JVC KENWOOD CORPORATION (klim-docket@fzlz.com) |
Subject: | U.S. Trademark Application Serial No. 79262780 - JVC - JVCK 1918181 |
Sent: | February 27, 2020 06:45:35 PM |
Sent As: | ecom111@uspto.gov |
Attachments: | Attachment - 1 Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 79262780
Mark: JVC
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Correspondence Address: Fross Zelnick Lehrman & Zissu, P.C. 151 West 42nd Street, 17th Floor
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Applicant: JVC KENWOOD CORPORATION
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Reference/Docket No. JVCK 1918181
Correspondence Email Address: |
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FINAL OFFICE ACTION
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS) and/or Electronic System for Trademark Trials and Appeals (ESTTA). A link to the appropriate TEAS response form and/or to ESTTA for an appeal appears at the end of this Office action.
Issue date: February 27, 2020
International Registration No. 1476647
This Office action is in response to applicant’s communication filed on February 5, 2020.
In a previous Office action(s) dated August 14, 2019, the trademark examining attorney refused registration of the applied-for mark based on the following: Trademark Act Section 2(d) for a likelihood of confusion with a registered mark. In addition, applicant was required to satisfy the following requirement(s): amend the identification of goods.
Based on applicant’s response, the trademark examining attorney notes that the following requirement(s) have been satisfied: definite amended identification provided. See TMEP §§713.02, 714.04.
Further, the trademark examining attorney maintains and now makes FINAL the refusal(s) and/or requirement(s) in the summary of issues below. See 37 C.F.R. §2.63(b); TMEP §714.04.
SUMMARY OF ISSUES MADE FINAL that applicant must address:
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co.,544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
COMPARISON OF THE MARKS
Applicant’s mark is JVC displayed in a stylized format. Registrant’s mark is JVC and is also displayed in a stylized format. Both marks contain the identical wording “JVC” with no other wording. The two marks are virtually identical in sound, appearance and meaning. The only difference between the two marks different stylization. These similarities create the same commercial impression in the minds of consumers.
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F. 3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014) (citing In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB 1988); In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007)); TMEP §1207.01(b).
When evaluating a composite mark consisting of words and a design, the word portion is normally accorded greater weight because it is likely to make a greater impression upon purchasers, be remembered by them, and be used by them to refer to or request the goods and/or services. In re Aquitaine Wine USA, LLC, 126 USPQ2d 1181, 1184 (TTAB 2018) (citing In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)); TMEP §1207.01(c)(ii). Thus, although marks must be compared in their entireties, the word portion is often considered the dominant feature and is accorded greater weight in determining whether marks are confusingly similar, even where the word portion has been disclaimed. In re Viterra Inc., 671 F.3d at 1366-67, 101 USPQ2d at 1911 (citing Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 1570-71, 218 USPQ2d 390, 395 (Fed. Cir. 1983)). Therefore, consumers will focus on the wording of both marks and this wording is identical.
In sum, given the highly similar appearance and sound of the two marks, it follows that the marks create a highly similar commercial impression and therefore the marks are confusingly similar.
COMPARISON OF THE GOODS
Applicant’s goods are clothing, specifically: “Clothing, namely, pants, jeans, vests, anoraks, rainwear, wind resistant jackets, sweatshirts, tank tops, pullovers, knit shirts, cardigans, fleece pullovers; footwear; headwear; albs; ankle boots; aprons; ascots; babies' pants; bandanas; bath sandals; bath slippers; bath robes; bathing caps; bathing trunks, bathing drawers; bathing suits, swimsuits; beachwear; beach shoes; belts as clothing; beret; bibs, not of paper; bibs, sleeved, not of paper; boas being necklets; bodices being lingerie; boot upper; boot; boots for sports; boxer shorts; brassieres; breeches for wear; camisoles; cap peaks; caps being headwear; chasubles; clothing for gymnastics, namely, sports jerseys, t-shirts, sweatshirts, tank tops and caps; clothing of imitations of leather, namely, shirts, pants, skirts, suits, jackets, coats, jumpers, hats and caps; clothing of leather, namely, shirts, pants, skirts, suits, jackets, coats, jumpers, hats and caps; clothing containing slimming substances, namely, shirts, t-shirts, pants, socks, tights, underwear, tank tops; coats; collars as clothing; combinations being clothing articles; corselets; corsets being underclothing; cuffs and wristbands as clothing; cyclists' clothing, namely, shirts, t-shirts, pants, jackets, socks, tights, gloves, vests, underwear, rainwear, wind resistant jackets and caps; detachable collars; dress shields; dresses; dressing gowns; ear muffs as clothing; embroidered clothing, namely, shirts, t-shirts, pants, jeans, jackets, coats, dresses, skirts, socks, tights, gloves, vests, underwear, anoraks, rainwear, wind resistant jackets, sweatshirts, tank tops, pullovers, sweaters, knit shirts, cardigans, parkas and fleece pullovers, hats and caps; esparto shoes and sandals; fingerless gloves; fishing vests; football shoes, football boots; footmuffs being clothing, not electrically heated; footwear uppers; fur clothing, namely, fur jackets, fur coats, fur muffs, fur hats, fur cloaks, fur stoles; gabardines being clothing; galoshes; garters; girdles; gloves as clothing; gymnastic shoes; hairdressing capes; half-boots; hat frames; hats; headbands for clothing; fitted heel protectors for shoes; heelpieces for stockings; heelpieces for footwear; heels; hoods as clothing; hosiery; jackets being clothing; jerseys as clothing; judo uniforms; jumper dresses, pinafore dresses; karate uniforms; kimonos; knickers, panties; knitwear clothing, namely, gloves, shirts, caps, skirts, dresses, tops, bottoms, jackets, face masks, underwear and baby shoes; lace boots; clothing layettes; leggings being leg warmers; leggings as trousers; leotards; liveries; maniples; mantillas; masquerade costumes; miters being hats; mittens; money belts being clothing; motorists' clothing, namely, shirts, t-shirts, pants, jeans, jackets, coats, socks, tights, gloves, vests, underwear, anoraks, rainwear, wind resistant jackets, sweatshirts, tank tops, pullovers, parkas, hats and caps; muffs as clothing; scarves being mufflers, neck scarves being mufflers; neckties; non-slipping soles for footwear; outerclothing, namely, jackets and coats; overalls, smocks; overcoats, topcoats; paper clothing, namely, aprons, hats, caps; paper hats for use as clothing items; parkas; pelerines; pelisses; petticoats; pocket squares; pockets for clothing; ponchos; pajamas; ready-made clothing, namely, shirts, t-shirts, pants, jeans, jackets, coats, dresses, skirts, socks, tights, gloves, vests, underwear, anoraks, rainwear, wind resistant jackets, sweatshirts, tank tops, pullovers, sweaters, knit shirts, cardigans, parkas and fleece pullovers, hats and caps; ready-made linings being parts of clothing; sandals; saris; sarongs; sashes for wear; scarves; shawls; shirt fronts; shirt yokes; shirts; shoes; short-sleeve shirts; shower caps; ski boots; ski gloves; skirts; skorts; skull caps; sleep masks; slippers; slips being underclothing; sock suspenders; socks; inner soles; soles for footwear; spats and gaiters; sports jerseys; sports shoes; sports singlets; stocking suspenders; stockings; studs for football boots; stuff jackets being clothing; suits; suspenders being braces for clothing; sweat-absorbent stockings; sweat-absorbent underwear and sweat-absorbent underclothing; sweat-absorbent socks; sweaters, pullovers, and jumpers; teddies and bodies both being underclothing; tee-shirt; tights; tips for footwear; togas; top hats; trouser straps and gaiter straps; trousers and pants; turbans; underpants; underwear and underclothing; uniforms; valenki being felted boots; veils as clothing; visors being headwear; waistcoats and vests; waterproof clothing, namely, jackets, coats, rainwear, shirts, pants, pullovers, parkas, ponchos; welts for footwear; wet suits for water-skiing; wimples; wooden shoes.”
Registrant’s goods are clothing, specifically: “Clothing, namely, T-shirts, shirts, athletic uniforms, undershirts, underpants, dresses, pajamas, trousers, skirts.”
As the case law and attached evidence shows, applicant’s and registrant’s goods are commercially related.
In total, the two marks create the same commercial impression and the evidence shows that the goods are commercially related and likely to be encountered together in the marketplace by consumers. Therefore, consumers are likely to be confused and mistakenly believe that the goods originate from a common source. Therefore, there is a likelihood of confusion and registration must be refused under Section 2(d) of the Lanham Act.
Applicant’s arguments have been considered and found unpersuasive for the reason(s) set forth below.
Applicant argues that there is no likelihood of confusion because the stylization of the marks make them neither identical nor similar. However, the word portions of the marks are identical in appearance, sound, connotation, and commercial impression; therefore, the addition of a design element does not obviate the similarity of the marks in this case. See In re Shell Oil Co., 992 F.2d 1204, 1206, 26 USPQ2d 1687, 1688 (Fed. Cir. 1993); TMEP §1207.01(c)(ii).
For the foregoing reasons the refusal to register under Section 2(d) is continued and hereby made FINAL.
How to respond. Click to file a request for reconsideration of this final Office action that fully resolves all outstanding requirements and refusals and/or click to file a timely appeal to the Trademark Trial and Appeal Board (TTAB) with the required filing fee(s).
/Jonathan Falk/
Jonathan R. Falk
Trademark Examining Attorney
Law Office 111
(571)272-5301
Jonathan.falk@uspto.gov
RESPONSE GUIDANCE