Application

PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

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PTO Form 1478 (Rev 9/2006)

OMB No. 0651-0009 (Exp 12/31/2011)

Trademark/Service Mark Application, Principal Register

Serial Number: 77751217

Filing Date: 06/03/2009

To the Commissioner for Trademarks:

MARK: EFFIENT (Standard Characters, see mark)
The literal element of the mark consists of EFFIENT.
The mark consists of standard characters, without claim to any particular font, style, size, or color.

The applicant, Eli Lilly and Company, a corporation of Indiana, having an address of
      Lilly Corporate Center
      Indianapolis, Indiana 46285
      United States
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

       International Class 005:  Pharmaceutical preparations for the treatment of cardiovascular diseases and blood disorders
Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).


The mark is a coined, non-dictionary word with no English translation.

The applicant's current Attorney Information:
Bruce W. Longbottom and Robert E. Lee, Jr., Douglas K. Norman, Lawrence T. Welch of Eli Lilly and Company
      Lilly Corporate Center
      Indianapolis, Indiana 46285
      United States

The applicant's current Correspondence Information:

Bruce W. Longbottom

Eli Lilly and Company

Lilly Corporate Center

Indianapolis, Indiana 46285

317 651 1346(phone)

317 276 1919(fax)

trademarks@lilly.com (authorized)

A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).

Declaration

The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.


Signature: /blongbottom/   Date Signed: 06/03/2009
Signatory's Name: Bruce W. Longbottom
Signatory's Position: Associate General Counsel



RAM Sale Number: 2044
RAM Accounting Date: 06/04/2009

Serial Number: 77751217
Internet Transmission Date: Wed Jun 03 15:40:44 EDT 2009
TEAS Stamp: USPTO/BAS-XX.X.XX.XX-2009060315404408943
4-77751217-400988ad4d7e88a9443a8833df351
7a1b6-DA-2044-20090603120651578033