PTO Form 1957 (Rev 9/2005) |
OMB No. 0651-0050 (Exp. 04/2009) |
Input Field |
Entered |
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SERIAL NUMBER | 76684465 |
LAW OFFICE ASSIGNED | LAW OFFICE 115 |
MARK SECTION (no change) | |
ARGUMENT(S) | |
With respect to the Examiner’s Priority Action dated February 6, 2008, Applicant respectfully responds as follows:
Applicant, Walgreen Co., previously asserted acquired distinctiveness in regards to the applied-for mark. Examiner has refused registration, stating “because the applied-for mark is highly descriptive of applicant’s goods, the allegation of five years’ use is insufficient to show acquired distinctiveness. Additional evidence is needed.” In response, Applicant hereby submits additional evidence, attached hereto, in support of its proposition that the applied-for mark has acquired distinctiveness though Applicant’s use.
Applicant, Walgreen Co. (“Walgreens”), is a leading national retail pharmacy chain with over 6,300 stores nationwide serving approximately 3.6 million customers each day. In addition to its pharmacy retail services, Applicant offers a variety of private label products, also sometimes referred to as house brands. One such private label product is bathroom tissue. Since at least the year 2000, Applicant has labeled its house brand bathroom tissue with the applied-for BIG ROLL mark. As demonstrated by the sales records attached hereto as Exhibit “A”, Applicant, since January, 2000, has sold 237,920,423 units of bathroom tissue bearing the BIG ROLL mark comprising $135,142,680.00 in gross sales.
These sales have also been accompanied by Walgreens’ use of BIG ROLL mark throughout multiple advertising mediums, including television, radio, magazine, newspaper as well as Applicant’s weekly national advertisements, as shown in Exhibit “B”, attached hereto. As a result of the foregoing, the BIG ROLL mark has become distinctive as applied to the applicant’s goods in commerce.
REMARKS
Applicant has provided the foregoing Response to the Examiner’s Priority Action, responding to the issue raised by the Examiner. In view of the above, Applicant respectfully requests that the Examiner approve this mark for publication. Favorable action is hereby requested.
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EVIDENCE SECTION | |
EVIDENCE FILE NAME(S) | |
ORIGINAL PDF FILE | evi_637319969-123011074_._Affidavit.pdf |
CONVERTED PDF FILE(S) (2 pages) |
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ORIGINAL PDF FILE | evi_637319969-123011074_._Exhibit_A.pdf |
CONVERTED PDF FILE(S) (32 pages) |
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\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0005.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0006.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0007.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0008.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0009.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0010.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0011.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0012.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0013.JPG | |
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\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0015.JPG | |
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\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0017.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0018.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0019.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0020.JPG | |
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\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0027.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0028.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0029.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0030.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0031.JPG | |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0032.JPG | |
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\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0035.JPG | |
ORIGINAL PDF FILE | evi_637319969-123011074_._Exhibit_B.pdf |
CONVERTED PDF FILE(S) (2 pages) |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0036.JPG |
\\TICRS\EXPORT3\IMAGEOUT3\766\844\76684465\xml1\ROA0037.JPG | |
DESCRIPTION OF EVIDENCE FILE | The evidence consists of a an Affidavit in support of Applicant's arguments and attachments "Exhibit A" and "Exhibit B" thereto. |
SIGNATURE SECTION | |
DECLARATION SIGNATURE | /carypumphrey/ |
SIGNATORY'S NAME | Cary Pumphrey |
SIGNATORY'S POSITION | Attorney for Applicant |
DATE SIGNED | 08/06/2008 |
RESPONSE SIGNATURE | /carypumphrey/ |
SIGNATORY'S NAME | Cary Pumphrey |
SIGNATORY'S POSITION | Attorney for Applicant |
DATE SIGNED | 08/06/2008 |
AUTHORIZED SIGNATORY | YES |
FILING INFORMATION SECTION | |
SUBMIT DATE | Wed Aug 06 12:37:35 EDT 2008 |
TEAS STAMP | USPTO/ROA-XX.XX.XXX.XX-20 080806123735578471-766844 65-4209794c76566ec6dc28f3 adbdab6128c6-N/A-N/A-2008 0806123011074148 |
PTO Form 1957 (Rev 9/2005) |
OMB No. 0651-0050 (Exp. 04/2009) |
With respect to the Examiner’s Priority Action dated February 6, 2008, Applicant respectfully responds as follows:
Applicant, Walgreen Co., previously asserted acquired distinctiveness in regards to the applied-for mark. Examiner has refused registration, stating “because the applied-for mark is highly descriptive of applicant’s goods, the allegation of five years’ use is insufficient to show acquired distinctiveness. Additional evidence is needed.” In response, Applicant hereby submits additional evidence, attached hereto, in support of its proposition that the applied-for mark has acquired distinctiveness though Applicant’s use.
Applicant, Walgreen Co. (“Walgreens”), is a leading national retail pharmacy chain with over 6,300 stores nationwide serving approximately 3.6 million customers each day. In addition to its pharmacy retail services, Applicant offers a variety of private label products, also sometimes referred to as house brands. One such private label product is bathroom tissue. Since at least the year 2000, Applicant has labeled its house brand bathroom tissue with the applied-for BIG ROLL mark. As demonstrated by the sales records attached hereto as Exhibit “A”, Applicant, since January, 2000, has sold 237,920,423 units of bathroom tissue bearing the BIG ROLL mark comprising $135,142,680.00 in gross sales.
These sales have also been accompanied by Walgreens’ use of BIG ROLL mark throughout multiple advertising mediums, including television, radio, magazine, newspaper as well as Applicant’s weekly national advertisements, as shown in Exhibit “B”, attached hereto. As a result of the foregoing, the BIG ROLL mark has become distinctive as applied to the applicant’s goods in commerce.
REMARKS
Applicant has provided the foregoing Response to the Examiner’s Priority Action, responding to the issue raised by the Examiner. In view of the above, Applicant respectfully requests that the Examiner approve this mark for publication. Favorable action is hereby requested.