THE LENS

Miller Brewing Company

Application Filed: 2001-06-22

Trademark Application Details

Mark For: THE LENS® trademark registration is intended to cover the categories of talent services, namely screening and arranging for talent to appear in television commercials, particularly malt beverage commercials. [all]

Status

2022-08-24 UTC

DEAD REGISTRATION Cancelled Invalidated

The trademark application was registered, but subsequently it was cancelled or invalidated and removed from the registry.

Research	OneLook Acronym Finder
Serial Number	76275143
Registration Number	2602775
Mark Literal Elements	THE LENS
Mark Drawing Type	1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)
Mark Type	SERVICE MARK
Standard Character Claim	No
Register	PRINCIPAL
Current Location	SCANNING ON DEMAND 2007-11-05
Basis	1(a)
Class Status	SECTION 8 - CANCEL
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	Yes
Intent To Use	No
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Cancellation Code	2
Attorney Name	Marta S. Levine
Law Office Assigned	L10
Employee Name	AN, GI H

Timeline

2001-06-22	Application Filed
2001-07-00	Date of First Use
2001-07-01	Date of First Use
2001-07-01	Date of Use In Commerce
2001-10-23	Published
2001-10-23	Published for Opposition
2002-07-30	Trademark Registered
2007-11-05	Location: SCANNING ON DEMAND
2009-05-02	Cancelled
2009-05-02	Status: Dead/Cancelled
2009-05-02	Status: Registration cancelled because registrant did not file an acceptable declaration under Section 8. To view all documents in this
2018-07-08	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Miller Brewing Company
Address	3939 West Highland Boulevard Milwaukee, WISCONSIN UNITED STATES 53208
Legal Entity Type	Corporation
Legal Entity State	WISCONSIN

Documents

Application		2001-06-22
Drawing		2001-06-22
Paper Correspondence Incoming		2002-04-15
Paper Correspondence Incoming		2002-04-15
Registration Certificate		2002-07-30
Registration Certificate	IMAGE/TIFF	2002-07-30
File Jacket		2007-11-01
Specimen		2007-11-01
Unclassified		2007-11-01

Attorney of Record

MARTA S. LEVINE
QUARLES & BRADY LLP
411 E WISCONSIN AVE STE 2550
MILWAUKEE WI 53202-4497

Good, Services, and Codes

(CANCELLED)
IC 035. US 100 101 102. G & S: talent services, namely screening and arranging for talent to appear in television commercials, particularly malt beverage commercials. FIRST USE: 20010700. FIRST USE IN COMMERCE: 20010700

International Codes:	35
U.S. Codes:	100,101,102

Type Code	Type
GS0351	talent services, namely screening and arranging for talent to appear in television commercials, particularly malt beverage commercials

Trademark Filing History

Description	Date	Proceeding Number
CANCELLED SEC. 8 (6-YR)	2009-05-02
CASE FILE IN TICRS	2007-11-05
REGISTERED-PRINCIPAL REGISTER	2002-07-30
ASSIGNED TO EXAMINER	2002-05-02	76740
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED	2002-05-02
STATEMENT OF USE PROCESSING COMPLETE	2002-04-30
PAPER RECEIVED	2002-04-15
USE AMENDMENT FILED	2002-04-11
NOA MAILED - SOU REQUIRED FROM APPLICANT	2002-01-15
PUBLISHED FOR OPPOSITION	2001-10-23
NOTICE OF PUBLICATION	2001-10-03
APPROVED FOR PUB - PRINCIPAL REGISTER	2001-08-30
ASSIGNED TO EXAMINER	2001-08-23	76740

Similar Marks

Mark Image Registration \| Serial	Company Trademark Application Date
THE LENS 87807845 5570511 Live/Registered	Yellow Glass Media Syndicate, Inc. 2018-02-22
THE LENS 87219251 not registered Dead/Abandoned	Clean Label Project Foundation 2016-10-28
THE LENS 76280471 2602781 Dead/Cancelled	Miller Brewing Company 2001-07-05
THE LENS 76275143 2602775 Dead/Cancelled	Miller Brewing Company 2001-06-22
THE LENS 73111136 1083942 Dead/Cancelled	Bartoszek; Stanley R. 1976-12-30

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