WHEN IT COUNTS

Atlantic Mutual Insurance Company

Application Filed: 1998-09-16

Trademark Application Details

Mark For: WHEN IT COUNTS® trademark registration is intended to cover the category of property and casualty insurance underwriting services. [all]

Status

2021-07-26 UTC

LIVE REGISTRATION Issued and Active

The trademark application has been registered with the Office.

Research	OneLook Acronym Finder
Serial Number	75554130
Registration Number	2371674
Mark Literal Elements	WHEN IT COUNTS
Mark Drawing Type	1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S)
Mark Type	SERVICE MARK
Standard Character Claim	No
Register	PRINCIPAL
Affidavit Text	SECT 8 (6-YR). SECTION 8(10-YR) 20100125.
Affidavit Text	1ST RENEWAL 20100125
Current Location	GENERIC WEB UPDATE 2010-01-25
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	036 - Primary Class (Insurance and financial) Insurance; financial affairs; monetary affairs; real estate affairs.
Filed Use	No
Current Use	Yes
Intent To Use	No
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Nancy Hahon
Law Office Assigned	M40
Employee Name	HUTTON JR, WILLIAM D

Timeline

1998-09-16	Application Filed
1999-03-01	Date of First Use
1999-03-01	Date of Use In Commerce
1999-07-06	Published
1999-07-06	Published for Opposition
1ST RENEWAL 20100125	Renewal Date
2000-07-25	Trademark Registered
2010-01-25	Location: GENERIC WEB UPDATE
2010-01-25	Status: Live/Registered
2010-01-25	Status: The registration has been renewed.
2010-07-25	Renewal Date
2018-07-08	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Atlantic Mutual Insurance Company
Address	7 GIRALDA FARMS MADISON, NEW JERSEY UNITED STATES 07940
Legal Entity Type	Corporation
Legal Entity State	NEW YORK

Documents

Registration Certificate	TIFF	2000-07-25
Paper Correspondence Incoming	MULTI	2005-11-22
Paper Correspondence Incoming	MULTI	2005-12-02
Notice Of Acceptance	XML	2005-12-21
File Jacket	JPEG	2006-02-09
Specimen	JPEG	2006-02-09
Unclassified	MULTI	2006-02-09
PR-Section 8 and 9	MULTI	2009-12-18
Specimen	JPEG	2009-12-18
Notice-Acceptance-Renewal	XML	2010-01-25

Attorney of Record

Nancy Hahon
ATLANTIC MUTUAL INSURANCE CO
7 GIRALDA FARMS
MADISON NJ 07940

Good, Services, and Codes

IC 036. US 100 101 102. G & S: Property and casualty insurance underwriting services. FIRST USE: 19990301. FIRST USE IN COMMERCE: 19990301

International Codes:	36
U.S. Codes:	100,101,102

Type Code	Type
GS0361	Property and casualty insurance underwriting services

Trademark Filing History

Description	Date	Proceeding Number
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)	2010-01-25	77315
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED	2010-01-25
CASE ASSIGNED TO POST REGISTRATION PARALEGAL	2010-01-21	77315
CASE ASSIGNED TO POST REGISTRATION PARALEGAL	2010-01-04	67826
TEAS SECTION 8 & 9 RECEIVED	2009-12-18
CASE FILE IN TICRS	2006-03-17
REGISTERED - SEC. 8 (6-YR) ACCEPTED	2005-12-21	60132
ASSIGNED TO PARALEGAL	2005-12-20	60132
REGISTERED - SEC. 8 (6-YR) FILED	2005-11-22
PAPER RECEIVED	2005-11-22
REGISTERED-PRINCIPAL REGISTER	2000-07-25
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED	2000-05-22
ASSIGNED TO EXAMINER	2000-05-16	76075
STATEMENT OF USE PROCESSING COMPLETE	2000-05-06
USE AMENDMENT FILED	2000-03-08
NOA MAILED - SOU REQUIRED FROM APPLICANT	1999-09-28
PUBLISHED FOR OPPOSITION	1999-07-06
NOTICE OF PUBLICATION	1999-06-04
APPROVED FOR PUB - PRINCIPAL REGISTER	1999-04-01
ASSIGNED TO EXAMINER	1999-03-29	76075

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