COLGATE TOTAL

Colgate-palmolive Company

Application Filed: 1994-07-12
Trademark Application Details
Trademark Logo COLGATE TOTAL

The mark consists of the word mark "COLGATE TOTAL" and the configuration of an oval arrow spectrum and brush stroke design with unique colors surrounding the word mark "TOTAL". The background is green, with repeating parallel lines on a bias; the trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow green border running along the bottom and right side of the panel; the trademark "TOTAL" is in gold, surround with an oval arrow spectrum design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with color red, at which point the arrow spectrum design appears a brush stroke design in dark green, white, and lighter green.

Mark For: COLGATE TOTAL™ trademark registration is intended to cover the categories of oral care products, namely toothpaste. [all]

>The mark consists of the word mark "COLGATE TOTAL" and the configuration of an oval arrow spectrum and brush stroke design with unique colors surrounding the word mark "TOTAL". The background is green, with repeating parallel lines on a bias; the trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow green border running along the bottom and right side of the panel; the trademark "TOTAL" is in gold, surround with an oval arrow spectrum design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with color red, at which point the arrow spectrum design appears a brush stroke design in dark green, white, and lighter green. The drawing is lined for colors golds, red, yellow, green and blue.

Status

2021-07-25 UTC
DEAD APPLICATION Refused Dismissed or Invalidated
This trademark application was refused, dismissed, or invalidated by the Office and this application is no longer active.


Research OneLook Acronym Finder
Serial Number74548544
Mark Literal ElementsCOLGATE TOTAL
Mark Drawing Type3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S)/NUMBER(S)
Mark TypeTRADEMARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationFILE REPOSITORY (FRANCONIA) 1999-03-29
Basis1(b)
Class StatusABANDONED
Primary International Class
  • 003 - Primary Class
  • (Cosmetics and cleaning preparations) Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameJOHN M. BERGIN
Law Office AssignedL60
Employee NameSMITH, JEFFREY

Timeline

1994-07-12Application Filed
1995-10-24Published
1995-10-24Published for Opposition
1998-07-17Abandon
1998-07-17Status: Abandoned because no Statement of Use or Extension Request timely filed after Notice of Allowance was issued. To view all docume
1998-07-17Status: Dead/Abandoned
1999-03-29Location: FILE REPOSITORY (FRANCONIA)
2018-07-08Transaction Date

Trademark Parties (Applicants & Owners)

Party: COLGATE-PALMOLIVE COMPANY
Address300 Park Avenue New York, NEW YORK UNITED STATES 10022
Legal Entity TypeCorporation
Legal Entity StateDELAWARE

Documents

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Design Search Codes

26.17.01Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
190718Tubes, containers (including toothpaste); Tooth paste tubes
261701Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)

Attorney of Record

JOHN M. BERGIN
Colgate-Palmolive Company
300 Park Avenue
New York, NY 10022

Good, Services, and Codes

(ABANDONED)
IC 003. US 052. G & S: oral care products, namely toothpaste

International Codes:3
U.S. Codes:052
Type CodeType
DM0000The mark consists of the word mark "COLGATE TOTAL" and the configuration of an oval arrow spectrum and brush stroke design with unique colors surrounding the word mark "TOTAL". The background is green, with repeating parallel lines on a bias; the trademark "COLGATE" is in white, superimposed upon a red panel, with a narrow green border running along the bottom and right side of the panel; the trademark "TOTAL" is in gold, surround with an oval arrow spectrum design, in a spectrum of colors beginning at the arrow head in the color red, and continuing to the end in the colors yellow, green, blue, and ending with color red, at which point the arrow spectrum design appears a brush stroke design in dark green, white, and lighter green.

Trademark Filing History

DescriptionDateProceeding Number
ABANDONMENT - NO USE STATEMENT FILED1999-03-27
EXTENSION 4 GRANTED1998-03-01
EXTENSION 4 FILED1998-01-13
EXTENSION 3 GRANTED1997-08-13
EXTENSION 3 FILED1997-07-16
EXTENSION 2 GRANTED1997-03-07
EXTENSION 2 FILED1997-01-09
EXTENSION 1 GRANTED1996-09-06
EXTENSION 1 FILED1996-06-17
NOA MAILED - SOU REQUIRED FROM APPLICANT1996-01-16
PUBLISHED FOR OPPOSITION1995-10-24
NOTICE OF PUBLICATION1995-09-22
APPROVED FOR PUB - PRINCIPAL REGISTER1995-08-01
NON-FINAL ACTION MAILED1994-11-21
ASSIGNED TO EXAMINER1994-11-1569780

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