TEAS Plus New Application

PTO- 1478

Approved for use through 09/30/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 09/30/2021. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 97009598

Filing Date: 09/02/2021

To the Commissioner for Trademarks:

MARK: BETTER (Standard Characters, see mark)
The literal element of the mark consists of BETTER. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, A Better Brand, Inc., a corporation of Delaware, having an address of
      950 4th Street, Unit 215
      Santa Monica, California 90403
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 030:  Bagels; Bread; Brownies; Buns; Cakes; Cookies; Crackers; Croutons; Doughnuts; Oatmeal; Pancakes; Pasta; Pastries; Pizza; Popcorn; Pretzels; Tortillas; Waffles; Bagel chips; Bread rolls; Cereal-based snack bars; Cereal-based snack foods; Frozen-yogurt-based snack foods; Grain-based snack foods; Granola-based snack bars; Ice-cream-based snack foods; Multigrain-based snack foods; Pretzel chips; Ready-to-eat cereals; Rice-based snack foods; Salad dressings
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).



The owner's/holder's proposed attorney information: John Paul Oleksiuk. Other appointed attorneys are Susan Piascik Christoff, Brian Focarino, Bobby A. Ghajar, Colette A. Ghazarian, Rebecca Givner-Forbes, Kelley B. Harrington, Shannan Higgins, Ariana G. Hiscott, Brendan J. Hughes, Judd D. Lauter, Lori Levine, Anne H. Peck, Marcus D. Peterson, Elisa Rosen, Dina Roumiantseva, Shane Rumbaugh, Jane van Benten, and Colleen Wellington-Caban. John Paul Oleksiuk of Cooley LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      1299 Pennsylvania Avenue, NW, Suite 700
      Washington, District of Columbia 20004-2400
      United States
      310-883-6400(phone)
      (202) 842-7899(fax)
      trademarks@cooley.com
The docket/reference number is 342808-20000.
John Paul Oleksiuk submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

John Paul Oleksiuk

PRIMARY EMAIL FOR CORRESPONDENCE: trademarks@cooley.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): eyu@cooley.com; jpo@cooley.com; cghazarian@cooley.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $250 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Aimee Yang/   Date: 09/02/2021
Signatory's Name: Aimee Yang
Signatory's Position: CEO
Signatory's Phone Number: 310-883-6400
Signature method: Sent to third party for signature
Payment Sale Number: 97009598
Payment Accounting Date: 09/02/2021

Serial Number: 97009598
Internet Transmission Date: Thu Sep 02 19:35:58 ET 2021
TEAS Stamp: USPTO/FTK-XX.XX.XX.XXX-20210902193558515
864-97009598-78192c3c2a33f41cb38270fd657
2ead27a60991584402daafec73af86361367-DA-
35582170-20210901205721473880