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Trademark FAQ

Is registration of my mark guaranteed?

No. The examining attorney will review the application and may issue refusals based on the Trademark Act of 1946, 15 U.S.C. §1051 et seq., or the Trademark Rules of Practice, 37 C.F.R. Part 2.
The most common reasons for refusing registration are because the mark is:

  • Likely to cause confusion with a mark in a registration or prior application;
  • Descriptive for the goods/services;
  • A geographic term;
  • A surname;
  • Ornamental as applied to the goods.

For a discussion of these and other possible refusals, see Chapter 1200 of the Trademark Manual of Examining Procedure (TMEP).
The examining attorney may also issue requirements concerning, for example:

  • The goods and services listed in the application;
  • The description of the mark;
  • The quality of the drawing;

The specimens

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