U.S. patent number 9,286,754 [Application Number 13/864,472] was granted by the patent office on 2016-03-15 for functional identifiers on wireless devices for gaming/wagering/lottery applications and methods of using same.
This patent grant is currently assigned to Cell Lotto, Inc.. The grantee listed for this patent is Carroll Alexis Spencer, II. Invention is credited to Carroll Alexis Spencer, II.
United States Patent |
9,286,754 |
Spencer, II |
March 15, 2016 |
Functional identifiers on wireless devices for
gaming/wagering/lottery applications and methods of using same
Abstract
A user interface provided for helping a consumer interact with a
company, its products or services, such as conducting a
business-related action and/or transaction, by interacting with a
functionally identified functional component(s) on a wireless
device. The functional component is functionally identified via the
company's mark, including logos, trademarks, brand, name, etc. In
addition, the invention provides for a method for gaming, wagering,
betting, gambling, and/or lottery play through a wireless device
interface by strategic placement of functional identifiers in or on
components of a wireless device and a method of using the
interface.
Inventors: |
Spencer, II; Carroll Alexis
(Wilmington, NC) |
Applicant: |
Name |
City |
State |
Country |
Type |
Spencer, II; Carroll Alexis |
Wilmington |
NC |
US |
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Assignee: |
Cell Lotto, Inc. (Wilmington,
NC)
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Family
ID: |
29779970 |
Appl.
No.: |
13/864,472 |
Filed: |
April 17, 2013 |
Prior Publication Data
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Document
Identifier |
Publication Date |
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US 20130231171 A1 |
Sep 5, 2013 |
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Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
Issue Date |
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10429313 |
May 5, 2003 |
8452242 |
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10186959 |
Jun 29, 2002 |
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Current U.S.
Class: |
1/1 |
Current CPC
Class: |
G06Q
30/02 (20130101); G07F 17/3209 (20130101); G07F
17/3241 (20130101); G07F 17/323 (20130101); H04L
67/04 (20130101); G07F 17/3288 (20130101); H04L
69/329 (20130101); G07F 17/329 (20130101); G07F
17/3255 (20130101); G07F 17/3223 (20130101) |
Current International
Class: |
G06F
17/00 (20060101); G07F 17/32 (20060101); G06Q
30/02 (20120101); H04L 29/08 (20060101) |
Field of
Search: |
;463/16-25
;455/414.1,414.2,414.3,566,575.1 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Laneau; Ronald
Attorney, Agent or Firm: Triangle Patents, PLLC
Parent Case Text
CROSS-REFERENCE TO RELATED APPLICATIONS
This application is a continuation of U.S. patent application Ser.
No. 10/429,313, filed on May 5, 2003, which is a
continuation-in-part of U.S. patent application Ser. No.
10/186,959, filed on Jun. 29, 2002, both of which are incorporated
herein by reference in their entirety.
Claims
The invention claimed is:
1. A user interface for a wireless gaming device comprising: a
multiplicity of identifiers associated with corresponding multiple
functions applied to at least one component of a wireless
interactive device; wherein the user interface permits a user to
interact with multiple remote service or product suppliers without
requiring additional user action; wherein the interaction occurs
upon an activation of the at least one component; wherein the
interaction permits a transaction including gaming, gambling,
wagering, lottery play, or a combination thereof; and wherein the
identifiers include a categorization, branding, symbolic
representation, or combination thereof of different types of
wagering.
2. The interface of claim 1, wherein the transaction further
comprises a purchase using information derived from an associated
product, service, or financial account.
3. The interface of claim 1, wherein the transaction further
comprises a promotional offering by the remote service or product
supplier.
4. The interface of claim 1, wherein the transaction further
comprises an advertisement by the remote service or product
supplier.
5. The interface of claim 1, wherein the at least one component
includes at least one physical button.
6. The interface of claim 5, wherein the at least one physical
button is removable from the device.
7. The interface of claim 1, wherein the at least one component
includes at least one button located on an electronic display.
8. The interface of claim 1, wherein the at least one component
includes an antenna, the antenna configured to permit a user to
initiate a transaction.
9. The interface of claim 1, wherein the user interface includes an
option to enter a personal identifier.
10. A method for making transactions for a remote service or
product using a user interface of a wireless gaming device
comprising the steps of: activating a component of a wireless
interactive device corresponding to one of a multiplicity of
identifiers on the user interface, wherein each of the identifiers
is associated with a remote service or product supplier and
including a categorization, branding, symbolic representation, or
combination thereof of different types of wagering; interacting
with at least one remote service or product supplier upon
activation without requiring additional user interaction;
transacting with the at least one remote service or product
supplier, the transaction being for the purpose of gaming,
gambling, wagering, lottery play, or a combination thereof.
11. The method of claim 10, wherein the step of transacting further
involves a purchase using information derived from an associated
product, service, or financial account.
12. The method of claim 10, wherein the step of transacting further
involves a promotional offering by the remote service or product
supplier.
13. The method of claim 10, wherein the step of transacting further
involves an advertisement by the remote service or product
supplier.
14. The method of claim 10, wherein the component includes a
physical button.
15. The method of claim 14, wherein the physical button is
removable from the device.
16. The method of claim 10, wherein the component includes a button
located on an electronic display.
17. The method of claim 10, wherein the component includes an
antenna, the antenna configured to permit initiation of a
transaction.
18. The method of claim 10, further including the step of entering
a personal identifier before an interaction occurs.
Description
BACKGROUND OF THE INVENTION
1. Field of the Invention
The present invention relates generally to marketing and sales
tools involving user interfaces and, more particularly, to
strategic placement of functional identifiers on wireless devices
for gaming, gambling, wagering, and/or lottery applications.
2. Description of the Prior Art
Brand strategy is the business of developing brands based on
thorough marketing knowledge and insight. It is a physical
expression of how a business direction and key messages will
communicate and establish value effectively across a broad range
using several mediums to enhance awareness, impact and equity of
the brand, in short increasing companies "goodwill" which is often
more valuable than the break-up value of the companies assets.
Marketing often takes advantage of the interface between a consumer
and an object to create intangible value in the form of branding
some business' product or service. Examples of such interfaces
include billboards, packaging, and electronic displays (TV screens
and computer monitors). Use of such interfaces creates commercial
goodwill helping businesses sell their products and/or
services.
Additionally, mobile phones are increasingly being used for
entertainment purposes. By way of example, a German-based company
Scaraboo provides information regarding its commercially available
gaming software for betting, lottery, and casino services, such
software being used for electronic gaming. Scaraboo also mentions
Siemens mobile as a collaborative entity for providing mobile
network operations that function with its software. Such software
is stated on the website to further include a mobile gaming
platform with open interfaces for the integration of wireless
gaming and gambling solutions based on Java.TM. programming that
provide for personalization, localization, and notification
channels.
Also, recent news articles report similar systems relating to
"M-gambling," or gambling activities that are performed using
cellular phones. In the Netherlands, Sweden, Germany, the United
Kingdom, and Austria, regular mobile phones can be used to buy
lottery tickets, bet on sporting events, or enter sweepstakes for
prizes. Many countries in Asia are purported to be beginning to
offer similar mobile phone-based services. This type of technology
permits these activities without requiring face-to-face
transactions between the phone user and another person for
completing the transaction. However, the technology is typically
based upon text messaging, and simply uses ordinary cellular phone
devices, which are not automatically programmed or connected to
particular sites that are of interest to the user, and do not
permit additional advertising and/or commercial activity as part of
the transaction.
Recently, in today's mobile information society, an unexploited and
increasingly ubiquitous consumer-object interface has arisen,
namely the use of wireless devices as an integral part of daily
living. Although such devices often advertise the manufacturer of
the device itself by including an identifying mark somewhere on the
device, generally such marks are not interactive or functional and
do not provide the end user with any true commercial function, in
our model the consumer may through the mark itself interact in some
way with the business, its product or services of his/her choice.
The mark is non-functional at present. Thus, there is a need and
opportunity for functional identifiers, or marks on wireless
devices that function to induce and/or permit a consumer to
interact with a business, its product or services, i.e., to
purchase, order, request information or conduct some other
business-related action and/or transaction using the user
interface, including, in particular, gaming/gambling activities.
The present invention recognizes and solves this developing
marketing need and opportunity to place more control and ease of
action and/or transaction in the hands of consumers. In a society
that is becoming increasingly more mobile, this solution provides
both parties with a tool, that increases efficiencies, and is very
effective.
SUMMARY OF THE INVENTION
The present invention is directed to a device and method for
gaming, gambling, wagering, and/or lottery applications through a
wireless device interface by strategic placement of functional
identifiers in or on the device, as well as to methods of using the
same.
The present invention is directed to functionally identifying
functional components of a wireless device with a mark or logo,
something immediately recognized by the consumer as the functional
key, this will be known from this point forward as the button(s).
One aspect of the invention is to provide identifiers such as logos
or trademarks on/beneath/around or near the surface of the
button(s) on a wireless device for the purpose of facilitating the
gaming, gambling, wagering, and/or lottery play by a user of the
device by a categorization and/or branding or symbolic
representation of different types of wagering that may occur using
said button(s).
Another component of the present invention is to allow that such
functional button(s) relate to the identifiers and function to
facilitate interaction of a user with an authorized wagering
business, its products or services in order to conduct a
business-related or user driven action and/or transaction relating
to wagering, e.g. a lottery wager.
These and other aspects of the present invention will become
apparent to those skilled in the field, or discipline after reading
of the following description of the preferred embodiment when
considered with the drawings.
BRIEF DESCRIPTION OF THE DRAWINGS
FIG. 1 is a front view of a cell phone according to one embodiment
of the present invention.
FIG. 2 is a side view of a cell phone according to one embodiment
of the present invention.
FIG. 3 is a front view of a personal digital assistant according to
one embodiment of the present invention.
FIG. 4 is a front view of a hybrid wireless device-personal digital
assistant according to one embodiment of the present invention.
DETAILED DESCRIPTION OF THE DRAWINGS
In the following description, like reference characters designate
like or corresponding parts throughout the several views. Also in
the following description, it is to be understood that such terms
as "forward," "rearward," "front," "back," "right," "left,"
"upwardly," "downwardly," and the like are words of convenience and
are not to be construed as limiting terms.
Referring now to the drawings in general, the illustrations are for
the purpose of describing a preferred embodiment of the invention
and are not intended to limit the invention thereto. FIGS. 1, 2, 3
and 4 illustrate preferred embodiments of the invention on wireless
devices referred to generally with the reference numeral 1.
Wireless devices are broad in device but for our purposes at
present include cell phones, personal digital assistants (PDAs),
hybrids of cell phones and personal digital assistants (PDAs).
FIGS. 1 and 2 illustrate the invention on a cell phone. FIG. 3
illustrates one embodiment of the present invention on a PDA. FIG.
4 illustrates the invention on a hybrid wireless device-PDA.
The present invention provides for strategic placement of
functional identifiers on wireless devices so they are directly
associated with a functional component, namely a function button or
button(s). Preferably, the functional identifiers are marks such as
brands, names, symbols, logos, trademarks or labels. Alternatively,
the functional identifiers may also include generic words such as
"buy", "sell", etc.
The functional components of the wireless device form part of the
user interface between the device and the user or consumer.
Referring now to all of the figures, in a preferred embodiment, a
functional identifier is associated with a functional component of
wireless device 1, in particular the identifier is placed directly
on the component or button. Referring to FIGS. 1 and 2, and FIG. 3
and FIG. 4, such components may further include an electronic
display 2, physical buttons 3, or other interactive components on
wireless devices, such as a virtual keyboard or virtual buttons
that are produced by projection and light detection means.
A functional identifier may be placed on, beneath, around or near
the surface of a physical function button. As seen in FIGS. 1 and
FIG. 4, in a preferred embodiment a functional identifier 5 may be
placed beneath one of the numbers on a key pad 10 located on a
wireless device 1. The placing of a functional identifier on a
functional component or around a functional component is termed
applying the functional identifier. A functional component to which
a functional identifier has been applied is considered a marked or
identified functional component. More than one functional component
may be marked or identified on a wireless device. A functional
identifier is applied to a physical function button on a wireless
device by a manner such as printing, painting, embossing,
adhesives, etc.
In the case of an electronic display 2 a functional identifier may
be applied by electronic display of an electronic or digital button
4. An electronic display may be a touch screen. The user of the
device interacts with the company whose mark is used as the
functional identifier on the wireless device by activating or
pressing the function button so marked; a business-related action
and/or transaction occurs by that activation of the button by the
user, e.g., a product is purchased, such as a beverage being
purchased on location using equipment or from a machine that is
programmed to communicate with the wireless device. In the present
invention, a preferred embodiment provides for the function button
to be associated with a wagering activity, such as the user placing
a purchase of a lottery ticket and/or participating in another
wagering activity that is associated with an authorized wagering
entity, e.g., a casino, betting, gaming, or lottery sales entity
located on a Native American reservation or in a state, country, or
other locality that permits such wagering activities to occur, in
particular in an electronic manner such as involving a computer,
computer server, and/or other electronic device. A user may touch
the electronically displayed functional identifier to achieve some
action and/or transactional end as with a physical function button,
which in the case of the present invention includes wireless gaming
activities, such as placing a wager electronically and wirelessly
using a mobile wireless communications device, including but not
limited to cellular phones, digital mobile wireless phones,
combination devices such as personal digital assistant
(PDA)-phones, portable computers with voice over IP or other
telephonic communication means, and combinations thereof.
In a preferred embodiment, the function of the component is
pre-programmed, programmable and may be predetermined by the
manufacturer and/or by software that is included with the device
having the functional identifier and/or functional component or
button included thereon. Such a component may be considered
dedicated to the services, products, functions associated with mark
with which it is identified; in the present invention, more
particularly, mobile gaming software may be included therewith for
providing software running on the device that permits the user to
seamlessly interact with gaming sites and/or facilities that permit
gaming and/or wagering access electronically and/or via mobile
phone, telecommunications, and/or Internet-based or network-based
telephony/telephonic communications. One such software that may be
used is provided commercially by a German-based company, Scaraboo,
which provides information regarding its commercially available
gaming software for betting, lottery, and casino services. Scaraboo
also mentions Siemens mobile as a collaborative entity for
providing mobile network operations that function with its
software. Such software is stated on the website to further include
a mobile gaming platform with open interfaces for the integration
of wireless gaming and gambling solutions based on Java.TM.
programming that provide for personalization, localization, and
notification channels. The present invention includes software
having features similar to those mentioned on the website
hereinabove referenced, but is not limited to any particular
software embodiment, so long as the software provides for the
activation of the functional components as set forth herein. By way
of example, alternatively, a user or consumer programs a functional
component to a functional identifier for use in wireless gaming
and/or gambling automatically via the connection provided with the
programmed functional identifier and functional component on the
wireless communication device for interacting with a
gaming/gambling site, which may be an actual physical site and/or a
virtual site that is provided on the Internet as a website, which
is hosted by a server in a location where said gaming is
permitted.
In a preferred embodiment, functional identifiers and their related
or corresponding functional components may be located anywhere on a
wireless device; the functional identifiers may be juxtapositioned
physical buttons. Also, there may be at least one, but preferably a
multiplicity of functional identifiers and related or corresponding
functional components, i.e., individual physical buttons.
Additionally or alternatively, each button may have more than one
functional identifier associated therewith or corresponding
thereto. Preferably, each button has between about one (1) to about
three (3) functional identifiers. In the case of a multiplicity of
functional identifiers per button, each of the different functional
identifiers and its corresponding function is activated in a unique
manner for that button, e.g., a first functional identifier and its
associated function are accessed by activating the button with a
single press or selection; a second functional identifier and its
associated function are accessed by activating the button with a
press or selection of an additional button, for example a shift
button; a third functional identifier and its associated function
are accessed by activating the button with a press or selection of
a different additional button or at least two buttons prior to a
press or selection of the main button having the functional
identifier.
In FIGS. 1, 2, 3 and 4, the functional identifier's position
relative to the function component or button is represented by the
arrows from component 8 indicating empty spaces or zones on a
wireless device 1 that are proximal to buttons but not directly on
the components or buttons themselves. In a preferred embodiment, as
seen in FIG. 2 and FIG. 4, a functional identifier 6 is placed on a
functional component located on a side of the wireless device
1.
Functional components include components like numeric buttons
normally found on a wireless device or components added to a
wireless device for more function options for consumers. Also, the
functional components may have various shapes and sizes, so long as
they are sized and configured for use by the user of the device. A
functional identifier may also be placed on a component for which a
function button is not normally associated. By way of example, not
limitation, as seen in FIGS. 1 and 2 and FIG. 4, a functional
identifier is placed on an antenna 7 attached to wireless device
1.
A user or consumer interacts with a wireless device for some
interactive purpose. In a preferred embodiment, functional
components may serve numerous functions including dialing,
connecting, starting or transacting. These functions serve to
implement the consumer or user's interactive purpose, i.e., to make
a business-related action and/or transaction without requiring
additional user action. In a preferred embodiment, a consumer or
user activates, selects or presses a marked functional component on
a wireless device, such as a physical function button, and the
device interacts with the company represented by that identifier,
e.g., by making a business action and/or transaction or purchase
using a credit card or by dialing a phone number to connect a
consumer or user to a predetermined destination such as a
business's information, help, service or product center, or
professional services group tracking previously ordered product
without requiring additional user action. Note that the user may
provide additional information, such as a unique user identifier or
authorization or confirmation of the action and/or transaction, at
a subsequent level in the interaction with the company, its
products and/or services, although establishing the initial
interaction with the company does not require additional user
action. In particular, the present invention includes transactions
that have gaming, gambling, wagering, and/or lottery play
applications, wherein the company may include but is not limited to
a company that provides for gaming, gambling, wagering, and/or
lottery play, such as a casino.
In another preferred embodiment, interaction with a functional
component permits a consumer or user to facilitate actions and/or
transactions, including those having an education component. These
actions and/or transactions may include the purchasing, depositing,
transferring and charging to or from one or another institution(s),
or other financial transactions or actions, including education and
information-based actions that are related to the particular
transaction at hand, which in the case of the present invention,
including gaming, gambling, betting, wagering, purchasing lottery
ticket(s), and the like, and combinations thereof. Such actions
and/or transactions may include automatic deduction of funds from a
user's account, which may be an account connected to the
gaming/wagering entity, such as a house account for gambling and
betting activities with a casino, or from a traditional financial
institution, such as the user's bank account, wherein the
gaming/wagering fees can be automatically deducted from the account
at the user's instruction via at least one preprogrammed functional
component that is associated with a particular functional
identifier. Other related actions and/or transactions may also
include the use of credit cards, debit cards, and/or smart cards
for the placing of a bet, paying a gaming/gambling fee, etc. In any
of these cases, appropriate security is preferably provided via the
user's preprogrammed functional components and/or via biometric or
code-based security provided in connection with the device and the
functional identifiers and their associated, corresponding
functional components.
In one preferred embodiment, the mark of a credit card company may
be placed on/beneath/around or near the component or button(s) and
when the consumer executes the component or button the account of
the consumer will be debited for the transaction, which may be
gaming/gambling/lottery-related. In another preferred embodiment, a
casino's logo may be placed on/beneath/around or near the component
or button(s) and the consumer/user places a wager or can begin to
play a game by pressing the component or button(s) identified by a
mark of the casino. Also, to enter various games offered by the
casino or other wagering/gaming entity, the user may be then
required to press an additional component/button in order to play
or bid on a variety of predetermined games or wagering activities,
or play various lottery-related games. In another preferred
embodiment, a consumer's financial institution has its logo placed
on/beneath/around or near a button(s) and the consumer may interact
with his or her account by pressing or selecting the component or
button(s). In another preferred embodiment, a branded button is
used as an aid to facilitate discounting and other promotional and
advertising facilities.
In another embodiment, the user's interaction with a company, and
its products or services via a functional component on a wireless
device may also connect a consumer or user to a website on the
Internet, from here the consumer can download a menu, from here the
client could choose the direction to take, such as purchasing,
checking account status and new deals or specials. The website may
be an Internet service, chat service, on-line store, or may be a
hosted ASP site, or any pre-determined Internet destination
including B2B, and B2C. Also, activation of the function component
or button may launch another service, like messaging services, such
as AOL Instant Messenger provided by America On-Line, which are not
website-dependent. As set forth in the foregoing, in a preferred
embodiment the invention includes the option of the user
preprogramming the destinations of their choice. In the case of
gaming/wagering, the gaming/wagering entity may provide messages to
the user via the mobile, wireless device to notify the user of
particular matters relating to activities that the user has
previously engaged in with the entity, such as updates on a
lottery, e.g., the total amount of the prize being updated, the
results of a lottery on a predetermined basis, such as the daily
winner or winning number(s). These messages may be sent to the user
via text or voice message, or the user can automatically receive
updates by pressing the preprogrammed functional
identifier/functional component, which automatically connects the
user to the information/entity using the mobile device. Also,
automatic update services may be accompanied by advertisements,
which provide an additional revenue generation source relating to
the transaction and/or activities performed by the user, based upon
a fee being paid for advertisements to be sent in a targeted manner
to the user based upon the user's history with a gaming/gambling
entity such as lottery playing activity.
In another embodiment, interaction with a functional component
starts a device such as a computer, a car, a radio, a television,
or any electronic or mechanical device and could also include the
retrieval of data such as lights on, and TV's off, even so far as
being able to indicate or trigger an electronic-based security
system of one's domicile.
A key aspect of this invention is any use of a marked functional
identifier to component relationship that reinforces brand
consciousness or awareness in the consumer or user. The combination
of the mark and the functional component facilitates business
actions and/or transactions by reducing the time for the user to
implement an action and/or transaction. Transactions and/or actions
are made more efficient, due to the fact that the consumer can
quickly and easily scan a wireless device and immediately identify
the mark associated with the action and/or transaction the consumer
needs to implement. In addition, the marks on the wireless device
serve a marketing function, namely branding, independent of their
relationship with the functional component.
Another preferred embodiment is the method of marketing a business
and/or reinforcing brand awareness through a wireless device
interface including the step of applying functional identifiers to
a functional component of a wireless device. Such application may
be made strategically, as to attract the consumer to interact with
the functional component. Strategic placement means placement of a
mark in such a manner as to attract a user or consumer to use the
component that has the mark.
Certain modifications and improvements will occur to those skilled
in the art upon a reading of the foregoing description. By way of
example, new components or extensions may be added to a wireless
device that may be labeled with a functional identifier. Also, the
present invention may be applied to cordless communication devices,
such as traditional telephones operating with a cordless handset
but a corded base or receiver station.
All modifications and improvements have been deleted herein for the
sake of conciseness and readability but are properly within the
scope of the following claims.
* * * * *