U.S. patent number 8,396,735 [Application Number 12/768,664] was granted by the patent office on 2013-03-12 for method and system to connect consumers to information.
This patent grant is currently assigned to UTBK, LLC. The grantee listed for this patent is Randall B. Lauffer. Invention is credited to Randall B. Lauffer.
United States Patent |
8,396,735 |
Lauffer |
March 12, 2013 |
Method and system to connect consumers to information
Abstract
This invention provides for a method of (or apparatus for)
facilitating the delivery of advice to consumers using a server
unit which can store and display the names and characteristics of
experts and then rapidly assist in connecting the expert and
consumer for real-time communication. The server can also have the
ability to receive keywords from the consumer, match those keywords
to one or more experts, and tell the consumer how to contact an
expert.
Inventors: |
Lauffer; Randall B. (Brookline,
MA) |
Applicant: |
Name |
City |
State |
Country |
Type |
Lauffer; Randall B. |
Brookline |
MA |
US |
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Assignee: |
UTBK, LLC (Dover, DE)
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Family
ID: |
26823689 |
Appl.
No.: |
12/768,664 |
Filed: |
April 27, 2010 |
Prior Publication Data
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Document
Identifier |
Publication Date |
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US 20100208028 A1 |
Aug 19, 2010 |
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Related U.S. Patent Documents
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Application
Number |
Filing Date |
Patent Number |
Issue Date |
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11772525 |
Jul 2, 2007 |
7729938 |
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10951502 |
Sep 27, 2004 |
7249045 |
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10107743 |
Mar 26, 2002 |
6801899 |
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09488130 |
Jan 20, 2000 |
6223165 |
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60125557 |
Mar 22, 1999 |
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Current U.S.
Class: |
705/7.14;
379/265.12 |
Current CPC
Class: |
H01L
29/4908 (20130101); G06Q 10/0639 (20130101); G06Q
99/00 (20130101); G16H 40/67 (20180101); G06Q
30/0241 (20130101); G06Q 30/06 (20130101); H01L
29/66757 (20130101); H01L 29/78675 (20130101); G06Q
30/02 (20130101); G06Q 20/102 (20130101); H04W
4/021 (20130101); G06Q 30/0601 (20130101); H04W
4/029 (20180201); G06Q 10/06311 (20130101); G06Q
10/06398 (20130101); H04M 3/5191 (20130101); G06Q
10/0631 (20130101); G06Q 10/063112 (20130101); G06Q
30/0613 (20130101); G06Q 30/0206 (20130101) |
Current International
Class: |
G06Q
10/00 (20120101) |
Field of
Search: |
;705/7.14
;379/265.12 |
References Cited
[Referenced By]
U.S. Patent Documents
Foreign Patent Documents
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699785 |
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May 1995 |
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AU |
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2329046 |
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Mar 1999 |
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GB |
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09233441 |
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Sep 1997 |
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JP |
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09319812 |
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Dec 1997 |
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JP |
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9804061 |
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Jan 1998 |
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WO |
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9847295 |
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Oct 1998 |
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WO |
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0057326 |
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Sep 2000 |
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WO |
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0127825 |
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Apr 2001 |
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WO |
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0128141 |
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Apr 2001 |
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WO |
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Primary Examiner: Meinecke Diaz; Susanna M
Attorney, Agent or Firm: Greenberg Traurig, LLP
Parent Case Text
CROSS REFERENCE TO RELATED APPLICATIONS
The present application is a continuation application of U.S.
patent application Ser. No. 11/772,525, filed Jul. 2, 2007, now
U.S. Pat. No.7,729,938 which is a continuation application of U.S.
patent application Ser. No. 10/951,502, filed Sep. 27, 2004 and now
U.S. Pat. No. 7,249,045, which is a continuation application of
U.S. patent application Ser. No. 10/107,743, filed Mar. 26, 2002
and now U.S. Pat. No. 6,801,899, which is a continuation of U.S.
patent application Ser. No. 09/488,130, filed Jan. 20, 2000 and now
U.S. Pat.No. 6,223,165, which claims the benefit of Provisional
U.S. Patent Application Ser. No. 60/125,557, filed Mar. 22, 1999,
the disclosures of which are incorporated herein by reference.
Claims
The invention claimed is:
1. A non-transitory machine-readable medium having stored thereon a
set of instructions, which when executed on a computing device
causes the device to perform a method, the method comprising:
providing to a user a visual display advertisement on a media
channel on behalf of an advisor, wherein the visual display
advertisement includes at least a user selectable reference to
establish a real-time communication connection with the advisor, an
indication of whether the advisor is currently available to
communicate via real time communication at a time when the user is
viewing the visual display advertisement, and a display of an item
associated with the advisor selected from a group consisting of a
compensation rate for the advisor and a quality score for the
advisor, wherein the visual display advertisement advertises the
advisor to the user at least partially based on an order relative
to other advisors, the order at least partially based on one or
both of the compensation rate and the quality score; while the
advisor is currently available, receiving a user selection of the
user selectable reference corresponding to the advisor, and a
central controller using the user selection of the user selectable
reference to establish a real-time communication connection between
the advisor and the user prior to the user submitting a question
for the advisor including the central controller using the user
selection to establish a real-time communication connection with
the advisor and with the user prior to the user submitting a
question for the advisor, wherein the establishing the real-time
communication connection comprises the central controller
originating a first communication connection to the advisor and a
second communication connection to the user; and charging an amount
for the real-time communication connection established between the
advisor and the user based at least in part on the compensation
rate.
2. The medium of claim 1, wherein the first communication
connection comprises a first telephonic connection, and the second
communication connection comprises a second telephonic
connection.
3. The medium of claim 1, wherein the media channel includes at
least a portion of Internet.
4. The medium of claim 1, wherein the user selectable reference
includes a hyper-link to be selected by the user.
5. The medium of claim 1, wherein the method further comprises:
providing visual display advertisements on a media channel on
behalf of multiple advertisers, the visual display advertisements
to include at least a reference to a telephonic connection with the
respective advertisers; and charging an amount each time a
telephonic connection is established between a respective
advertiser and a customer.
6. The medium of claim 1, wherein the visual display advertisement
is provided in response to a search submitted by the user.
7. The medium of claim 6, wherein the visual display advertisement
is provided in response to a search submitted by the user for a
geographic location.
8. The medium of claim 6, wherein the visual display advertisement
is provided in response to a search submitted by the user for a
subject matter.
9. The medium of claim 6, wherein the visual display advertisement
is provided in response to a keyword search submitted by the
user.
10. The medium of claim 1, wherein the method further comprises:
charging an amount for each telephonic connection established
between the advisor and the user based on the visual display
advertisement.
11. The medium of claim 1, wherein the charging of the amount
comprises deducting the amount from an amount received from the
user.
12. The medium of claim 1, wherein the charging of the amount
comprises charging the user.
13. The medium of claim 1, wherein the amount charged is according
to a price specified by the advisor.
14. The medium of claim 1, wherein the real-time communication
connection includes a telephonic connection established between the
advisor and the user according to the visual display advertisement
and the telephonic connection is provided by Internet
telephony.
15. The medium of claim 1, wherein the real-time communication
connection includes a telephonic connection established between the
advisor and the user according to the visual display advertisement
and the telephonic connection includes video.
16. An apparatus, comprising: a server unit to provide a visual
display advertisement to a user on a media channel, the visual
display advertisement advertising availability of an advisor to
provide advice, wherein the visual display advertisement includes
at least a user selectable reference to establish a real-time
communication connection with the advisor, an indication of whether
the advisor is currently available to communicate via real time
communication at a time when the user is viewing the visual display
advertisement, wherein the visual display advertisement advertises
the advisor to the user at least partially based on an order
relative to other advisors, the order at least partially based on
one or both of a compensation rate and a quality score; and a
central controller coupled with the server unit to receive a user
selection of the user selectable reference corresponding to the
advisor while the advisor is currently available, and to, prior to
the user submitting a question for the advisor, establish a
real-time communication connection with the advisor and with the
user using the selection from the user prior to the user submitting
a question for the advisor, wherein the establishing the real-time
communication connection comprises the central controller
originating a first communication connection to the advisor and a
second communication connection to the user; wherein an amount is
charged for the real-time communication connection established
between the advisor and the user, by one or both of the server unit
and the central controller, based at least in part on the
compensation rate.
17. The apparatus of claim 16, wherein the real-time communication
connection includes a telephonic connection established between the
advisor and the user according to the visual display advertisement
and the telephonic connection is provided by Internet
telephony.
18. The apparatus of claim 17, wherein the telephonic connection
includes video.
19. A method, comprising: providing to a user a visual display
advertisement on a media channel, the visual display advertisement
advertising availability of an advisor to provide advice, wherein
the visual display advertisement includes at least a user
selectable reference to establish a real-time communication
connection with the advisor, an indication of whether the advisor
is currently available to communicate via real time communication
at a time when the user is viewing the visual display
advertisement, wherein the visual display advertisement advertises
the advisor to the user at least partially based on an order
relative to other advisors, the order at least partially based on
one or both of a compensation rate and a quality score; while the
advisor is currently available, receiving a user selection of the
user selectable reference corresponding to the advisor, and a
central controller using the user selection of the user selectable
reference to establish a real-time communication connection between
the advisor and the user prior to the user submitting a question
for the advisor including the central controller establishing a
real-time communication connection with the advisor and with the
user prior to the user submitting a question for the advisor,
wherein the establishing the real-time communication connection
comprises the central controller originating a first communication
connection to the advisor and a second communication connection to
the user; and charging an amount for the real-time communication
connection established between the advisor and the user based at
least in part on the compensation rate.
20. The method of claim 19, wherein the real-time communication
connection includes a telephonic connection established between the
advisor and the user according to the visual display advertisement
and the telephonic connection is provided by Internet telephony.
Description
FIELD OF THE INVENTION
The present invention relates to techniques for delivering
information electronically, more particularly, for delivering
advice to consumers from a diverse set of experts. Still more
particularly, the present invention relates to systems and methods
for matching consumers questions with experts, displaying available
experts for consumer viewing and selection, providing for
compensation from consumers to experts, and providing for the
connection between consumer and experts.
DEFINITIONS
Advice: Any needs of the consumer which can be provided for by an
expert, including but not limited to conversation, entertainment,
sounds or pictures of any kind, text, video, audio. This advice is
not limited to that provided by agents regarding company products;
it can include medical, legal, educational, travel, entertainment,
religious, and other forms of advice. In addition, herein "advice"
is meant broadly to include any type of information, comfort, or
communication a consumer desires.
Consumers: Individuals, companies, organizations, governments, or
devices which have one or more questions or needs for advice.
Experts: Individuals, companies, organizations, governments, or
devices which are able to provide advice to consumers, provided
that experts' initial means to contact consumers is via the server
in the Advice Router. Experts' compensation, which may be zero, can
come from either consumers directly or from the Advice Router.
Collectively, experts represent a broader range of knowledge and
experience than do agents which work for a single company. Much as
the word "advice" is used broadly, "expert" is meant
broadly-since-many types of information can be given by human
beings.
Agents: Individuals, companies, organizations, governments, or
devices who, as part of their relationship/employment at that
institution, answers questions when connected to his institution's
telephone or server, provided that the agent is paid by the
institution for that function. The advice provided for by agents is
generally restricted to that regarding products offered by their
respective company.
Server: any device, network or software which connects consumers
and experts.
Query: an action initiated by a consumer which includes keywords or
other means to summarize their question or need for advice.
Expert characteristics: used for matching with consumers queries.
Including, but not limited to one or more of the following: a code
name which does not include his real name; keywords of expertise;
number of years experience in each area of expertise; degrees
earned; number of years of school after completion of high school
or college; companies worked for or schools/training programs
attended in the past or present; age; language; neighborhood, city,
state, and/or country of residence; quality score as judged by
previous consumer interactions; compensation rate for consumer
advice; and whether the expert is available at the actual moment of
consumers query or within 1, 2, 5, 10, 15, 30, 60 minutes.
Matching: a process for scoring and putting in an order of
relevance a list or selected list of experts who are likely to be
able to answer a consumer's query. Can involve any method of
assignment of numbers to the number of keyword matches or matches
between ranges of characteristics desired by the consumer with the
actual expert characteristics.
Logged in, or on-line: detectable means of communication between
server and expert, including but not limited to telephone, Internet
telephony, email, audio, and/or video.
Means to contact: any method, information, or technology used to
bring together the consumer with one or more experts, including but
not limited to telephone, Internet telephony, email, audio, and/or
video. Means to contact includes telephone numbers (including
toll-free and pay-per-call numbers), email addresses, Internet web
pages or sites, video-conferencing details. More preferably, the
means of contact includes telephone, Internet telephony, audio,
and/or video, and even more preferably Internet telephony, audio
and/or video, and even more preferably video. The technology to be
used for any of the above includes TVs, TVs with set-top web
browsers, PCs, telephones, and satellite connections.
Time-to-connect: the period of time between the transmission of the
means of contact and the actual connection between expert and
consumer. In the case where the consumer selects an expert, the
time-to-connect is the period of time beginning when at the
consumer's last action (e.g., clicking on the symbol for an expert
or his telephone number) and ending when the actual connection is
made. In the case where the server makes both connections, the
time-to-connect is the period of time beginning when the server
indicates to the consumer that it is beginning to contact the
expert and ending when the actual connection is made.
BRIEF DESCRIPTION OF THE FIGURES
FIG. 1.a shows the most common arrangement today of the advice
business, known as Centralized Advice Sources, where there are a
large number of consumers and few agents to help them at each
company; this has the general shape of a funnel with too many
questions going to too few agents.
FIG. 1.b shows a fundamentally new advice technology structure,
Diverse Advice Sources, wherein the actual companies selling
products are not involved or only peripherally involved. Diverse
Advice Sources more evenly equalizes the number of questions in the
world at a given point in time with the number of experts who are
likely to be able to answer their questions. This technology is in
an hourglass shape where a large number of experts is available
rather than the small number of agents at each company. In the
middle is a new form of information company, the Advice Router,
which rapidly facilitates the matching of and connection between
consumers and experts.
BACKGROUND
Problems with Customer Service and General Advice
As more technology (videorecorders, personal computers, Internet,
TV web boxes, cell phones, etc.) enters peoples' lives, there is
greater and greater demand for help in choosing devices and
solutions and in setting them up and correcting problems. Even more
generally, there is greater need for assistance in daily life,
whether it is for medical, legal, family, or entertainment
reasons.
At the same time that more information is required to conduct our
lives, available effective sources of that information have not
grown sufficiency in number or efficiency.
Companies selling products often have web pages or telephone
support lines, but these are either too restricted in information,
or the consumer must wait for long periods for live help.
To help with the routing of calls to available agents in a company,
Cave (WO9813765) has devised a real-time system wherein a queuing
manager routes calls to an agent who is free at the time. The
system still involves automated answering systems which many
consumers find frustrating, and it requires the hiring of not only
agents but the queuing manager.
In the future, streaming audio and video capabilities on the web
will make it possible for company agents to speak directly to
consumers. However, this will be very costly to operate and the
consumer will probably have to wait for long times to speak to one
of the agents.
For general advice, the Internet is far too inefficient for many
uses. Search engines return many hits, requiring the consumer to
try many web sites and hope that the answer is available.
1-900 phone numbers (pay-per-call) are limited in scope and
consumers hesitate to use them due to high per-minute rates, lack
of trust in the billing, and generally perceived notions that the
900 numbers are for less-than-serious concerns such as astrology or
sex chat. In addition, 900 services are small and narrowly focused,
without the benefits of the Diverse Advice Sources arrangement, and
they did not include matching and/or display technologies.
As shown in FIG. 1.a, the fundamental problem with current advice
technologies is that there are a large number of consumers and few
agents to help them at each company; this is known as Centralized
Advice Sources, and the has the general shape of a funnel with too
many questions going to too few agents. This leads to high cost (to
pay agents and purchase systems), slow response time (long hold
times on telephone), and lack of personal service (live agents). In
addition, the agents often can only answer a limited range of
questions regarding the companies products. Thus, the participation
and control of the consumer advice function by each company is
fundamentally hurting the company by frustrating consumers and by
requiring it to staff, manage, and pay for a vast and complex
undertaking which is, outside of its main expertise (making
widgets, providing a narrow service, etc.).
Previous solutions have not adequately filled the need,
particularly for immediate advice or connection between appropriate
people.
The American Information Exchange (AMIX) was a central exchange
that attempted to mediate between buyers and sellers of
information. But the complexity and lack of immediacy, among other
problems, limited its ability to efficiently solve the buyer's
problem.
Walker (U.S. Pat. No. 5,862,223) envisioned a similarly complex
exchange, often involving several lengthy steps where a user
request is submitted; a search of experts, even beyond its members,
is undertaken; a portion of the user request (question) is
transmitted to the computer-selected expert, etc. until the request
if fulfilled. Walker (col 8, line 49; col 24, line 67) allows the
user himself to select the expert from a general list, but there is
no provision for seeing which expert is available at that instant
to talk, and there is no provision to make the process of
connecting the expert and user quickly, say within 1 min or 10
seconds. In addition the user must submit a portion of his question
(end user request).
In the complex process described by Walker, the expert and user can
communicate in real-time (col 9, line 1; col 26, line 49), but only
after the process of submitting the end user request to the
expert.
In another embodiment of Walker (col 28, line 66), the end user
calls the central controller and eventually is put in touch with an
expert for a real-time connection. No allowance is made for the
central controller to make two separate calls (thus connecting the
expert and user) after the user selects the expert.
In addition, there are no constraints in Walker on how fast the
time-to-connect process needs to be to be useful. Timely
information is more highly valued than delayed information.
Moreover, the detailed lists of experts and their characteristics
(resumes, etc.) that are displayed in Walker (col 25, line 35) are
not suitable for a system that fills the need for rapid selection
and connection between parties; as the number of experts grows,
there will be simply too many pages of text to scroll through.
There is needed a new display system where users can rapidly survey
the available experts via information-rich graphics.
Walker does not take into account the use of experts as a workforce
for customer support. No mention is made of product or service
companies issuing certification for experts, and, in turn, those
certifications listed or displayed explicitly by the central
controller/server.
DESCRIPTION
In one embodiment, this invention provides for a fundamentally new
advice technology structure, Diverse Advice Sources, wherein the
actual companies selling products are not involved or only
peripherally involved. Diverse Advice Sources more evenly equalizes
the number of questions in the world at a given point in time with
the number of experts who are likely to be able to answer their
questions. As shown in FIG. 1.b this technology is in an hourglass
shape where a large number of experts is available rather than the
small number of agents at each company. In the middle is a new form
of information company, the Advice Router, which rapidly
facilitates the matching of and connection between consumers and
experts.
The sheer number of experts available in Diverse Advice Sources
solves the arithmatic (funnel) problem of Centralized Advice
Sources, leading to the two most important benefits: fast response
and the routine availability of live experts. In addition the
diversity of sources raises the likelihood that the consumer will
get more holistic advice, not limited to the tools available from
any one company.
In another embodiment, this invention provides for a method of (or
apparatus for) facilitating the delivery of advice to consumers,
comprising:
providing a server unit with the ability to store the names or
identification of two or more experts, said experts coded by one or
more expert characteristics, said server having the ability to
detect which experts are online;
said server having the ability to display at least one of said
expert characteristics with information-rich graphics or
symbols;
said server having the ability to respond to a consumer's selection
of expert by either sending the consumer a means to contact expert
or by connecting the consumer and expert for real-time
communication;
wherein the time-to-connect between consumer and expert is 30
minutes or less.
In another embodiment, this invention provides for a method of (or
apparatus for) facilitating the delivery of advice to consumers,
comprising:
providing a server unit with the ability to store the names or
identification of two or more experts, said experts coded by one or
more expert characteristics, said server having the ability to
detect which experts are online;
said server unit having the ability to receive one or more keywords
from a consumer;
said server unit having the ability to match those keywords to one
or more experts and send the consumer a means to contact;
wherein the time-to-connect between consumer and expert is 30
minutes or less.
Certification
In the transition from central to diverse advice sources, companies
will find that it is economical to broaden its customer support
workforce to non-employees. While these non-employees may not have
as detailed or as frequent training, they can answer many of the
questions consumers have. Thus a company can offer simple tests
and, optionally, transmit the results of those tests to the server,
which maintains an up-to-date status of each expert. Alternatively,
the company can simply give the certification to the expert who
transmits the results to the server.
Certification tests can take many forms, including but not limited
to web-based questionnaires, phone, Internet, or face-to-face
interviews, live video connections, etc. Optionally, a company can
use authentication procedures (fingerprint, voiceprint, "cookies"
the expert's computer, passwords, etc.) to ensure the expert's
identity. Optionally, the test and results can be cryptographically
transmitted between the company and expert; or between the company
and server.
Certification can also come from organizations or schools or
governments.
Matching
In another embodiment, this invention provides for a matching
system or relevance scoring method which finds the best expert to
answer a consumer's question. This can involve any method of
assignment of numbers to the number of keyword matches or matches
between ranges of characteristics desired by the consumer with the
actual expert characteristics. This technology is well known for
search engines like Yahoo! for finding matches between a consumer's
keywords and web pages as well as eBay for finding matches for
merchandise.
However, a system and method does not currently exist that allows
one to match a wide array of features, including, but not limited
to, two or more of the following expert characteristics: a code
name which does not include his real name; keywords of expertise;
number of years experience in each area of expertise; degrees
earned; number of years of school after completion of high school
or college; companies worked for or schools/training programs
attended in the past or present; age; language; neighborhood, city,
state, and/or country of residence; quality score as judged by
previous consumer interactions; compensation rate for consumer
advice; and whether the expert is available at the actual moment of
consumers query or within 1, 2, 5, 10, 15, 30, 60 minutes.
It is preferred that the number of categories in the list of expert
characteristics used for matching be at least four, such as code
name, keywords, compensation rate, and time availability. More
preferably, the number of categories should be at least six. Even
more preferably, the number of categories should be at least eight.
Most preferred, the number of categories should be at least
ten.
In another embodiment, this invention provides for a system for and
method of displaying selected experts to the consumer. This
includes, at a minimum, conveying, through means that include but
are not limited to telephone, Internet telephony, email, audio,
and/or video, a way for the consumer to contact the expert (the
means of contact). It is more preferred for that conveyance to be
performed by Internet telephony, email, audio, and/or video. It is
most preferred for that conveyance to be performed by audio, and/or
video.
The number of experts presented to the consumer can be at least
one. It is more preferred that the number of experts presented to
the consumer is at least two. It is even more preferred that the
number of experts presented to the consumer is at least five. It is
even more preferred that the number of experts presented to the
consumer is at least ten. It is even more preferred that the number
of experts presented to the consumer is at least 20. It is most
preferred that the number of experts presented to the consumer is
over 100.
In another embodiment, this invention provides for a system for and
method of protecting the privacy and identity of both the expert
and the consumer. If the expert prefers, his actual name, address
and other information will be withheld from the consumer. Also,
individual entries in the expert characteristics list can be
shielded from view by the consumer. The consumer likewise can be
protected. While privacy has been provided for in
commercial/advertising technologies (see Goldhaber, U.S. Pat. No.
5,855,008), the shielding but still utilizing detailed expert
characteristic lists has not been provided for.
Display
In addition to the mere conveyance of the means of contact, it is
more preferred for the consumer to be presented with a visual
display of available experts. Systems and methods have been used by
Yahoo! and others for displaying game-playing individuals, with
information related to availability for a game now, skill level,
and code name. No such system or method exists for displaying
expert characteristics.
Display methods include but are not limited to information-rich
graphics such as objects with varying color or density, bar graphs,
line graphs, 3-D graphs, icons, pictures, photographs, video. All
of the above can include animation or motion to attract attention.
Words and numbers can be added on or near any of the above to give
further expert characteristics. Any of the above can be addressable
by mouse/cursor location so that the consumer can easily select
which expert to choose or which set of experts to zoom in on and
view more closely. Optionally, zoom (magnification) and/or rotation
functions can also be used. The zoom function can allow new and
more detailed expert characteristics to appear with each increase
in magnification. Similarly rotations of objects can reveal more
detailed expert characteristics.
Useful expert characteristics that can be displayed visually
include, but are not limited to: the expert's quality (rating)
score, whether the expert is online now, or how long until he will
be; whether the expert has a separate phone line, and whether it is
busy or not.
A legend can optionally be provided when abstract symbols or colors
are used so that consumers can tell what each symbol or color
means.
In another embodiment, experts can select their own symbol,
pictures, logos, etc. to advertise themselves (as advertisers).
These include all of the above options. Optionally, they can use
online avatars to represent themselves, with the additional option
of the voice and facial expression of the expert transmitted to the
consumer via this avatar.
In another embodiment, a special symbol/notation is displayed next
to or as part of an experts symbol if he has been certified by
selected companies or organizations. The symbol/notation can
optionally expire, disappear, or change its characteristics (color,
etc.) after a certain length of time so that the expert is forced
to take tests to maintain certification.
In another embodiment, the display is a map either of geography,
system or building architecture or any type of display where
experts are, at that time, located or qualified in. The map and
expert symbols on it is continually updated to see who is online
and/or their exact or general location. The size of the symbol used
for each expert is adjusted as the number of experts online
increases so each can be displayed. Optionally the zoom function
allows better viewing of crowded regions of the map.
This display method can be useful in cases where a consumer only
wants information from someone at a particular location, e.g., to
determine weather, sport conditions (ski, surf, etc), traffic,
delivery/pickup truck availability, nature (animal sightings),
entertainment (club-hopping), state or city laws, or any kind of
location-dependent information.
Other types of non-geographical maps or diagrams can also be used,
including but not limited to software architecture, flow charts,
graphs, etc. Here the location of the expert's symbol is determined
by their expertise in a particular subject within that map.
In some cases, if the expert is qualified in more than one area,
two or more of his symbols may appear in a given map or
diagram.
Graphical displays (line or scatter plots, etc) can be used by the
consumer to weigh different features of the experts before making a
selection. The consumer can be given a choice of 2- or
3-dimensional, and what the axis of the graph represent: quality
score, compensation rate, distance from the consumer, etc. The
symbols for the available experts in a particular subject area are
placed in their appropriate position of the graph and the consumer
can see, for example a scattergram and pick a well-rated expert who
is not too expensive.
It is more preferred that the display method graphically show at
least the following two items: relevance score or order of
preference of experts on the one hand, and the time availability of
the expert on the other. The latter refers to whether the expert is
available at the actual moment of consumers query or within 1, 2,
5, 10, 15, 30, 60 minutes. It is even more preferred that the
display method graphically show at least the following three items:
relevance score or order of preference of expert, the time
availability of the expert, and the compensation rate for consumer
advice with that expert. It is even more preferred that the display
method graphically show at least the following four items:
relevance score or order of preference of expert, the time
availability of the expert, the compensation rate for consumer
advice with that expert and the quality score as judged by previous
consumer interactions. It is most preferred that the display method
graphically show at least the following five items: relevance score
or order of preference of expert, the time availability of the
expert, the compensation rate for consumer advice with that expert,
the quality score as judged by previous consumer interactions, and
one item selected from the following list: number of years
experience in each area of expertise; degrees earned; number of
years of school after completion of high school or college;
companies worked for or schools/training programs attended in the
past or present; age; language; neighborhood, city, state, and/or
country of residence.
Compensation
Diverse Advice Sources fundamentally changes the economics of the
consumer advice business. As shown in FIG. 1, Diverse Advice
Sources replaces the awkward arrangement in Centralized Advice
Sources wherein individual companies are expected to pay for
consumer advice (by paying their hired agents) when it is the
consumer who is benefiting from the advice. Of course consumers had
in the past expected companies to pay for this advice, to encourage
the consumer to use their product and not products from competing
companies. The companies respond by establishing limited consumer
advice groups which are highly inefficient and costly to the
company. In Diverse Advice Sources, the consumer pays for the
advice information packet directly, to either or both of the expert
and the Advice Router.
This invention also includes an alternative case where the consumer
does not directly pay either the expert or the Advice Router. In
this special case, general advertisements are used to fund the
Advice Router, and the Advice Router either compensates the expert
for his time, or the expert receives no direct compensation and
instead gains some other value (e.g., advertising).
Unique payment systems and methods used by the Advice Router
include but are not limited to the following:
a) credit card or (cyber-money) accounts for one or both of the
consumer and expert; proper deductions and credits are made to each
account after each transaction.
b) the means of contact can include a 900 number (or similar
per-per-call/pay-per-view technology for the Internet); in this
case, the consumer simply dials the 900 number given by and
controlled or contracted for by the Advice Router, and the expert
is paid according to well-known 900 number technology. This 900
number technology has been used in the past to provide advice from
individual groups, but these activities did not include matching
and/or display technologies, nor did they have the benefits of the
Diverse Advice Sources arrangement.
c) other phone or media accounts.
Various payment schemes can be optimized to meet consumer and
expert expectations. For example, rather that a flat per-hour,
per-minute, or per-session rate, a number of schemes can be used to
compensate for the consumer ensuring that the expert is adequate
(for example, the first two minutes free), etc.
In all of these cases, the Advice Router can receive a fee for
conveying the means of contact, and/or the connection.
Also, the Advice Router can pay or rebate a portion of the consumer
charge if the consumer take some additional action, such as rating
the quality of the expert, etc.
Connection
This invention provides for a system and method whereby the server
used by the Advice Router can be used for providing for or aiding
rapid connections and monitoring of interactions between consumers
and experts.
Regarding the connection, it is preferred that the server provide
for or facilitate a connection within 30 minutes after the means of
contact has been conveyed to the consumer. It is more preferred
that the time-to-connect is 10 minutes or less. It is even more
preferred that the time-to-connect is 5 minutes or less. It is even
more preferred that the time-to-connect is 2 minutes or less. It is
even more preferred that the time-to-connect is 1 minute or less.
It is even more preferred that the time-to-connect is 30 seconds or
less. It is even more preferred that the time-to-connect is 20
seconds or less. It is most preferred that the time-to-connect is
10 seconds or less.
The connection can include any method or technology used to bring
together the consumer with one or more experts, including but not
limited to telephone, Internet telephony, email, audio, and/or
video. More preferably, the connection involves telephone, Internet
telephony, audio, and/or video, and even more preferably Internet
telephony, audio and/or video, and even more preferably video. The
technology to be used for any of the above includes TVs, TVs with
set-top web browsers, PCs, telephones, and satellite
connections.
In the case where the consumer selects an expert on the Internet,
the server can connect both using a two-step procedure wherein two
separate and independent transmissions (e.g., telephone calls) are
placed and then the two transmissions are joined together. This
allows the server to store the expert addresses/phone numbers
anonymously and control the connection.
The server should be able to monitor the interactions to provide
for quality control and/or exact payment.
EXAMPLE
Two experts, Joe and Bill, connect to the Advice Router and fill
out forms describing their expertise. Joe is expert in Microsoft's
Word and Powerpoint programs, and Bill is expert in the Word and
Excel programs. The server detects that they are both logged on.
Later that evening, Bill is busy with a consumer for a period he
estimates will be 15 more minutes. Joe is free. At that moment,
David, a consumer, logs on and fills out a keyword query list that
best suits his question: how to turn off the automatic spellchecker
in Microsoft Word. He also gives his VISA credit card number via a
secure link. A second after he finishes his entry, a display on his
PC shows two color-coded boxes coinciding with the current list of
available experts, Joe and Bill (only their code names are used,
however). The relevance score for both is 1.0 (optimal) since both
are experts in Microsoft Word. Both experts also charge the same
rate, $1.00 per minute. However, a small box in Joe's area is
clearly green and easy to read--this box corresponds to the fact
that Joe is available at this instant to speak to David. (David
does not select Bill since the red color in his box corresponds to
a 15 min. wait or more.) David clicks an icon in Joe's box and a
second or two later, a streaming real-time video of Joe appears on
David's PC, and if David's PC is so enabled, Joe sees David in his
PC. They spend five minutes solving David's problem and log out.
Prior to logging out, however, David receives a $0.50 rebate on the
cost of the connection by rating the quality of Joe's help, from 0
for "awful" to 10 for "great" The cost of David's call is $5.00
minus $0.50 or $4.50; in his case, this is added to his monthly
$50-$100 phone/Internet bill.
For maintaining the site, the Advice Router deducts $1.00 from the
net $4.50 received and remits $3.50 to Joe. If David had not
elected to receive the $0.50 rebate, the Advice Router would have
made $1.50 on the call.
For most of its experts, the Advice Router takes out 30% before
paying the experts.
Those skilled in the art will know that this example is
illustrative only and does not in any way limit the range of
applications of the present invention.
* * * * *
References