U.S. patent number 3,908,830 [Application Number 05/334,480] was granted by the patent office on 1975-09-30 for display device.
This patent grant is currently assigned to Harbor Industries Incorporated. Invention is credited to David S. Skrzelowski.
United States Patent |
3,908,830 |
Skrzelowski |
September 30, 1975 |
Display device
Abstract
The point-of-purchase display includes a framework on which is
mounted one or more display supporting panels covered by a pile
fabric having loop elements. Display supports for holding the goods
include a rear surface to which is affixed one or more strips of
material having a plurality of resiliently deformable hook shaped
elements which, when pressed against the pile fabric, become
securely but removably entangled therewith. The preferred display
support is a clear plastic greeting card tray which is mounted on a
slanted or curved panel to illustrate the greeting cards either
full faced or overlapped. The fabric preferably includes a design
of horizontally extending vertically spaced lines or indicia which
facilitate the proper alignment with one of the edges of the
tray.
Inventors: |
Skrzelowski; David S. (Grand
Haven, MI) |
Assignee: |
Harbor Industries Incorporated
(Grand Haven, MI)
|
Family
ID: |
23307407 |
Appl.
No.: |
05/334,480 |
Filed: |
February 21, 1973 |
Current U.S.
Class: |
211/55;
248/205.2; 312/128; 211/134; 312/125; 312/278; 211/88.01 |
Current CPC
Class: |
A47F
7/146 (20130101); A47F 5/08 (20130101) |
Current International
Class: |
A47F
5/08 (20060101); A47F 7/14 (20060101); A47F
005/00 () |
Field of
Search: |
;211/55,56,128,134,88.9C
;108/92,100,152 ;312/238,278,279,125,135,252,117,118,128 ;248/25R
;24/DIG.18 ;40/124,124.2 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Britts; Ramon S.
Attorney, Agent or Firm: Price, Heneveld, Huizenga &
Cooper
Claims
The embodiments of the invention in which an exclusive property or
privilege is claimed are defined as follows:
1. A point-of-purchase display for relatively lightweight display
goods comprising: a frame; at least one relatively large display
supporting panel means connected to said frame, the exposed face of
said panel means being substantially completely covered by a pile
fabric having loop elements; at least one moveable display support
including means specifically for holding the display goods, said
display support having a rear surface; at least one strip of
material having a plurality of resiliently deformable hook shaped
elements incorporated therewith, said one strip being affixed to
the rear surface of said display support whereby said display
support can be removably and selectively affixed to the exposed
face of said panel by pressing said hook shaped elements into
removable entanglement with said loop elements.
2. A point-of-purchase display according to claim 1 wherein said
display support includes a horizontally extending margin and said
fabric includes a pattern having a plurality of vertically spaced
horizontally extending idicia, said indicia forming a means to
horizontally align the horizontally extending margin of said
display support.
3. A point-of-purchase display according to claim 1 wherein said
panel has a stepped cross section forming a plurality of continuous
steps of alternating vertical and horizontal face surfaces.
4. A point-of-purchase display according to claim 1 wherein said
panel is flat and supported by said frame at an incline.
5. A point-of-purchase display according to claim 1 wherein said
panel has a continuous smooth concave face having a radius of
curvature, the upper portion of said panel curving toward the
vertical and the lower portion curving toward the horizontal.
6. A point-of-purchase display according to claim 1 wherein a
plurality of said panels are joined together on a subframe
rotatably mounted on said frame, said plurality of panels being
interconnected together along their side edges to form a
multi-sided shaped enclosure.
7. A point-of-purchase display according to claim 6 wherein one of
said plurality of panels is hingedly joined to another of said
panels to provide access to the interior of said multi-sided
enclosure.
8. A point-of-purchase display according to claim 1 wherein said
display support is comprised of an elongated tray having a back
panel, a web extending outwardly from the lower margin of said back
panel and an upturned lip extending upwardly from the outer margin
of said web, said back panel, web and lip forming an elongated
trough for supporting and holding display goods.
9. A point-of-purchase display according to claim 8 wherein said
web includes means defining a plurality of openings spaced along
its length.
10. A point-of-purchase display according to claim 8 wherein said
web is inclined downwardly from the lower margin of said back
panel, and the upper portion of said back panel extends above said
lip portion.
11. A point-of-purchase display according to claim 8 wherein said
tray is comprised of a transparent lightweight material.
12. A point-of-purchase display according to claim 1 wherein said
display support is comprised of a support plate and a wire-like rod
extending outwardly from said plate forming a hook of arbitrary
length.
13. A point-of-purchase display according to claim 12 wherein said
rod is anchored to the front lower portion of said plate and said
strip material of hook shaped elements is affixed to the upper rear
face portion of said plate.
14. A point-of-purchase display according to claim 1 wherein a
plurality of said supporting panels are spaced laterally from each
other in a tiered and parallel configuration whereby stepped
display pockets are formed for displaying relatively narrow
elongated goods in overlapped fashion, said display support
comprising a shelf member positionable behind the upper margin of
one of said spaced supporting panels and a plurality of strips of
hook shaped material secured to its front and rear surface for
anchoring said shelf horizontally intermediate two spaced
supporting panels foreshortening one of said display pockets.
15. A point-of-purchase display for relatively lightweight display
goods comprising: an upstanding display furnishing having a
generally triangular cross section defining a back, end walls and
at least one relatively large front support panel, said end walls
and support panel having their exposed surfaces substantially
completely covered by a pile fabric having loop elements, said
fabric including a pattern having a plurality of vertically spaced
horizontally extending indicia; at least one display support
including means specifically for holding the display goods, said
display support having a rear surface and a horizontally extending
margin; and at least one strip of material having a plurality of
resiliently deformable hook shaped elements incorporated therewith,
said strip being affixed to the rear surface of said display
support whereby said display support can be removably affixed to
the face of said fabric by pressing said hook shaped elements into
removable entanglement with said loop elements of said fabric, said
display support being aligned horizontally with said horizontally
extending indicia on said fabric.
16. The display according to claim 15 wherein said front panel is
inclined outwardly and downwardly, said display support being
comprised of an elongated tray having a back panel, a web extending
outwardly from the lower margin of said back panel, said web being
inclined relative to said back panel at essentially the same angle
of incline of said supporting panel, and an upturned lip extending
upwardly from the outer margin of said web generally parallel to
said back panel of said tray, said back panel, web and lip forming
an elongated trough for supporting and holding display goods.
17. The display according to claim 16 wherein said tray is
comprised of a transparent lightweight material.
18. The display according to claim 15 wherein said display is
comprised of a pair of upstanding display furnishings having a
generally triangular cross section, the backs of said furnishings
being positioned in abutment with each other back-to-back such that
such display is characterized by a general A-shape having
oppositely faced support panels whereby said display is effective
to support display goods from all sides.
Description
BACKGROUND OF THE INVENTION
This invention relates to a point-of-purchase display for
lightweight softwear such as greeting cards and the like. More
specifically the invention relates to a display which has
exceptional utility and flexibility to be readily rearranged to fit
constantly changing needs.
For purposes of illustration, the preferred application of the
invention is directed to a display primarily used for greeting
cards and related merchandise. Obviously, it can be utilized in
other similar types of point-of-purchase or store fixture
applications.
With the rapid expansion of shopping centers which contain a large
number of speciality shops, as well as a general overall expansion
in merchandising, there is a significantly increasing burden on
merchants to advertise their goods in new and eye-catching fashion.
This requires a variety of display devices which represent a
substantial investment. Existing greeting card display card
furnishings are currently made of cardboard or vacuum-formed
plastics. Until recently, space was conserved by displaying the
cards on inclined stepped holders so that each row of cards
overlapped adjacent rows. However, the more recent trend is to
expose the full face of the cards, but this requires new
furnishings which are costly. In addition, the turnover time of a
particular display arrangement is relatively short today. Present
merchandising formats are based on continually changing the display
arrangement in order to achieve a sustained interest by the
clientele. Present display apparatus cannot permit this except by
replacement of the entire display or support being utilized. This
is too expensive for most entrepreneurs and hence they are locked
into the very limited flexibility of their present furnishings. Yet
another drawback of present display devices relates to their
overall aesthetic appearance. Essentially, they are designed
primarily for function and because of limitations of prior art
structures, they necessarily emit a generally sterile
appearance.
In view of the foregoing, there is a long felt need in the display
industry for a support furnishing system which is not only
attractive from an economical standpoint but is also capable of
significant flexibility in arranging the trays and the like which
support the goods in all types of configurations. There is also a
need for a display unit which is not only functionally flexible,
but also is aesthetically attractive and eye-catching.
SUMMARY OF THE INVENTION
In accordance with the invention, a functionally flexible
point-of-purchase display has one or more inclined or upright
panels mounted on a frame, the face of each panel being covered by
a decorative and functional pile fabric having loop elements.
Display supports are detachably connected to the panels by
utilizing one or more strips of material on the back surface of the
supports, the material having a plurality of resiliently deformable
hook shaped elements which, when pressed against the pile fabric,
become removably entangled with the loop elements.
Preferably, the fabric is decorative and includes patterned indicia
which provide an alignment means for positioning each display
support in a selected orientation. The preferred display support is
a clear plastic tray for displaying greeting cards and the like.
However, various other types of supports for point-of-purchase
display are envisioned, several of which are described and
illustrated.
The present invention provides an extremely functionally flexible
display not heretofore available in point-of-purchase merchandising
displays. The frame and panels are relatively inexpensive. The
display supports, which can be mass produced, may quickly be
rearranged without manipulation of mechanical fasteners. The
display is particularly adapted for point-of-purchase display of
soft or lightweight goods prepackaged or otherwise. The variety of
types of display supports utilized in accordance with the invention
provides a complete display system including store fixtures to meet
almost any need.
DESCRIPTION OF THE DRAWINGS
FIG. 1 is a fragmentary view in perspective illustrating a
point-of-purchase display arrangement in accordance with the
present invention;
FIG. 2 is a fragmentary front elevational view of a portion of the
display illustrated in FIG. 1 utilizing support trays for
displaying greeting cards in accordance with the invention;
FIG. 3 is a fragmentary cross-sectional view of the display
illustrated in FIG. 2 taken along line III--III;
FIG. 4 is an enlarged side elevational view with parts in cross
section, illustrating the fastening means positioned in oppositely
disposed relation;
FIG. 5 illustrates an alternative type of display provided in
accordance with the invention; and
FIG. 6 is a fragmentary perspective view illustrating yet another
alternative type of display support utilized in accordance with the
invention.
DESCRIPTION OF THE PREFERRED EMBODIMENTS
Referring now to the drawings in detail, FIG. 1 illustrates a
point-of-purchase display device 10 comprising a support framework
12 formed of various vertical upright frame members 14 spaced
laterally apart and interconnected by one or more cross members 16.
Preferably, the members 14 and 16 are extruded from aluminum or the
like and include a longitudinally extending opening or trackway
along their face (not shown) to permit various ancillary supports
such as shelving 18 or cross members 20 to be mechanically fastened
or latched to the frame members in such a fashion that they are
adjustable vertically. The display is modular in the sense that
various component members may be arranged and mounted to framework
12 in arbitrary variety and length depending on the floor space
available.
Illustrated in FIG. 1 are various types of modular components which
are particularly adaptable for utilization in a greeting card
display. The base of display 10 includes a plurality of storage
cabinets 22 which are latched at their concealed end to the various
uprights 14. Cabinets 22 include a single sliding drawer having a
decorative header 24 with a recessed central portion 26. The upper
recess face 28 of each of the central openings provides a drawer
pull for sliding the drawer inwardly or outwardly of the cabinet.
The storage cabinets 26 provide lateral stability for the framework
12 so that the framework provides a stationary support for the
remaining components.
Partition panels 30, 31, and 32 are positioned above the storage
cabinets and anchored to the uprights 14, forming various types of
compartments for different types of display arrangements. In the
embodiment illustrated in FIG. 1, compartment 34 illustrates a back
panel 40 comprising a plurality of tiered steps 42 on which shelves
are attached in accordance with the invention, whereby greeting
cards and the like are displayed in an overlapping fashion.
Compartment 38 is similar to compartment 34 with panel 44 having a
shallower incline so that the steps 46 are deeper. Compartment 36
has a back panel 50 which is smooth to permit attachment of various
shelving structures and the like in accordance with the invention
in any given arbitrary pattern. Panel 50 is concave relative to the
front, and has a radius of curvature the significance of which will
be described hereinafter.
Other types of display supports illustrated in FIG. 1 are a pair of
display cabinets 52 having an open front 54 for displaying various
items and a glass top 56 to enhance the total visibility function.
These cabinets are portable in the sense that they are detachable
from panels 30, the cabinets being attached thereto in accordance
with the invention. The various support brackets 20 mentioned
earlier are interconnected between adjacent uprights 14 from which
hooks 58 or the like can be attached for further display
support.
Referring now in detail to FIGS. 2-4, compartment 36 is illustrated
wherein the support panel 50 is curved. The panel itself is
comprised of a fiberboard or cardboard structure and is attached at
its upper margin 60 (FIG. 3) to a cross member 62 which is
detachably connected between two adjacent vertical support posts
14. The lower margin 64 is attached to a second cross support
member 66 which fits up against drawer header 24 as illustrated.
Thus, the unit can be easily broken down and rearranged if desired.
The exposed surface of panel 50 is covered by a pile fabric 70, the
details of which are illustrated in FIG. 4. The pile fabric 70 has
woven within it a number of closely positioned loop elements 72.
The loop elements are comprised of a material which is both
somewhat rigid and resilient so that it maintains the desired
shape. The material is available commercially under the tradename
"Velcro" more specific details of which may be had from U.S. Pat.
Nos. 2,717,437 and 3,114,951. The fabric 70 is referred to
hereinafter as "Velcro" looped material.
A plurality of tray-like shelves 80 are detachably anchored to
panel 50 by fixing one or more strips of material 76 to the back
side of the shelves. The strips of material 76 are illustrated in
FIG. 4 and comprise, in addition to the fabric base, a plurality of
closely associated resiliently deformable hook shaped elements 78.
The strips are also available commercially under the tradename
"Velcro" and are referred to hereinafter as "Velcro" hook material.
By pressing the "Velcro" hook material into the "Velcro" loop
material, a positive interconnection is obtained between the two
materials, requiring a positive force to be applied to detach the
two.
The trays 80 (FIGS. 2 and 3) are comprised of a back panel 82 and
front panel 84 interconnected by a web or card support portion 86.
The front panel 84 is preferably shorter than the back panel 82 to
permit projection of a greeting card or the like 88 to be easily
displayed and inserted or removed. Preferably, the entire tray 80
is formed of a transparent plastic or polymer so that the front
panel 84 does not obstruct the overall display of the card. The
strips of "Velcro" hook material 76 are secured to the back side of
panel 82 near the upper margin and the tray or shelf is secured to
panel 50 by simply pressing on the front side of panel 82 at the
locus of strips 76. Generally speaking, only two strips are
required for a tray-like shelf 80 having a length under 4 foot.
Depending however on the display being supported, more may be
desired. A plurality of apertures 81 (FIG. 2) may be formed in web
86 to prevent dust collection.
Referring to FIGS. 1 and 3, the curvature of support panel 50
increases toward its lower margin to provide an effective panorama
to the eye of the observer, presenting at all locations to the
observer a full face exposure. Thus, panel 50 preferably curves
toward the vertical at its upper end and toward the horizontal at
its lower end. Preferably, the web or card support portion 86 of
trays 80 are sloped downwardly as illustrated in FIG. 3 so that the
cards more easily lie along the contour or slope of panel 50. The
slope also prevents the cards from leaving forwards instead of
against the support panel.
The utilization of a smooth panel such as panel 50, be it curved or
sloped, allows the individual trays 80 to be positioned in an
arbitrary configuration or pattern, e.g., for full face exposure of
the greeting cards or overlapped exposure. This is illustrated in
FIG. 3 wherein the top trays 80a and 80b are mounted on panel 50 in
vertical and abutting relationship such that the greeting cards in
tray 80b extend over and abut against front face 84a overlapping
greeting card 88a. In the alternative, a significant spacing can be
arranged, as illustrated by the lowermost tray 80 in FIG. 3.
Trays similar to tray 80 illustrated in FIGS. 2 and 3 are equally
applicable for mounting on the tiered arrangements of compartments
34 and 38. These generally provide overlap display of the greeting
cards but can be utilized for display of other types of associated
merchandise.
The display cabinets 52 illustrated in FIG. 1 although supported on
the floor are maintained in their proper position by the
utilization of "Velcro" hook strips 76 secured to the back panel of
the cabinet by an adhesive or the like. The entire face 90 of the
exposed portion of panel 30 is covered with the "Velcro" loop
material 72 to permit attachment for location purposes of cabinets
52. Other types of display indicia may also be mounted to the face
90 of panel 30.
The front surfaces of cross bars 20 may also be covered with
"Velcro" loop material 72 to permit the suspension of various types
of displays, including a hook type support 58 illustrated in FIG.
1. It has been found that the hook portion 92 is best located at
the bottom end of its support element, thereby maximizing the shear
effect on the "Velcro" interconnection and minimizing any moment
forces since separation is most easily achieved in pulling the
"Velcro" hook directly out of the "Velcro" loop. If the hook is
projected from the upper end of hook 58, a greater moment is
created which could cause unintentional separation of the "Velcro"
materials.
Referring to FIG. 5, an alternative display embodiment is
illustrated which can be utilized independently from or in
connection with the display of FIG. 1. A six sided display cabinet
100 is illustrated comprising a plurality of enclosed shelves 102,
one of the sides 104 being hinged to form an access door, the
remaining panels 106 being stationary. A support base 108 is
secured to the bottom shelf for supporting cabinet 100 while at the
same time permitting its rotation about base 108, so that the
various panels 106 can be rotated into exposed proximity of the
observer. All of the panels 106 including door 104 are covered on
their exterior surfaces by the "Velcro" loop material 72. This
permits an attractive flexible display by utilizing hooks similar
to hooks 58 or other types of display supports to the outer
surfaces of cabinet 100, while the interior portion thereof
provides an economical storage unit for quick retrieval of reserve
stock. Items may also be displayed and supported on top 110. If the
height of cabinet 100 is on the order of the height of the various
compartments 34, 36 and 38, it could be positioned conveniently at
one end thereof. In the alternative, if it is shorter, it could be
positioned on a flat support surface built into one of the
compartments, the details of which are not shown.
Referring to FIG. 6, an alternative compartment not shown in FIG. 1
is illustrated. This compartment is specifically designed for the
display of wrapping paper packaged on long slender tubular elements
as represented by reference numeral 112. Such items are typically
illustrated and sold in connection with the greeting card
format.
If a complete display of wrapping paper is desired, the compartment
utilizes a plurality of subcompartments 114, 116, etc. (only two of
which are shown). The first compartment 114 includes a support
surface 118 on which tubes of wrapping paper, for example, are
supported endwise. The subcompartment 114 is divided into a
plurality of vertical pigeon hole compartments 120, 120a, 120b,
etc., by a number of individual L-shaped dividers 122. The rear
panel 124 of each divider includes one or more strips (not shown)
of "Velcro" loop material 76, such that the partitions can be
easily inserted or removed within the various compartments 114,
116, etc., for installing a display of wrapping paper tubes. Thus,
the front panels 126 and 128 of each of the various compartments
are covered by the "Velcro" loop material 72 in order to facilitate
placement of the various partitions 122.
In many instances, the entire number of compartments similar to
compartments 114 and 116 are not utilized for the display of
wrapping paper. In these instances, it is desired to provide a
shelf extending from a panel, such as panel 128, of one compartment
116, to the upper margin 129 of the compartment panel, such as
panel 126, immediately in front thereof. This is provided by a
shelf 130 having down turned lips 132 and 134 along both edges
thereof. The front lip 132 includes one or more "Velcro" hook
strips 76 (FIG. 6) designed to fit directly behind the upper margin
129 of panel 126, while the rear lip 134 includes one or more of
the "Velcro" hook strips 76 (not shown) for anchoring the shelf to
the rearwardly spaced panel 128. The overlap of the loop material
72 on panel 126 is sufficient to cooperate with the strips 76 on
shelf 130. As an alternative, the front lip 132 of shelf 130 could
fit over upper margin 129 for supporting the front edge of the
shelf. One or more apertures 136 are located in shelf 130 to permit
gripping of the shelf for insertion or removal.
In view of the foregoing description, it is evident that a variety
of different types of display formats can be arranged utilizing the
unique concepts of the hooked material, and thereby permitting
quick and easy organization or knock-down of the various displays
of the type described above. A completely new approach is provided
to an industry traditionally burdened by high equipment with high
investment requirements in equipment with little versatility.
Although several embodiments have been shown and described in
detail, it will be obvious to those having ordinary skill in this
art that the details of construction of these particular
embodiments may be modified in a great many ways without departing
from the unique concept presented. It is therefore intended that
the invention be limited only by the scope of the appended claims
rather than by particular details of construction shown, except as
specifically stated in the claims.
* * * * *