U.S. patent number 3,770,116 [Application Number 05/188,341] was granted by the patent office on 1973-11-06 for display carton.
This patent grant is currently assigned to Riegel Paper Corporation. Invention is credited to Raymond A. Cote.
United States Patent |
3,770,116 |
Cote |
November 6, 1973 |
DISPLAY CARTON
Abstract
A blank is provided for an article display carton and the like
having a double front wall construction with an intermediate front
wall panel configured to define a resilient nesting and holding
arrangement for an article to be displayed, and an outer front wall
configured to break open upon the insertion of the article
thereagainst, and to coact with the intermediate front wall panel
to hold the article firmly in place while simultaneously framing
the article. In addition, certain specific nick arrangements are
provided for enabling initial erection of the carton into tubular
form while providing easy break-away from tubular form upon
insertion of the article to be displayed.
Inventors: |
Cote; Raymond A. (Charlotte,
NC) |
Assignee: |
Riegel Paper Corporation (New
York, NY)
|
Family
ID: |
22692757 |
Appl.
No.: |
05/188,341 |
Filed: |
October 12, 1971 |
Current U.S.
Class: |
206/780 |
Current CPC
Class: |
B65D
5/5009 (20130101) |
Current International
Class: |
B65D
5/50 (20060101); B65d 005/50 () |
Field of
Search: |
;206/45.14,45.19 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Summer; Leonard
Claims
What is claimed is:
1. In a carton for display packaging, said carton having a rear
panel, two pairs of side panels, top and bottom end panels and a
front panel; said front panel having a transverse cut over the
width thereof, and a longitudinal cut extending from the bottom
thereof and intersecting said transverse cut to form an article
display opening having a pair of shadow panels derived from the
lower portions of said front panel and bent inwardly upon insertion
of an article to be displayed; the combination which comprises an
intermediate front panel disposed immediately below said front
panel in parallel facing contact therewith and arranged to coact
with said front panel upon insertion of an article to be displayed;
said intermediate front panel having a top portion and a bottom
portion divided by a transverse cut interrupted by a plurality of
nicks across the entire transverse extent of said intermediate
front panel; said top portion being comprised of a segmented strap
articulated on each side thereof to one each of one pair of said
side panels, said bottom portion comprising a middle section having
an integral tongue portion thereon with a bottom section
articulated to said middle section by an interrupted score line;
said strap having an opening therein, a top segment, a bottom
segment, a pair of side segments, a plurality of sequential cuts
and scores arranged in two diagonally disposed converging axes
between said top segment and each of said side segments and
extending from the top corners of said strap to said openings, and
a pair of spaced-apart longitudinal score lines extending between
the bottom of said strap and said opening dividing said bottom
segment and said side segments; a bottom opening disposed between
said middle section and said bottom section defining the bottom
edge of said tongue portion; said middle section being separated
from said pair of side panels by a first pair of longitudinal cuts
extending therebetween and interrupted by a plurality of nicks;
said bottom section having a pair of score lines disposed in
converging axes extending upwardly from the side edges of said
intermediate front panel and intersecting said bottom opening, a
second pair of longitudinally extending cuts interrupted by a
plurality of nicks and disposed along each side of said bottom
section adjacent each one of said pair of side panels, and a third
pair of cuts interrupted by a plurality of nicks, said third pair
of cuts being curved and disposed in mirror image fashion along
each side of said tongue; whereby insertion of an article to be
displayed in said carton causes rupture of the said plurality of
nicks in said first, second and third pairs of cuts and said
transverse cut for insertion of an article to be displayed in said
openings.
2. A display carton as described in claim 1 which includes a pair
of suspension panels disposed between said strap and said pair of
side panels in mirror image fashion with each of said suspension
panels being derived from their respective side panels and formed
by a first longitudinal score line extending between said strap and
said suspension panels; a second diagonal score line on the side of
said suspension panels opposite said first score line; and a pair
of substantially transverse cuts extending between the ends of said
first and second score lines; and which also includes a pair of
fourth longitudinal cuts disposed between said strap and said pair
of side panels in the axes of said pair of first longitudinal score
lines.
3. A carton as recited in claim 1 in which said longitudinal cut in
said front panel has a plurality of interruptions disposed therein
with each of said interruptions being comprised of a plurality of
long cuts arranged sequentially in alternating fashion along two
axes parallel to but offset from the axis of said longitudinal cut
on each side thereof, and a plurality of transverse cuts connecting
the ends of said alternating long cuts.
4. A carton as recited in claim 1 in which one of said end panels
is articulated to the top edge of said rear panel, with said end
panel having a tuck flap articulated thereto along a substantially
curved score line the apex of which extends into said tuck flap,
said score line being shorter in length than the width of said end
and tuck panels; and which includes an L-shaped cut extending from
each end of said curved score line to the edge of the said end and
tuck panels.
5. A one-piece paperboard blank for erection into an article
display carton and having consecutively articulated glue flap,
front, side, rear, and a second pair of side panels; said front
panel having a full width substantially transverse cut therein
defining a fixed top front wall portion and a bottom display
opening portion; said bottom display opening portion having a
longitudinal cut therein defining a pair of shadow panels for being
bent inwardly upon erection of said carton; the combination which
comprises an intermediate front panel articulated between said
second pair of side panels and arranged upon erection to be
disposed immediately below said front panel in parallel facing
contact therewith; said intermediate front panel having a top
portion and a bottom portion divided by a transverse cut
interrupted by a plurality of nicks across the entire transverse
extent of said intermediate front panel; said top portion being
comprised of a segmented strap articulated on each side thereof to
one each of one pair of said side panels, said bottom portion
comprising a middle section having an integral tongue portion
thereon with a bottom section articulated to said middle section by
an interrupted score line; said strap having an opening therein, a
top segment, a bottom segment, a pair of side segments, a plurality
of sequential cuts and scores arranged in two diagonally disposed
converging axes between said top segment and each of said side
segments and extending from the top corners of said strap to said
openings, and a pair of spaced-apart longitudinal score lines
extending between the bottom of said strap and said opening
dividing said bottom segment and said side segments; a bottom
opening disposed between said middle section and said bottom
section defining the bottom edge of said tongue portion; said
middle section being separated from said pair of side panels by a
first pair of longitudinal cuts extending therebetween interrupted
by a plurality of nicks; said bottom section having a pair of score
lines disposed in converging axes extending upwardly from the side
edges of said intermediate front panel and intersecting said bottom
opening, a second pair of longitudinally extending cuts interrupted
by a plurality of nicks and disposed along each side of said bottom
section adjacent each one of said pair of side panels, and a third
pair of cuts interrupted by a plurality of nicks, said third pair
of cuts being curved and disposed in mirror image fashion along
each side of said tongue.
6. A display carton as described in claim 5 which includes a pair
of suspension panels disposed between said strap and said pair of
side panels in mirror image fashion with each of said suspension
panels being derived from their respective side panels and formed
by a first longitudinal score line extending between said strap and
said suspension panels; a second diagonal score line on the side of
said suspension panels opposite said first score line; and a pair
of substantially transverse cuts extending between the ends of said
first and second score lines; and which also includes a pair of
fourth longitudinal cuts disposed between said strap and said pair
of side panels in the axes of said pair of first longitudinal score
lines.
7. A carton as recited in claim 5 in which said longitudinal cut in
said front panel has a plurality of interruptions disposed therein
with each of said interruptions being comprised of a plurality of
long cuts arranged sequentially in alternating fashion along two
axes parallel to but offset from the axis of said longitudinal cut
on each side thereof, and a plurality of transverse cuts connecting
the ends of said alternating long cuts.
8. A carton as recited in claim 5 in which one of said end panels
is articulated to the top edge of said rear panel, with said end
panel having a tuck flap articulated thereto along a substantially
curved score line the apex of which extends into said tuck flap,
said score line being shorter in length than the width of said end
and tuck panels; and which includes an L-shaped cut extending from
each end of said curved score line to the edge of the said end and
tuck panels.
Description
Generally speaking, this invention relates to a display carton for
the display of such goods as drugs, cosmetics, and like items
commonly sold in drug stores and the drug departments of discount
and department stores. More particularly, this invention relates to
a particular arrangement for display cartons commonly known as
shadow box structures, which structures, as well known, have a
portion of the front face thereof slit in a manner so that the item
being displayed in the carton is exposed to the purchasing
public.
As is well known, such structures having at least a portion of the
front face thereof opened do not present as substantial a final
structure, thus making them more susceptible to damage from
handling. This invention is particularly directed to a construction
for such display cartons which provides for substantial rigidity by
providing a double front wall construction having an intermediate
front wall configured to define a resilient nesting and holding
arrangement for an article to be displayed which intermediate front
wall coacts with an outer front wall configured to break open upon
the insertion of the article thereagainst, and to coact with the
intermediate front panel to hold the article firmly in place while
simultaneously framing the article. Also provided herewith is a
particular kind of nick arrangement in the various cuts defining
the various portions of the intermediate and outer front panels so
that when the carton is initially erected into tubular form, the
intermediate and front panels remain in substantially a single
plane, thus making the handling during the initial erection of such
cartons much easier and less expensive because they can be
processed on conventional machinery. Subsequently to this initial
erection, the insertion of the article into the carton causes a
breakaway of both the intermediate and outer front panels to
provide a resilient pocket therebetween for accommodating the
article being inserted. Further included, in accordance herewith,
is a particular configured curved score line between the end panel
and the tuck flap thereof which provides increased rigidity and
stiffening of the end portions of the carton, in accordance
herewith, upon erection.
As well known, the blanks for such cartons are produced by mass
production techniques in which literally hundreds of thousands of a
particular blank design may be produced in a single production run.
Therefore, it becomes economically important that the blanks be
formed in a manner which will provide a final display carton which
displays the item being held in a manner as desired while at the
same time the carton presents sufficient rigidity for handling
after the article has been inserted into the carton. Furthermore,
because of the number of such cartons being produced on a mass
production basis, it is important that the handling and erection of
the carton prior to insertion of the article being displayed, can
be taken care of or carried out on existing packaging machinery
because such machinery is very complicated and expensive to replace
if it must be replaced each time a new design for a carton is
formulated, or each time a particular configuration of goods is
developed for display in such cartons.
As well known, further, shadow box structures have been used
increasingly for the sale of articles such as drug and cosmetic
items because at least a portion of the article can be exposed to
the purchasing public on a display counter. However, certain
drawbacks may arise from the use of such shadow box cartons because
the front panel thereof is slit or broken away in order to provide
the opening or window for the article being displayed. When this
happens, the carton does not provide the same kind of rigidity that
a standard closed carton would provide.
Many arrangements have been devised in the past for overcoming this
difficulty in the form of complicated series of folds and tucking
arrangements at each end of the shadow box carton, which
arrangements have proved satisfactory in the sense of providing the
appropriate rigid carton for the final display of the article, as
desired, with the carton sustaining the rough handling involved in
shipping, etc., prior to the time that the articles are put on
display in a store. However, these complicated folding and tucking
arrangements require more substantial handling by more complicated
machinery, thus making them more expensive to produce on a mass
production basis because each additional cut or fold in the
erection of such cartons requires revision of existing machinery or
the development of additional machinery in a production line in
order to provide the final erected carton.
By contrast, and quite unexpectedly, it has now been found in
accordance with this invention that the advantages of utilizing a
shadow box display carton can be utilized in a mass production
operation using conventional erection machinery while at the same
time providing a final display carton having the desired rigidity.
The applicant herein has achieved this by utilizing a dual front
panel construction for a shadow box with the two front panels being
configured with cuts and nicks in a pattern arrangement so that
both front panels remain in parallel planes in facing contact upon
erection of the carton blank from its substantially flat form to a
tubular form. Thus, the initial erection of the carton can take
place with conventional machinery.
Also incorporated into the blank, in accordance herewith, is a
particular curved or boomerang-shaped score line between the end
panels and their associated tucking flap which provides increased
stiffening or rigidity to the ends of the erected carton, which
arrangement can also be used in conventional erection machinery.
After erection of the carton in substantially tubular form and
after the tucking in of the end panels, the dual front panel
system, in accordance herewith, still remains substantially in a
single plane. Thereafter, upon insertion of the article to be
displayed, both of the dual front panels break away to provide an
arrangement wherein the two panels coact with each other to provide
a resilient seating arrangement for the article being displayed.
The result is a shadow box display carton having the substantial
rigidity required for such cartons for subsequent handling and
prior to the time they are put on display, and with such carton
being configured to hold the item to be displayed in an
appropriately rigid manner so that it will not fall out and will
hold its place in the carton for the appropriate display
thereof.
Accordingly, it is one object of this invention to provide a blank
for a carton structure which can be erected on conventional
machinery to an initial tubular form and which end flaps can also
be handled and tucked in on conventional erection machinery. In
addition, it is another object of this invention to provide a
shadow box carton structure in which the structure, upon initial
erection into tubular form, maintains the front panel portions
thereof in substantially a single plane, so that the entire box
does not become distorted and can easily be handled prior to the
time when an object is inserted therein.
Further, it is an object of this invention to provide a shadow box
structure for the display of articles such as cosmetics or drugs in
which a dual panel structure is provided which breaks away upon
insertion of the article to be displayed into a coacting
configuration for holding the article to be displayed in resilient
fashion therebetween and which dual structure serves to maintain
the article being displayed in the appropriate display position
during all subsequent handling. It is a still further object of
this invention to provide a shadow box structure having a uniquely
configured score line between the end panel for said structure and
the tuck flap therefor, which upon erection provides enhanced
rigidity for the cartons at the ends thereof and which arrangement
can be handled on conventional erection machinery.
With the foregoing and additional objects in view, this invention
will now be described in more detail, and other objects and
advantages thereof will be apparent from the following description,
the accompanying drawings, and the appended claims.
As purely illustrative of a carton blank which may be used for
carrying out this invention, one may note the attached drawings in
which a carton blank for a shadow box carton structure is shown,
which blank is arranged to be initially folded and glued into a
substantially two-layered form for subsequent erection into a
tubular form, as well known.
IN THE DRAWINGS
FIG. 1 is a plan view of a blank from which a shadow box may be
formed and embodying aspects for practicing this invention;
FIG. 2 is a perspective view of a carton erected from the blank of
FIG. 1 and having the dual front panels thereof broken away to show
the internal arrangements, in accordance herewith;
FIG. 3 is a front elevational view of a shadow box carton erected
from the blank of FIG. 1 and showing an article for display
contained therein;
FIG. 4 is a top plan view of the erected carton of FIG. 3 and
showing the configuration of the score line between one of the end
panels and its associated tuck flap;
FIG. 5 is a sectional view taken along line 5--5 of FIG. 3; and
FIG. 6 is a sectional view taken along line 6--6 of FIG. 3.
Referring to the drawings, in which like reference characters refer
to like parts throughout the several views thereof, a carton blank
for erecting a shadow box carton, in accordance herewith, is
indicated generally at 10 in FIG. 1. Blank 10 is comprised of
flexible sheet material such as paperboard, as well known, and
includes a rear panel 11 having side panels 12 and 16 articulated
thereon along score lines 14 and 18, respectively. Articulated to
rear panel 11 along the top edge thereof is an end panel 20 along
score line 22 which, in turn, has a tuck flap 24 articulated
thereto along score line 26.
As one feature of this invention, score line 26 is configured in a
slightly curved or boomerang-shaped fashion as shown and cooperates
with dual cuts 28 to provide enhanced rigidity and stiffening to
the ends of the carton, upon erection. Articulated to the top and
bottom edges of panel 12 are conventional dust flaps 30 and 34
articulated along score lines 36 and 38, respectively.
Articulated along one side edge of panel 16 is an intermediate
front panel 46 along score lines 40, 40a and 50. As can be seen in
FIG. 1, score line 50 is arranged intermediate of the side edges of
panel 16 and at an angle from the longitudinal axis thereof. Score
line 50 in conjunction with cuts 52 and 54, serve to form an
intermediate suspension panel 47 which in turn is articulated to
strap portion 56 of intermediate front panel 46. Disposed in the
same axis as score line 40, 40a is a cut 42 interrupted by nicks
44, the use for which will be discussed below. Articulated to
intermediate front panel 46 in mirror image fashion to side panel
16 is a glue flap 80 articulated along score lines 82, 82a and 84
and cut 85 interrupted by nicks 86.
Interposed between glue flap 80 and intermediate front panel 46 is
a suspension panel 87 formed as panel 47 and having cuts 90 and 92
as well as score line 88 dividing panel 87 from strap 56 of
intermediate front panel 46. Strap 56 of intermediate front panel
46 is arranged to provide a resilient nesting strap for the upper
portion or cap of an article to be displayed, and is comprised of
segments 56a, 56b, 56c and 56d. Top segment 56d is divided from
side segments 56a and 56c by an interrupted score line 62 having
cuts 62a therein, and 56d is separated from 56a and 56b by score
lines 57. Strap 56 is articulated to stationary top portion 58 of
intermediate front panel 46 along score line 60. Strap 56 has
opening 48 disposed thereon for receiving the top of an article
being displayed. Panel 46 is divided by transverse cut 64
interrupted by nicks 65 to form middle section 66 of intermediate
front panel 46 which has a tongue 67 articulated thereon along
divided score line 68.
Middle section 66 of front panel 46 is articulated to bottom
section 76 thereof along interrupted score line 68. Tongue 67 is
separated from bottom portion 76 by cuts 72 interrupted by nicks
74. Also, bottom section 76 has opening 70 therein for receiving
the bottom portion of an article to be displayed. Section 76 has
diagonally arranged score lines 78 disposed on each side thereof,
extending upwardly from the top of score lines 40a and 82a and
intersecting the edge of opening 70. Articulated to the bottom edge
of intermediate front panel 76 is an end panel 94 along score line
96, which end panel 94 has tuck flap 98 articulated thereon along
score line 100.
It should be understood that it is within the purview of this
invention that intermediate panel 46 can be arranged to have
similar structural arrangements above and below score line 64 for
accommodating different configured items to be displayed. For
example, an intermediate panel the same as panel 66 with its
associated tongue 67 may be arranged in mirror image fashion above
score line 64 or, in the alternative, a strap structure the same as
56 could be arranged in mirror image fashion below score line
64.
Articulated to side panel 12 along score line 104 is an outer front
panel 102 which in turn has articulated thereon a side panel 118
along score line 120. Articulated to the top and bottom edges of
side panel 118 are dust flaps 122 and 126 along score lines 124 and
128, respectively. Outer front panel 102 has a full width
substantially horizontal transverse cut 106 in curved fashion as
shown in FIG. 1, and longitudinal cut 108 intersecting cut 106 to
form separable longitudinal shadow panels 112 and 114. Cut 108 has
interruptions 110 therein which serve to hold shadow panels 112 and
114 together and to maintain all portions of outer front panel 102
in the same plane during the erection of a shadow box carton into
tubular form from blank 10, of FIG. 1, as will be described below.
As can be seen in FIG. 1, interruptions 110 are comprised of a
series of long cuts 140 disposed in a single axis alternating with
a second series of long cuts 141 disposed in a second axis, and
with both said axes parallel with but offset from the axis of cut
108. Interconnecting alternating long cuts 140 and 141 are a
plurality of substantially transverse cuts 142. The bottom edges of
shadow panels 112 and 114 are cut along opposed diagonal lines 116
to coact in locking engagement with portions of intermediate panel
106 upon insertion of an article to be displayed.
In initial construction of the carton, side panel 12 is erected
along score line 14 and side panel 16 is erected along score line
18. Thereafter, flap 80 is glued to glue strip 13 so that
intermediate front panel 46 is formed in place. Thereafter, outer
front panel 102 is articulated along score line 104 to carry side
panel 118 to the erected outside edge of side panel 16 for
application of glue strip 130 to the outer side of side panel 16,
as viewed in FIG. 1. These two erection procedures place the entire
carton in tubular form which may be flattened for shipping
purposes.
Thereafter, the only handling necessary is the actual erection of
the carton from its flattened to its tubular form condition and the
tucking in of the two end panels 94 and 96 together with their
respective tuck flaps 24 and 98. In this connection, as noted
above, the curved or boomerang-shaped score line 26 in conjunction
with the cuts 28 serve to provide an enhanced rigid end portion of
the erected carton.
Subsequent to this erection procedure, an article 132 to be
displayed may be inserted into the carton through outer front panel
102 by forcing apart the interruptions 110. This movement inwardly
toward the rear panel of the carton by insertion of the article
through outer front panel 102 forces various portions of
intermediate panel 46 out of its original parallel facing contact
position with outer front panel 102 and causes the various portions
of intermediate panel 46 to divide along the various nicks 44, 65,
74, and 86. When this happens, the various articulated segments
56a, 56b, 56c and 56d of strap 56 form a strap or sling which,
together with opening 48, and panels 47 and 87, serve to hold the
upper portion of an article to be displayed in resilient
fashion.
Thereafter, insertion of the bottom half of article 32 into opening
70 serves to force section 66 and tongue 67 flat against rear panel
11 (FIG. 2) and to articulate 66 and 67 with bottom section 76
along score lines 68 and 78. At this point, section 76 coacts with
shadow panels 114 and 112 to form mitered corners near the bottom
of the erected carton extending from the top of score lines 40a and
82a, respectively, with article 132 bedded resiliently in place on
strap 56 at the top thereof; and with shadow panels 112 and 114 on
each side thereof. That portion of bottom panel 76 below scores 78
forms a bottom front panel providing further rigidity to the bottom
edge of the carton. Top portion 134 of article 132 is held in
resilient fashion between strap 56 and the upper portion of outer
front panel 102, as can be seen in FIG. 3.
FIG. 2 shows a perspective view of the carton with the outer front
panel 102 broken away in order to show the construction of
intermediate front panel 46 after an article has been inserted
therein, but with the article removed for clarity. As can be seen,
tongue 67 and its associated section 66 lie flat against rear panel
11 with tongue 67 being held against tuck flap 98. Strap 56 of
intermediate front panel 46 is arranged in resilient articulated
fashion from side panel 16 and flap 80 through the action of
intermediate panels 47 and 87 together with their associated score
lines 50, 55, 88, and 84, as well as interrupted score lines 62 and
score lines 57 dividing the various segments of strap 56.
As can be seen in FIG. 4, score line 26, because of its curved or
boomerang-shaped configuration, provides a certain degree of
tension on tuck flap 24 as it bears against outer front panel 102,
thus enhancing the stiffening and rigidity of the ends of the
carton erected, in accordance herewith.
FIGS. 5 and 6 show sectional views of the erected carton of FIG. 3
having the article 132 inserted therein and shows the arrangement
of the articulated strap 56 as it bears against the cap or top
portion 134 of article 132, as well as the arrangement of shadow
panels 112 and 114 in relationship to the articulated strap 56 and
the various segments or portions thereof.
Accordingly, as will be apparent from the foregoing, there is
provided, in accordance herewith, a shadow box carton blank which
is particularly appropriate for erection on conventional erection
machinery equipment, and when such shadow box carton is erected
into its tubular form, the particular dual front panel
configuration, in accordance herewith, which maintains its
substantially planar condition for easier handling prior to
insertion of an article to be displayed. In addition, the dual
front panel arrangement, in accordance herewith, is easily broken
away by insertion of an article to be displayed with the
configuration thereof serving to cause the dual front panel
arrangement to coact to hold the article to be displayed in a rigid
but non-slipping manner. The final erected carton has the
substantial rigidity necessary for subsequent handling and, because
of the relative ease of erection, conventional erection machinery
can be used, thus making the invention, in accordance herewith,
highly advantageous commerically.
While the methods and products herein disclosed form preferred
embodiments of this invention, this invention is not limited to
those specific methods and products, and changes can be made
therein without departing from the scope of this invention which is
defined in the appended claims.
* * * * *