U.S. patent number 3,658,175 [Application Number 05/008,673] was granted by the patent office on 1972-04-25 for display card.
This patent grant is currently assigned to Riegel Paper Corporation. Invention is credited to George Vrana.
United States Patent |
3,658,175 |
Vrana |
April 25, 1972 |
DISPLAY CARD
Abstract
A one-piece display card for elongate articles is disclosed. The
new card includes upper and lower pockets having a bellows-type
structure and an intermediate bridging section between the pockets.
A flap member is provided at the rear portion of the upper pocket
to facilitate the insertion and removal of an article to be
packaged.
Inventors: |
Vrana; George (Flushing,
NY) |
Assignee: |
Riegel Paper Corporation (New
York, NY)
|
Family
ID: |
21733008 |
Appl.
No.: |
05/008,673 |
Filed: |
February 4, 1970 |
Current U.S.
Class: |
206/780; 206/806;
206/349 |
Current CPC
Class: |
B65D
73/0085 (20130101); Y10S 206/806 (20130101) |
Current International
Class: |
B65D
73/00 (20060101); B65d 005/50 () |
Field of
Search: |
;206/15.1A,15.1B,45.14,45.19,45.33,46FR,78R,79,8R,DIG.8 |
References Cited
[Referenced By]
U.S. Patent Documents
Primary Examiner: Leclair; Joseph R.
Assistant Examiner: Lipman; Steven E.
Claims
I claim:
1. A display card formed from a one-piece elongated paper board
blank for displaying and retaining an elongated article, said card
being configured to lie flat prior to insertion of said article,
and comprising
a. an upper pocket for receiving and enclosing the top portion of
an article to be packaged,
b. a lower pocket for receiving the bottom portion of said article,
said lower pocket comprising a front panel having a die cut-out
portion, a rear panel, and a V-shaped bottom panel,
c. a two-ply intermediate bridging section extending between said
upper and lower pockets with adhesively formed front and rear
panels,
d. a two-ply top end section with the front and rear panels thereof
being adhesively formed,
e. a back flap extending downwardly from the rear panel of said top
end section, said flap having a fold line across the center thereof
for forming the rear wall of said upper pocket enclosure, and
f. an upper edge extension extending upwardly from said rear panel
of said intermediate section for locking engagement with said back
flap upon insertion of an article in said display card.
Description
BACKGROUND AND SUMMARY OF THE INVENTION
The invention pertains to a one-piece article display card
constructed from a paperboard blank. More specifically, the display
card of the invention is advantageously adapted to retain, without
concealing, elongate objects such as scissors, and includes
retaining pockets for securely holding both ends of the elongate
object.
The new display card provides a lower pocket for retaining the
handle portion of a pair of scissors, or like object, and an upper
pocket for retaining the pointed or narrower end. The intermediate
portion of the object is not engaged by the display card and is
visible to potential customers when the card is mounted on a
display rack.
The assembled display card of the invention, which is made up from
a one-piece paperboard blank, comprises four basic sections. From
top to bottom these are, a top end section having an aperture for
receiving a display rod, an upper portion retaining pocket, an
intermediate bridging section and the lower portion retaining
pocket. The top end section and intermediate bridging section are
uni-planar and are made up of front and rear paperboard plies. The
upper and lower retaining pockets are formed by portions of the
paperboard bent rearwardly and forwardly out of the plane of the
top end and intermediate bridging sections to form bellows-like
pocket structures. Both pockets include suitable openings for
receiving and retaining the elongated article to be packaged.
The one-piece paperboard blank from which the new card is assembled
has a rectangular configuration with long side edges and short end
edges. In accordance with the invention, when the card is set up,
the short end edges overlap and form a portion of the rear wall of
the top retaining pocket. The inner one of the overlapping short
end edges is the terminal portion of the rear ply of the two-ply
top end section which also forms the major portion of the rear wall
of the upper retaining pocket. The outer one of the overlapping
short end edges is the terminal portion of the rear ply of the
intermediate bridging section and forms a rigid wall in front of
which the inner one of the short end edges may be tucked after the
article is inserted to hold the top portion of the packaged article
in position.
For a more complete understanding of the present invention and its
attendant advantages, reference should be made to the following
detailed description taken in conjunction with the accompanying
drawings.
BRIEF DESCRIPTION OF DRAWINGS
FIG. 1 is a plan view of the one-piece blank of the invention;
FIG. 2 is a plan view of a display card in accordance with the
invention including a packaged article in place;
FIG. 3 is a cross-sectional view of the display card of FIG. 2
taken along line 3--3 thereof.
DESCRIPTION OF A PREFERRED EMBODIMENT
Referring to the drawing, the display card blank indicated
generally by the numeral 10 includes a plurality of consecutive
panels separated by score lines upon which the blank is folded in
setting up the card. The two-ply top end section 11 of the card is
formed by adjacent panels 12 and 13 which are separated by the fold
line 14. The panels 12 and 13 include apertures 15, 16, that
register when the panels are folded into a face-to-face
relationship along the score line 14. The apertures 15, 16 are
suitable for accepting the hanging rods typically used in the
retail display of card mounted merchandise.
The upper article retaining pocket, which takes the form of a
bellowed structure in the set up carton, is formed by the lower
portion of the panel 13, the panel 18 and the back panels 19 and
20. The lower portion of the panel 13 and the panel 18 are cut out
in an appropriate shape 21 to retain the packaged articles. In the
case of scissors, the cut out 21 preferably takes the form of a
tear drop, which, as shown in FIG. 3, encloses and retains the
point of the scissors with minimum concealment. The tear drop
shaped cut out for retaining the point of a scissor-like article is
particularly effective in providing for ease of insertion of the
article during packaging.
The intermediate bridging section 22 between the upper and lower
pockets is a two-ply section having a front portion 23 and a rear
portion 24. In accordance with the invention, the rear portion 24
includes an extension lip 25 continuous therewith, that overlaps
the panel 20, providing for easy insertion and removal of the
packaged article by engaging or disengaging the panel 20 with the
extension lip 25.
As shown best in FIG. 2 of the drawing, the lower retaining pocket
is also of a bellows-type structure with, however, a rigid back
portion comprising the lower section 26 of the panel 24. The bottom
of the lower retaining pocket is composed of two panels 27, 28
arranged in a V-like configuration. The front facing panel of the
V-configuration, 28, forms a retaining lip to secure the portion of
the packaged article that is inserted into the die cut opening 29
of the lower retaining pocket.
In accordance with the preferred form of the invention, the front
portion of the lower retaining pocket includes the panel 30, which
is contiguous with the front portion 23 of the intermediate
bridging section and separated therefrom by short score lines 31,
32. The short score lines 31, 32 extend from opposite edges of the
blank, inwardly to the die cut opening 29. The die cut opening 29
includes an inner section 33, that remains in the plane of the
panel 23 when the display card is set up and die cut lines 34--36.
The die cut lines 34, 35 are generally symmetrical and may be of
any configuration appropriate to the packaged article. The die cut
line 36 extends across the bottom of the die cut opening 29.
The display card of the invention is set up from the blank 10 by
folding the panels 12 and 13 along the score line 14 into a
face-to-face relationship and fastening with an appropriate
adhesive strip 37. The panels 24, 27 are folded along score line 38
to form the lower pocket V-configuration and to bring panels 23, 24
into a face-to-face relationship with the lip 25 extending above
the score line 41. The panel 23 is fastened to panel 24 by
appropriate adhesive strips 39, 40. The dimension of the panels
making up the blank 10 is such that the set up card, before article
insertion, is flat for ease and economy of shipment.
The new and improved display card is very well suited for packaging
elongate pointed articles, such as the pair of scissors shown in
FIGS. 2 and 3. The relatively wide handle portion of the scissors
sits in the V-shaped well formed by the panels 27, 28 at the bottom
of the lower retaining pocket. The pointed end of the scissors is
inserted into the tear drop shaped opening in the upper retaining
pocket and is securely held therein by the lower section of the
panel 13 which extends below the score line 17. The rear flap of
the upper retaining pocket fits along the inner surface of the
extension lip 25 and provides easy manipulation of the upper
portion of the card for insertion and removal of the packaged
article.
In its preferred form, the display card of the invention provides a
simple, inexpensive and attractive means for the retail packaging
of elongate articles. Before insertion of the article to be
packaged, the new display card can be in a flat condition for
economy of shipment yet can be set up instantaneously. The new
carton is particularly attractive for the retail display of
merchandise since the article retaining portions of the card cover
up only a small portion of the article at both ends, thereby
permitting the consumer to clearly see what he is buying.
It is to be understood, of course, that the specific embodiment of
the invention herein illustrated and described is intended to be
representative only, as certain changes may be made therein without
departing from the clear teachings of the disclosure. Accordingly,
reference should be made to the following appended claims in
determining the full scope of the invention.
* * * * *