A FAMILY OWNED COMPANY FOR 10 GENERATIONS JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO TEQUILA WITH NATURAL FLAVORS MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO

The mark consists of a depiction of a maroon devil painted with the colors white, pink, green, orange, red and yellow against a beige background with scrolls inside an oval. The oval is outlined in maroon with a border of maroon spikes. The devil is holding in both hands a maroon and red painted trident that is pointing down. The devil's tail is pointing up and ends with an arrow that is also pointing up. The devil character is depicted with horns, pointy ears, with one leg ending in a hoof and the other leg ending in a raven's foot with talons and claws, and a mischievous expression, smile and its tongue sticking out. A green agave plant appears behind the devil and both are contained inside an oval design. Beneath the devil character is a red three panel label. The first panel of the label consist of a circle with the words "A FAMILY OWNED COMPANY" around the top of the circle and "GENERATIONS" around the bottom of the circle, and small spikes extend from the circle outward. "FOR 10" appears inside a smaller inner circle. Surrounding the outer circle there appear four devil faces in profile with surrounding scrolls and agave plants. The center panel of the label consist of the words "JOSE CUERVO" in yellow at the top, "DEVIL'S RESERVE" in white in the middle, and "RESERVA DEL DIABLO" and "TEQUILA WITH NATURAL FLAVORS" in maroon at the bottom with a line underneath. The wording is surrounded by features of small designs of scrolls, a trident, agave plants and a devil with trident. Either side of the center panel has two maroon tridents pointing up. The third panel consist of a maroon design of a devil's head in profile with its tongue sticking out with a trident going through it surrounded by various scroll designs and agave plants. A maroon rectangle appears at the bottom of the panel with the words "MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO". The entire design has a maroon outline with small maroon spikes extending inwards from the border.

Mark For: A FAMILY OWNED COMPANY FOR 10 GENERATIONS JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO TEQUILA WITH NATURAL FLAVORS MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO™ trademark registration is intended to cover the category of alcoholic beverages (except beer).

Status

2024-07-13 UTC
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LIVE APPLICATION Awaiting Examination

Research	OneLook Acronym Finder
Serial Number	98646039
Mark Literal Elements	A FAMILY OWNED COMPANY FOR 10 GENERATIONS JOSE CUERVO DEVIL'S RESERVE RESERVA DEL DIABLO TEQUILA WITH NATURAL FLAVORS MAS SABE EL DIABLO POR VIEJO QUE POR DIABLO
Mark Drawing Type	0 - UNKNOWN MARK DRAWING TYPE
Mark Type	Trademark
Standard Character Claim	No
Current Location	Not Found
Basis	No
Class Status	ACTIVE
Primary US Classes	047: Wines 049: Distilled Alcoholic Liquors
Primary International Class	033 - Primary Class (Wine and spirits) Alcoholic beverages (except beers).
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Margarita Wallach, Esq.
Attorney Docket Number	138848-10038

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