Application

UNLEASH THE BEAST!

Monster Energy Company

Trademark/Service Mark Application, Principal Register

PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 98548312
Filing Date: 05/13/2024

The table below presents the data as entered.

Input Field
Entered
SERIAL NUMBER 98548312
MARK INFORMATION
*MARK \\TICRS\EXPORT18\IMAGEOUT 18\985\483\98548312\xml1 \ APP0002.JPG
SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT Unleash the Beast!
COLOR MARK YES
COLOR(S) CLAIMED
(If applicable)
The color(s) green and black is/are claimed as a feature of the mark.
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the words "Unleash the Beast!" in a green stylized font on a black background.
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 944 x 373
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Monster Energy Company
*MAILING ADDRESS 1 Monster Way
*CITY Corona
*STATE
(Required for U.S. applicants)
California
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
92879
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
TYPE corporation
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS 032 
*IDENTIFICATION Non-alcoholic beverages
FILING BASIS SECTION 1(a)
       FIRST USE ANYWHERE DATE At least as early as 04/16/2002
       FIRST USE IN COMMERCE DATE At least as early as 04/16/2002
       SPECIMEN FILE NAME(S) \\TICRS\EXPORT18\IMAGEOUT 18\985\483\98548312\xml1 \ APP0003.JPG
       SPECIMEN DESCRIPTION photo of mark on packaging for goods
        WEBPAGE URL None Provided
        WEBPAGE DATE OF ACCESS None Provided
ATTORNEY INFORMATION
NAME Jessica C. Sganga
ATTORNEY DOCKET NUMBER HANB.18113T
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Knobbe, Martens, Olson & Bear, LLP
STREET 2040 Main St., 14th Fl.
CITY Irvine
STATE California
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 92614
EMAIL ADDRESS efiling@knobbe.com
OTHER APPOINTED ATTORNEY Edward A. Schlatter, Joseph R. Re, Catherine J. Holland, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, Stephen C. Jensen, Steven J. Nataupsky, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Stacey R. Halpern, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Mark J. Gallagher, Brian C. Horne, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Matthew S. Bellinger, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen Cassidy Selvaggio, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Vikas Bhargava, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Hans L. Mayer, Jessica C. Sganga, Justin J. Gillett, Alexander J. Martinez, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Robert J. Hilton, Daniel P. Hughes, Jeremiah S. Helm, David M. Cohen, Jordan Gottdank, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Kregg A. Koch, Daniel C. Kiang, Daniel A. Kamkar, Jacob R. Rosenbaum, Douglas B. Wentzel, Aaron S. Johnson, Bryan J. Johnson, Mark D. Marsden, Joan Y. Chan, Nicholas A. Belair, Angela K. Dremann, Ashley C. Morales, Mark Rubinshtein, Clayton R. Henson, Aryeh N. Feinstein, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Samuel I. Cockriel, Serah R. Friedman, Justin E. Culbertson, Marissa M. Rosenbaum, Christopher L. Lewis, Ben K. Shiroma, Makoto Tsunozaki, Paige L. Cappelli, Matthew S. Friedrichs, Silas K. Alexander, Brian C. Barnes, Spencer R. Carter, Xiaoyu Shelley Chen, Laura E. Liebman, Katherine R. McMorrow, Alexander G. Trimes, Logan P. Young, Julie T. Vo, Jose A. Martin del Campo, Michelle J. Ziperstein, Cesar A. Estrada, Hyunjin Park, Matthew T. Pham, Julia N. Hanson, Brianne M. Kingery, Joshua C. Loader, Raymond S. Lu, Alistair J. McIntyre, Morgan E. Robertson, Geetha Durairaj, Joseph A.R. Gerber, Holly M. Gordon, Inzer C. Ni, Charles K. Crane, Christian D. Boettcher, Nefi R. Oliva, Stacy L. N. Rush, Arash Pia, Paul D. Spiel, Savannah J. Torborg, Matthew S. Whitehead, Raina J. Patel, Brittany M. Penn, PoAn Chen, Mengmeng Du, Zachary B. Messick, Kenneth O. Aruda, Matthew J. Petersen, Rhett D. Ramsey, Joel D. Andersen, Adam G. Copeland, Tyler S. Cox, Douglas W. Crandell, Brandon D. Hupka, Jeremy P. Johansen, Emily K. McCorry, Daniel M. Mittelstein, Shloka K. Raghavan, Matthew C. Ruth, Robert W. Servilio, Justin K. Theam, Eric L. Wittgrove, Chunbaixue Yang, Rory R. Lootsma, Susan E. Pratt, Christy M. Goudamanis, John P.B. Hendershott, Kemarie Jorgensen, Nicole E. Kim, Susan M. Janicki, Juhyun Kim, Sara Witty, Rachel J. Zacuto, Jamal L. Perry, James M. Raleigh, Charles J. Sirek, Harper L. Beasley, Jordan A. DeOrio, Jacob J. Golan, Anna Hankal, Shawn P. Hickey, Luke D. Holbrook, Andrew Huntsinger, Juliana H. Kirby, Isabella C. Pestana, Kelsey S. Weinman, Abigail K. Dagher, Zachary B. Grinovich, Sashank Krothapally, Emmett J. Litvak, Nickolas R.S. Taylor, Melis Tirhi, Zoe Vikstrom, Baiyu Zhu, Ryan B. Freedman, Jae Jin Lee, Ryan M. Newell, Joshua M. Martineau, Martin S. Sulsky, Tirzah A. Lowe, Deborah S. Shepherd, Elenore Niu, Erin M. Cardinal, Paige E. Radtke, and Aerie Y. Lin
CORRESPONDENCE INFORMATION
NAME Jessica C. Sganga
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE efiling@knobbe.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION TEAS Standard
NUMBER OF CLASSES 1
APPLICATION FOR REGISTRATION PER CLASS 350
*TOTAL FEES DUE 350
*TOTAL FEES PAID 350
SIGNATURE INFORMATION
SIGNATURE /jessica sganga/
SIGNATORY'S NAME Jessica C. Sganga
SIGNATORY'S POSITION Attorney of Record, California Bar Member
SIGNATORY'S PHONE NUMBER 949-760-0404
DATE SIGNED 05/13/2024
SIGNATURE METHOD Sent to third party for signature



PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number


Trademark/Service Mark Application, Principal Register

Serial Number: 98548312
Filing Date: 05/13/2024

To the Commissioner for Trademarks:

MARK: Unleash the Beast! (stylized and/or with design, see mark)
The literal element of the mark consists of Unleash the Beast!. The color(s) green and black is/are claimed as a feature of the mark. The mark consists of the words "Unleash the Beast!" in a green stylized font on a black background.
The applicant, Monster Energy Company, a corporation of Delaware, having an address of
      1 Monster Way
      Corona, California 92879
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 032:  Non-alcoholic beverages

In International Class 032, the mark was first used by the applicant or the applicant's related company or licensee or predecessor in interest at least as early as 04/16/2002, and first used in commerce at least as early as 04/16/2002, and is now in use in such commerce. The applicant is submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods/services, consisting of a(n) photo of mark on packaging for goods.
Specimen File1
Webpage URL: None Provided
Webpage Date of Access: None Provided




The owner's/holder's proposed attorney information: Jessica C. Sganga. Other appointed attorneys are Edward A. Schlatter, Joseph R. Re, Catherine J. Holland, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, Stephen C. Jensen, Steven J. Nataupsky, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Stacey R. Halpern, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Mark J. Gallagher, Brian C. Horne, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Matthew S. Bellinger, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen Cassidy Selvaggio, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Vikas Bhargava, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Hans L. Mayer, Jessica C. Sganga, Justin J. Gillett, Alexander J. Martinez, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Robert J. Hilton, Daniel P. Hughes, Jeremiah S. Helm, David M. Cohen, Jordan Gottdank, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Kregg A. Koch, Daniel C. Kiang, Daniel A. Kamkar, Jacob R. Rosenbaum, Douglas B. Wentzel, Aaron S. Johnson, Bryan J. Johnson, Mark D. Marsden, Joan Y. Chan, Nicholas A. Belair, Angela K. Dremann, Ashley C. Morales, Mark Rubinshtein, Clayton R. Henson, Aryeh N. Feinstein, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Samuel I. Cockriel, Serah R. Friedman, Justin E. Culbertson, Marissa M. Rosenbaum, Christopher L. Lewis, Ben K. Shiroma, Makoto Tsunozaki, Paige L. Cappelli, Matthew S. Friedrichs, Silas K. Alexander, Brian C. Barnes, Spencer R. Carter, Xiaoyu Shelley Chen, Laura E. Liebman, Katherine R. McMorrow, Alexander G. Trimes, Logan P. Young, Julie T. Vo, Jose A. Martin del Campo, Michelle J. Ziperstein, Cesar A. Estrada, Hyunjin Park, Matthew T. Pham, Julia N. Hanson, Brianne M. Kingery, Joshua C. Loader, Raymond S. Lu, Alistair J. McIntyre, Morgan E. Robertson, Geetha Durairaj, Joseph A.R. Gerber, Holly M. Gordon, Inzer C. Ni, Charles K. Crane, Christian D. Boettcher, Nefi R. Oliva, Stacy L. N. Rush, Arash Pia, Paul D. Spiel, Savannah J. Torborg, Matthew S. Whitehead, Raina J. Patel, Brittany M. Penn, PoAn Chen, Mengmeng Du, Zachary B. Messick, Kenneth O. Aruda, Matthew J. Petersen, Rhett D. Ramsey, Joel D. Andersen, Adam G. Copeland, Tyler S. Cox, Douglas W. Crandell, Brandon D. Hupka, Jeremy P. Johansen, Emily K. McCorry, Daniel M. Mittelstein, Shloka K. Raghavan, Matthew C. Ruth, Robert W. Servilio, Justin K. Theam, Eric L. Wittgrove, Chunbaixue Yang, Rory R. Lootsma, Susan E. Pratt, Christy M. Goudamanis, John P.B. Hendershott, Kemarie Jorgensen, Nicole E. Kim, Susan M. Janicki, Juhyun Kim, Sara Witty, Rachel J. Zacuto, Jamal L. Perry, James M. Raleigh, Charles J. Sirek, Harper L. Beasley, Jordan A. DeOrio, Jacob J. Golan, Anna Hankal, Shawn P. Hickey, Luke D. Holbrook, Andrew Huntsinger, Juliana H. Kirby, Isabella C. Pestana, Kelsey S. Weinman, Abigail K. Dagher, Zachary B. Grinovich, Sashank Krothapally, Emmett J. Litvak, Nickolas R.S. Taylor, Melis Tirhi, Zoe Vikstrom, Baiyu Zhu, Ryan B. Freedman, Jae Jin Lee, Ryan M. Newell, Joshua M. Martineau, Martin S. Sulsky, Tirzah A. Lowe, Deborah S. Shepherd, Elenore Niu, Erin M. Cardinal, Paige E. Radtke, and Aerie Y. Lin. Jessica C. Sganga of Knobbe, Martens, Olson & Bear, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2040 Main St., 14th Fl.
      Irvine, California 92614
      United States
      efiling@knobbe.com
The docket/reference number is HANB.18113T.
Jessica C. Sganga submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:
      Jessica C. Sganga
       PRIMARY EMAIL FOR CORRESPONDENCE: efiling@knobbe.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

Declaration Signature

Signature: /jessica sganga/   Date: 05/13/2024
Signatory's Name: Jessica C. Sganga
Signatory's Position: Attorney of Record, California Bar Member
Signatory's Phone Number: 949-760-0404
Signature method: Sent to third party for signature
Payment Sale Number: 98548312
Payment Accounting Date: 05/13/2024

Serial Number: 98548312
Internet Transmission Date: Mon May 13 20:05:48 ET 2024
TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XXX-202405132005499
07468-98548312-870731df0b55d56b7bf3a9f4d
4376b2ac9c84eb1305fc8abc2d01ca9798bb227-
CC-05488209-20240513180957836961

Application [image/jpeg]

Application [image/jpeg]


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