TEAS Plus New Application

M WHITE HAZE

Monster Energy Company

Trademark/Service Mark Application, Principal Register

PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 98369802
Filing Date: 01/22/2024

NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular application.


The table below presents the data as entered.

Input Field
Entered
TEAS Plus YES
MARK INFORMATION
*MARK \\TICRS\EXPORT18\IMAGEOUT 18\983\698\98369802\xml1 \ FTK0002.JPG
*SPECIAL FORM YES
USPTO-GENERATED IMAGE NO
LITERAL ELEMENT M WHITE HAZE
*COLOR MARK NO
*COLOR(S) CLAIMED
(If applicable)
*DESCRIPTION OF THE MARK
(and Color Location, if applicable)
The mark consists of the letter "M" in the form of a claw above the wording "WHITE HAZE".
PIXEL COUNT ACCEPTABLE YES
PIXEL COUNT 929 x 675
REGISTER Principal
APPLICANT INFORMATION
*OWNER OF MARK Monster Energy Company
*MAILING ADDRESS 1 Monster Way
*CITY Corona
*STATE
(Required for U.S. applicants)
California
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
92879
*EMAIL ADDRESS XXXX
LEGAL ENTITY INFORMATION
*TYPE CORPORATION
* STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY OF INCORPORATION Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS 033 
*IDENTIFICATION Alcoholic beverages, except beers
*FILING BASIS SECTION 1(b)
ADDITIONAL STATEMENTS SECTION
*TRANSLATION
(if applicable)
 
*TRANSLITERATION
(if applicable)
 
*CLAIMED PRIOR REGISTRATION
(if applicable)
The applicant claims ownership of active prior U.S. Registration Number(s) 2903214, 3434822, 4625118, and others. 
*CONSENT (NAME/LIKENESS)
(if applicable)
*CONCURRENT USE CLAIM
(if applicable)
 
ATTORNEY INFORMATION
NAME Jessica Sganga
ATTORNEY DOCKET NUMBER HANC2.061T
ATTORNEY BAR MEMBERSHIP NUMBER XXX
YEAR OF ADMISSION XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY XX
FIRM NAME Knobbe, Martens, Olson & Bear, LLP
STREET 2040 Main Street, 14th Floor
CITY Irvine
STATE California
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY United States
ZIP/POSTAL CODE 92614
PHONE 949-760-0404
FAX 949-760-9502
EMAIL ADDRESS efiling@knobbe.com
OTHER APPOINTED ATTORNEY John B. Sganga, Jr., Edward A. Schlatter, Joseph R. Re, Catherine J. Holland, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, Stephen C. Jensen, Steven J. Nataupsky, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Douglas G. Muehlhauser, Stacey R. Halpern, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Mark J. Gallagher, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Matthew S. Bellinger, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen Cassidy Selvaggio, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Vikas Bhargava, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Hans L. Mayer, Jessica C. Sganga, Justin J. Gillett, Alexander J. Martinez, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Robert J. Hilton, Daniel P. Hughes, Jeremiah S. Helm, David M. Cohen, Jordan Gottdank, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Kregg A. Koch, Daniel C. Kiang, Albert J. Sueiras, Daniel A. Kamkar, Jacob R. Rosenbaum, Douglas B. Wentzel, James E. Youngblood, Deborah S. Shepherd, Mark D. Marsden, Joan Y. Chan, Nicholas A. Belair, Angela K. Dremann, Elenore Niu, Ashley C. Morales, Jordan M. Cox, Mark Rubinshtein, Clayton R. Henson, Aryeh N. Feinstein, Aaron S. Johnson, Bryan J. Johnson, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Samuel I. Cockriel, Serah R. Friedman, Bita Kianian, Justin E. Culbertson, Marissa M. Rosenbaum, Karl W. Kowallis, Christopher L. Lewis, Ben K. Shiroma, Makoto Tsunozaki, Paige L. Cappelli, Matthew S. Friedrichs, David G. Kim, Silas K. Alexander, Nima Zargari, Brian C. Barnes, Spencer R. Carter, Xiaoyu Shelley Chen, Laura E. Liebman, Katherine R. McMorrow, Alexander G. Trimes, Logan P. Young, Julie T. Vo, Jose A. Martin del Campo, Michelle J. Ziperstein, Cesar A. Estrada, Hyunjin Park, Matthew T. Pham, Julia N. Hanson, Brianne M. Kingery, Joshua C. Loader, Raymond S. Lu, Alistair J. McIntyre, Kenneth P. McNeill, Morgan E. Robertson, Geetha Durairaj, Joseph A.R. Gerber, Holly M. Gordon, Inzer C. Ni, Charles K. Crane, Christian D. Boettcher, Nyja A. Prior, Nefi R. Oliva, Paul D. Spiel, Kyle Smith, Savannah J. Torborg, Matthew S. Whitehead, Raina J. Patel, Smith S. Piyanan, PoAn Chen, Mengmeng Du, Zachary B. Messick, Matthew J. Petersen, Rhett D. Ramsey, Joel D. Andersen, Adam G. Copeland, William Cortes, Tyler S. Cox, Douglas W. Crandell, David J.K. Hulett, Brandon D. Hupka, Jeremy P. Johansen, Emily K. McCorry, Daniel M. Mittelstein, Shloka K. Raghavan, Matthew C. Ruth, Robert W. Servilio, Justin K. Theam, Eric L. Wittgrove, Chunbaixue Yang, Rory R. Lootsma, Susan E. Pratt, Juhyun Kim, Sara Witty, Rachel J. Zacuto, James M. Raleigh, Charles J. Sirek, Shawn P. Hickey, Martin S. Sulsky, Erin M. Cardinal, Paige E. Radtke, and Aerie Y. Lin
CORRESPONDENCE INFORMATION
NAME Jessica Sganga
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE efiling@knobbe.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
FEE INFORMATION
APPLICATION FILING OPTION TEAS Plus
NUMBER OF CLASSES 1
APPLICATION FOR REGISTRATION PER CLASS 250
*TOTAL FEES DUE 250
*TOTAL FEES PAID 250
SIGNATURE INFORMATION
* SIGNATURE /jarg/
* SIGNATORY'S NAME Joseph A. R. Gerber
* SIGNATORY'S POSITION Associate Attorney, Knobbe, Martens, Olson & Bear LLP, New York Bar member
SIGNATORY'S PHONE NUMBER 949-760-0404
* DATE SIGNED 01/22/2024
SIGNATURE METHOD Sent to third party for signature



PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number


Trademark/Service Mark Application, Principal Register

TEAS Plus Application

Serial Number: 98369802
Filing Date: 01/22/2024

To the Commissioner for Trademarks:

MARK: M WHITE HAZE (stylized and/or with design, see mark)
The literal element of the mark consists of M WHITE HAZE. The applicant is not claiming color as a feature of the mark. The mark consists of the letter "M" in the form of a claw above the wording "WHITE HAZE".
The applicant, Monster Energy Company, a corporation of Delaware, having an address of
      1 Monster Way
      Corona, California 92879
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

For specific filing basis information for each item, you must view the display within the Input Table.
International Class 033:  Alcoholic beverages, except beers
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services. (15 U.S.C. Section 1051(b)).



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 2903214, 3434822, 4625118, and others.


The owner's/holder's proposed attorney information: Jessica Sganga. Other appointed attorneys are John B. Sganga, Jr., Edward A. Schlatter, Joseph R. Re, Catherine J. Holland, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, Stephen C. Jensen, Steven J. Nataupsky, Joseph F. Jennings, Craig S. Summers, Ronald J. Schoenbaum, John R. King, Adeel S. Akhtar, David N. Weiss, Douglas G. Muehlhauser, Stacey R. Halpern, Joseph M. Reisman, Michael L. Fuller, Paul N. Conover, Robert J. Roby, Sabing H. Lee, William R. Zimmerman, Eric S. Furman, Susan M. Natland, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Irfan A. Lateef, Mark J. Gallagher, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, Perry D. Oldham, Russell M. Jeide, Matthew S. Bellinger, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Marko R. Zoretic, Derek C. Dailey, Jarom D. Kesler, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Agnes Juang, Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Joshua J. Stowell, Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Mark Lezama, Sean Ambrosius, Stephen W. Larson, Michael R. Christensen, Benjamin J. Everton, Jason A. Gersting, Baraa Kahf, Alan G. Laquer, Vlad Teplitskiy, Jeffery L. Hallstrom, Maria V. Stout, William O. Adams, Ian W. Gillies, Andrew W. Lloyd, Mark D. Kachner, Lincoln S. Essig, David R. Trossen, Aaron M. Davis, Jason R. Swartz, Benjamin B. Anger, Jason A. Champion, Daniel V. Gibson, Jeremy J. Carney, Karen Cassidy Selvaggio, Adam B. Powell, Karen J. Lenker, Bryan G. McWhorter, Nathanael R. Luman, Andrea L. Cheek, Damien J. Howard, Jane Q. Dai, Shannon Lam, Peter Law, Jacob Peterson, Christie R.W. Matthaei, Vladimir S. Lozan, Paul S. Stellman, Heungsoo Choi, Vikas Bhargava, Jeremy A. Anapol, Scott A. Cromar, Kendall M. Loebbaka, David R. Schmidt, Harnik Shukla, Charlene A. Azema, Morgan R. Coates, Jessica L. Achtsam, Jonathan A. Menkes, Rosaleen H. Chou, Kyu S. Min, Chang Sik Lim, Thomas S.H. Cowan, Devanie A. DuFour, Hans L. Mayer, Jessica C. Sganga, Justin J. Gillett, Alexander J. Martinez, Brian M. Graham, Brian J. Flynn, Mitchell B. Hadley, Robert J. Hilton, Daniel P. Hughes, Jeremiah S. Helm, David M. Cohen, Jordan Gottdank, Nathan D. Reeves, Brandon G. Smith, Xiaoyan Sabrina Wang, Kregg A. Koch, Daniel C. Kiang, Albert J. Sueiras, Daniel A. Kamkar, Jacob R. Rosenbaum, Douglas B. Wentzel, James E. Youngblood, Deborah S. Shepherd, Mark D. Marsden, Joan Y. Chan, Nicholas A. Belair, Angela K. Dremann, Elenore Niu, Ashley C. Morales, Jordan M. Cox, Mark Rubinshtein, Clayton R. Henson, Aryeh N. Feinstein, Aaron S. Johnson, Bryan J. Johnson, Lindsay A. Laddaran, Janet M. Allendorph, Alexander Zeng, Samuel I. Cockriel, Serah R. Friedman, Bita Kianian, Justin E. Culbertson, Marissa M. Rosenbaum, Karl W. Kowallis, Christopher L. Lewis, Ben K. Shiroma, Makoto Tsunozaki, Paige L. Cappelli, Matthew S. Friedrichs, David G. Kim, Silas K. Alexander, Nima Zargari, Brian C. Barnes, Spencer R. Carter, Xiaoyu Shelley Chen, Laura E. Liebman, Katherine R. McMorrow, Alexander G. Trimes, Logan P. Young, Julie T. Vo, Jose A. Martin del Campo, Michelle J. Ziperstein, Cesar A. Estrada, Hyunjin Park, Matthew T. Pham, Julia N. Hanson, Brianne M. Kingery, Joshua C. Loader, Raymond S. Lu, Alistair J. McIntyre, Kenneth P. McNeill, Morgan E. Robertson, Geetha Durairaj, Joseph A.R. Gerber, Holly M. Gordon, Inzer C. Ni, Charles K. Crane, Christian D. Boettcher, Nyja A. Prior, Nefi R. Oliva, Paul D. Spiel, Kyle Smith, Savannah J. Torborg, Matthew S. Whitehead, Raina J. Patel, Smith S. Piyanan, PoAn Chen, Mengmeng Du, Zachary B. Messick, Matthew J. Petersen, Rhett D. Ramsey, Joel D. Andersen, Adam G. Copeland, William Cortes, Tyler S. Cox, Douglas W. Crandell, David J.K. Hulett, Brandon D. Hupka, Jeremy P. Johansen, Emily K. McCorry, Daniel M. Mittelstein, Shloka K. Raghavan, Matthew C. Ruth, Robert W. Servilio, Justin K. Theam, Eric L. Wittgrove, Chunbaixue Yang, Rory R. Lootsma, Susan E. Pratt, Juhyun Kim, Sara Witty, Rachel J. Zacuto, James M. Raleigh, Charles J. Sirek, Shawn P. Hickey, Martin S. Sulsky, Erin M. Cardinal, Paige E. Radtke, and Aerie Y. Lin. Jessica Sganga of Knobbe, Martens, Olson & Bear, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2040 Main Street, 14th Floor
      Irvine, California 92614
      United States
      949-760-0404(phone)
      949-760-9502(fax)
      efiling@knobbe.com
The docket/reference number is HANC2.061T.
Jessica Sganga submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:
      Jessica Sganga
       PRIMARY EMAIL FOR CORRESPONDENCE: efiling@knobbe.com
       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED


Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $250 has been submitted with the application, representing payment for 1 class(es).

Declaration

Declaration Signature

Signature: /jarg/   Date: 01/22/2024
Signatory's Name: Joseph A. R. Gerber
Signatory's Position: Associate Attorney, Knobbe, Martens, Olson & Bear LLP, New York Bar member
Signatory's Phone Number: 949-760-0404
Signature method: Sent to third party for signature
Payment Sale Number: 98369802
Payment Accounting Date: 01/22/2024

Serial Number: 98369802
Internet Transmission Date: Mon Jan 22 18:11:03 ET 2024
TEAS Stamp: USPTO/FTK-XXX.XXX.XX.XX-2024012218110433
7609-98369802-870e0b3dbcf8fd28d39fe1b132
f42581c4e4ddf6f4568f83bbb9222c2277bc8ffd
-CC-11036802-20240122133018533038

TEAS Plus New Application [image/jpeg]


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