Trademark/Service Mark Application, Principal Register

MARK INFORMATION
Input Field	Entered
TEAS Plus	YES
*MARK	FREEFORM
*STANDARD CHARACTERS	YES
USPTO-GENERATED IMAGE	YES
LITERAL ELEMENT	FREEFORM
*MARK STATEMENT	The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER	Principal
APPLICANT INFORMATION
*OWNER OF MARK	Purple Innovation, LLC
*MAILING ADDRESS	4100 N. Chapel Ridge Road, Suite 200
*CITY	Lehi
*STATE (Required for U.S. applicants)	Utah
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY	United States
*ZIP/POSTAL CODE (Required for U.S. and certain international addresses)	84043
*EMAIL ADDRESS	XXXX
LEGAL ENTITY INFORMATION
*TYPE	LIMITED LIABILITY COMPANY
* STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED	Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
*INTERNATIONAL CLASS	020
*IDENTIFICATION	Pillows
*FILING BASIS	SECTION 1(b)
ADDITIONAL STATEMENTS INFORMATION
*TRANSLATION (if applicable)
*TRANSLITERATION (if applicable)
*CLAIMED PRIOR REGISTRATION (if applicable)
*CONSENT (NAME/LIKENESS) (if applicable)
*CONCURRENT USE CLAIM (if applicable)
ATTORNEY INFORMATION
NAME	James A. Larson
ATTORNEY DOCKET NUMBER	54023-1140US
ATTORNEY BAR MEMBERSHIP NUMBER	XXX
YEAR OF ADMISSION	XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY	XX
FIRM NAME	Purple Innovation, LLC
STREET	4100 N. Chapel Ridge Road, Suite 200
CITY	Lehi
STATE	Utah
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY	United States
ZIP/POSTAL CODE	84043
EMAIL ADDRESS	djp.ipmail@dentons.com
CORRESPONDENCE INFORMATION
NAME	James A. Larson
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE	djp.ipmail@dentons.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)	james.l@purple.com; tami.ro@purple.com
FEE INFORMATION
APPLICATION FILING OPTION	TEAS Plus
NUMBER OF CLASSES	1
APPLICATION FOR REGISTRATION PER CLASS	250
*TOTAL FEES DUE	250
*TOTAL FEES PAID	250
SIGNATURE INFORMATION
* SIGNATURE	/James A. Larson/
* SIGNATORY'S NAME	James A. Larson
* SIGNATORY'S POSITION	Attorney of Record, Utah State Bar
SIGNATORY'S PHONE NUMBER	801-375-6600
* DATE SIGNED	06/05/2023
SIGNATURE METHOD	Signed directly within the form

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory under the facts of the particular application.

The table below presents the data as entered.

Trademark/Service Mark Application, Principal Register

TEAS Plus Application

To the Commissioner for Trademarks: