Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 98011196

Filing Date: 05/24/2023

To the Commissioner for Trademarks:

MARK: PEDIGREE GOODPOINTS (Standard Characters, see mark)
The literal element of the mark consists of PEDIGREE GOODPOINTS. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Mars, Incorporated, a corporation of Delaware, having an address of
      6885 Elm Street
      Mclean, Virginia 22101-3883
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  Downloadable computer application software for mobile devices or phones, namely, software for the issuance and redemption of reward points that can be earned by users when making a purchase of products and services that can be subsequently redeemed for future purchases or other benefits
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on European Union Trademark - EUTM application number 018807045, filed 12/07/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority.


International Class 035:  Providing customer incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services, as well as special offers, rewards, and benefits; administration of a customer loyalty program which provides special offers, rewards, and benefits; customer loyalty services for commercial, promotional and/or advertising purposes.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on European Union Trademark - EUTM application number 018807045, filed 12/07/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority.




The owner's/holder's proposed attorney information: Robert Doerfler. Other appointed attorneys are Sophie B. Anger, Andrew Tsai, Pamela Mallari, Lynn Hsu. Robert Doerfler, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      Mars Goose Island
      930 West Evergreen Avenue
      Chicago, Illinois 60641
      United States
      (877) 421-5097(fax)
      mars.us.mp@effem.com

Robert Doerfler submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Robert Doerfler

PRIMARY EMAIL FOR CORRESPONDENCE: mars.us.mp@effem.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Lindsay Smith/   Date: 05/22/2023
Signatory's Name: Lindsay Smith
Signatory's Position: Brand Manager
Signatory's Phone Number: 6159228395
Signature method: Sent to third party for signature
Payment Sale Number: 98011196
Payment Accounting Date: 05/24/2023

Serial Number: 98011196
Internet Transmission Date: Wed May 24 13:40:11 ET 2023
TEAS Stamp: USPTO/BAS-XX.XXX.XXX.X-20230524134012207
103-98011196-860c83db3bcd561ed9e3bbea415
aaaf6db69b6855f9396453a7254836e5ff218c61
-DA-40116503-20230522142544856502