Trademark Filing

Mars, Incorporated

Application Filed: 2023-05-19
Trademark Application Details
Trademark Logo

The mark consists of a paw print devised of five concentric circles; the metacarpal pad is larger than the digital pads, and the four digital pads are of equal size and equal distance apart.

Mark For: This trademark registration is intended to cover the categories of promotional services, namely, promoting public awareness of medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; promotional services, namely, promoting public awareness of the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets; retail store services, wholesale store services, wholesale distributorship services, mail order catalog services, and online retail store services all featuring food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear, and headgear, games, toys, and agricultural products in the nature of agricultural equipment, chemicals for use in agriculture, and fertilizers; providing consumer product information relating to food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products in the nature of agricultural equipment, chemicals for use in agriculture, and fertilizers; business management consulting for veterinarians; business management consulting for retail stores featuring foodstuffs for animals; business management for veterinary practice; business consulting services in the field of promoting medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; business consulting services in the field of promoting the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets. [all]

>Color is not claimed as a feature of the mark. The mark consists of a paw print devised of five concentric circles; the metacarpal pad is larger than the digital pads, and the four digital pads are of equal size and equal distance apart.

Status

2023-06-08 UTC
LIVE APPLICATION Awaiting Examination
The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.


Research OneLook Acronym Finder
Serial Number98004791
Mark Literal ElementsNone
Mark Drawing Type-
Mark TypeSERVICE MARK
Standard Character ClaimNo
RegisterPRINCIPAL
Current LocationNEW APPLICATION PROCESSING 2023-05-23
Basis1(b)
Class StatusACTIVE
Primary US Classes
  • 100: Miscellaneous
  • 101: Advertising and Business
  • 102: Insurance and Financial
Primary International Class
  • 035 - Primary Class
  • (Advertising and business) Advertising; business management; business administration; office functions.
Filed UseNo
Current UseNo
Intent To UseYes
Filed ITUYes
44D FiledNo
44E CurrentNo
66A CurrentNo
Current BasisNo
No BasisNo
Attorney NameRobert Doerfler

Timeline

2023-05-19Application Filed
2023-05-23Location: NEW APPLICATION PROCESSING
2023-05-23Status: Live/Pending
2023-05-23Status: New application awaiting assignment to an examining attorney. See current trademark processing wait times for more information.
2023-05-23Transaction Date

Trademark Parties (Applicants & Owners)

Party: Mars, Incorporated
Address6885 Elm Street McLean, VIRGINIA UNITED STATES 22101
Legal Entity TypeCorporation
Legal Entity StateDELAWARE

Documents

Application2023-05-19
Drawing2023-05-19

Design Search Codes

031301Foot and paw prints of animals not including those from humans or birds; Paw prints; Paws; Claws of animals other than birds; Feet of animals other than birds; Scratch marks from claws and nails
260121Circles that are totally or partially shaded.
260131Circles

Attorney of Record

ROBERT DOERFLER
930 W EVERGREEN AVENUE
MARS GOOSE ISLAND
CHICAGO, IL 60642

Good, Services, and Codes


IC 035. US 100 101 102. G & S: Promotional services, namely, promoting public awareness of medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; promotional services, namely, promoting public awareness of the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets; retail store services, wholesale store services, wholesale distributorship services, mail order catalog services, and online retail store services all featuring food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear, and headgear, games, toys, and agricultural products in the nature of agricultural equipment, chemicals for use in agriculture, and fertilizers; providing consumer product information relating to food, beverages, pet food, pet care products, pet supply products, pet healthcare products in the nature of hygiene products, dietary products, and nutritional products, veterinary products in the nature of veterinary preparations, feed additives and supplements for veterinary preparations, gloves and lasers for veterinary purposes, veterinary instruments, non-electric and electric kitchen utensils, apparel for animals, clothing, footwear and headgear, games, toys and agricultural products in the nature of agricultural equipment, chemicals for use in agriculture, and fertilizers; business management consulting for veterinarians; business management consulting for retail stores featuring foodstuffs for animals; business management for veterinary practice; business consulting services in the field of promoting medical initiatives in the fields of veterinary practice, medicine and veterinarian medicine; business consulting services in the field of promoting the need for adopting animals, pet adoption, responsible pet ownership and the proper care and treatment of pets
IC 041. US 100 101 107. G & S: Educational services, namely, providing instruction in the fields of animal welfare, human interaction and safety with dogs, and human and dog health, fitness, and exercise; Providing on-line publications in the nature of applications concerning information on animal welfare, human interaction and safety with dogs, and human and dog health, fitness and exercise
IC 044. US 100 101. G & S: Providing information on pet health care and pet nutrition

International Codes:35
U.S. Codes:100,101,102
International Codes:41
U.S. Codes:100,101,107
International Codes:44
U.S. Codes:100,101
Type CodeType
GS0411Educational services, namely, providing instruction in the fields of animal welfare, human interaction and safety with dogs, and human and dog health, fitness, and exercise; Providing on-line publications in the nature of applications concerning information on animal welfare, human interaction and safety with dogs, and human and dog health, fitness and exercise

Trademark Filing History

DescriptionDateProceeding Number
NEW APPLICATION ENTERED2023-05-23

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