Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97917269

Filing Date: 05/02/2023

To the Commissioner for Trademarks:

MARK: MADISON (stylized and/or with design, see mark)
The literal element of the mark consists of MADISON. The applicant is not claiming color as a feature of the mark. The mark consists of the word MADISON in stylized script.
The applicant, Madison Investment Holdings, Inc., a corporation of Wisconsin, having an address of
      550 Science Drive
      Madison, Wisconsin 53711-1059
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 036:  Financial services, namely, investment management; mutual fund management, investment, distribution, brokerage and advisory services; management, investment, distribution, brokerage and advisory services in the field of exchange traded funds
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



Claim of Active Prior Registration(s)
The applicant claims ownership of active prior U.S. Registration Number(s) 4952464 and 4220963.

Miscellaneous Statement
In case it may help to address any issues that arise during examination, it is noted that Applicant has not yet used the mark on the identified services related to exchange traded funds, but has already used the mark for over a decade for the identified services that are NOT related to exchange traded funds. See, e.g., the specimens of record for US Regs. 4952464 and 4220963. Per TMEP 1212.09(a), a 2(f) claim of distinctiveness can be made for all identified services, as exchange traded funds are highly related to mutual funds.


The owner's/holder's proposed attorney information: Craig Fieschko. Other appointed attorneys are Joesph Leone, Charles Sara. Craig Fieschko of DeWitt LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      2 East Mifflin Street, Suite 600
      Madison, Wisconsin 53703
      United States
      cftm@dewittllp.com
The docket/reference number is 29297.024.
Craig Fieschko submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Craig Fieschko

PRIMARY EMAIL FOR CORRESPONDENCE: cftm@dewittllp.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $350 has been submitted with the application, representing payment for 1 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /craigfieschko/   Date: 05/02/2023
Signatory's Name: Craig Fieschko
Signatory's Position: Attorney for Applicant, Wisconsin Bar Member
Signatory's Phone Number: Not Provided
Signature method: Signed directly within the form
Payment Sale Number: 97917269
Payment Accounting Date: 05/02/2023

Serial Number: 97917269
Internet Transmission Date: Tue May 02 16:57:43 ET 2023
TEAS Stamp: USPTO/BAS-XXX.XXX.XXX.XXX-20230502165744
685838-97917269-8606611e9dcc46b919e83b9b
7591cd378983ebd7a6e70a8a89f98bdebcfe8b53
0-CC-57439420-20230502164517300534