Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97736600

Filing Date: 12/29/2022

To the Commissioner for Trademarks:

MARK: ILLUMINATE (Standard Characters, see mark)
The literal element of the mark consists of ILLUMINATE. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Digimarc Corporation, a corporation of Oregon, having an address of
      8500 SW Creekside Place
      Beaverton, Oregon 97008
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 009:  computer software for steganography applications, namely software to embed and detect digital watermarks in images, print, physical products and packages; computer software for steganography application software for use in a smart phone, laptop or other hardware device; computer software for use with creating a unique digital identity for physical items; computer software development tools; computer software for use as application programming interfaces (APIs) for use with creating a unique digital identity for physical items; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, linking, sharing and transmitting electronic media or information via computer and communication networks; computer software for tracking physical items; computer software for detecting and processing identifiers carried by physical items; computer software for authenticating and verifying physical items; computer software for counterfeit deterrence of physical items; computer software for aggregating information associated with digital identities for physical items; computer software for enterprise resource planning; computer software for data management; computer software to maintain and operate cloud-based repositories for physical item information and physical item lifecycle information; computer software for associating programmable rules for user engagement and network interactions with digital identities for physical items; computer software and communication networks for providing information associated with digital identities of physical items; and computer software for enabling detection and sorting of physical items
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  technical consultancy in respect of digital watermarking; services for embedding digital watermarks; providing machine-readable codes for object sortation; providing machine-readable codes for recycling; services for providing product container recycling information; providing a machine-readable pattern on labels using software; providing online non-downloadable software for reading a machine-readable pattern on product labels and retrieving information related to that product; providing online non-downloadable software for creating labels with a machine-readable pattern; providing technical parameters and guidelines for using digital watermarking; providing temporary use of an online non-downloadable computer application for embedding watermarks in image content; providing a website featuring on-line non-downloadable software that enables users to apply a machine-readable pattern in image content; services in the field of designing machine-readable codes for recycling; providing technical information in the field of steganography; services for providing digital identification of products; determining information provided in a digital watermark, QR code, scannable barcode, radio frequency identification or near field communication tag; connecting information provided in a digital watermark, QR code, scannable barcode, radio frequency identification or near field communication tag with non-downloadable software that acts on such information in a predetermined manner; providing consumer product information regarding products for use with the creation of a unique digital identity for physical items; computer services, namely, creating cloud-based data repositories to host product information and lifecycle data associated with digital identities, where the digital identities correspond to physical products; design and implementation of software and technology solutions for the purpose of product, object, and document authentication and tracking; anti-counterfeiting, anti-tampering, and anti-product diversion services; services to ensure the integrity of genuine products and documents; providing authentication software to validate products associated with digital identities over communication networks; providing digital identities for physical objects and information associated therewith; platform as a service (PaaS) featuring computer software platforms for use in connection with consumer and commercial products and services, namely, for digitally identifying products; software-as-a-service for issuing and managing digital identities for physical products; services for creating digital identities for product items; services for providing digital representations of physical products; services for providing a uniform resource locator for an end user application engagement (or scan); services for managing multiple identifiers to support the use of a physical tagging system, namely digital watermarks, QR codes, scannable barcodes, near field communications, and radio frequency identification; providing programmable rules logic to support applications with product data through application programming interfaces (APIs) and programming tools; and providing information associated with product items through dashboard interfaces and application programming interfaces (APIs)
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.



The owner's/holder's proposed attorney information: Kevin M. Hayes. Other appointed attorneys are Andrew T. Ball, Lisa M. Caldwell, J. Christopher Carraway, Roy Chamcharas, Kristin L. Cleveland, Robert T. Cruzen, Amy C. Dachtler, Scott E. Davis, Caroline L. Desmond, Ryan L. Frei, James E. Geringer, Michael P. Girard, Susan W. Graf, Claire E. Green, Carsten C. Grellmann, Jeffrey B. Haendler, Klaus H. Hamm, Kevin M. Hayes, Joseph T. Jakubek, Sarah E. Jelsema, Alexa M. Johnston, Brandon J. Johnson, Cory A. Jones, Michael D. Jones, Deakin T. Lauer, Jie Lian, Jeffrey S. Love, Ziyu Ma, Andrew M. Mason, Gregory L. Maurer, Ethan A. McGrath, Tucker Mottl, Kyle B. Rinehart, Wayne R. Rupert, Sheree Lynn Rybak, Johanna P. Schwartz, Gregory K. Scott, Robert F. Scotti, Todd M. Siegel, Stacey C. Slater, Shelby A. Stepper, Samuel B. Thacker, Caitlin A. Thireault, Derrick W. Toddy, John D. Vandenberg, Mark W. Wilson, Garth A. Winn, and Travis Young, all members of the Bar of the State of Oregon. Kevin M. Hayes of Klarquist Sparkman, LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      One World Trade Center
      121 SW Salmon Street, Suite 1600
      Portland, Oregon 97204
      United States
      503-595-5300(phone)
      503-595-5301(fax)
      ptotmdocket@klarquist.com
The docket/reference number is 483010949501.
Kevin M. Hayes submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Kevin M. Hayes

PRIMARY EMAIL FOR CORRESPONDENCE: ptotmdocket@klarquist.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): kevin.hayes@klarquist.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Joel Meyer/   Date: 12/29/2022
Signatory's Name: Joel Meyer
Signatory's Position: Executive Vice President, Chief Legal Officer and Corporate Secretary
Signatory's Phone Number: 000-000-0000
Signature method: Sent to third party for signature
Payment Sale Number: 97736600
Payment Accounting Date: 12/29/2022

Serial Number: 97736600
Internet Transmission Date: Thu Dec 29 23:38:23 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XX.XXX.XXX-202212292338237
38529-97736600-850132380fddd959d6cfa141b
e151a1633ad69b9647036cc37d1452507cd3f812
-DA-38231232-20221229184041538349