Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97689926

Filing Date: 11/23/2022

To the Commissioner for Trademarks:

MARK: SBR (stylized and/or with design, see mark)
The literal element of the mark consists of SBR. The mark consists of a stylized bull head with horns separated by a star in the center of the head. The letters SBR in uppercase are to the right of the bull's head.
The applicant, S Holdings Ltd., a corporation of Jersey, having an address of
      c/o McCarthy Tétrault LLP
      66 Wellington Street West, Suite 5300
      Toronto, Ontario M5K1E6
      Canada
      XXXXand a domicile address of       XXXX
      XXXX XXXX
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Price comparison services; price comparison services in the fields of gaming, gambling, betting, sports betting and sportsbooks; price comparison services in the fields of gaming, gambling, betting, sports betting and sportsbooks, provided via a website; operation of loyalty, incentive, reward and bonus scheme services; operation of loyalty, incentive, reward and bonus scheme services relating to gaming, gambling, betting, sports betting and sportsbooks; collection, processing, storage, management and transcription of data relating to gaming, gambling, betting, sports betting and sportsbook services; compilation and systemisation of information into computer databases; compilation and systemisation of information on gaming, gambling, betting, sports betting and sportsbook services into computer databases; management of computerized databases; management of computerized databases containing information on gaming, gambling, betting, sports betting and sportsbook services; advertising, marketing and promotional services for others; advertising, marketing and promotional services for others in the fields of gaming, gambling, betting, sports betting and sportsbook services; advertising of the services of other vendors, enabling customers to conveniently view and compare the services of those vendors; advertising of the gaming, gambling, betting, sports betting and sportsbook services of other vendors, enabling customers to conveniently view and compare the services of those vendors; affiliate marketing services; affiliate marketing services in the fields of gaming, gambling, betting, sports betting and sportsbook services; information, consultancy and advisory services related to the aforesaid
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Canada application number 2212084, filed 09/26/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority.


International Class 041:  providing news and information in the fields of sports and sports betting via a website; providing reviews of third-party sports books via a website; providing information regarding sports betting odds via a website; providing statistical information in the field of sports and sports betting via a website
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

Priority based on foreign filing: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services and asserts a claim of priority based on Canada application number 2212084, filed 09/26/2022.
INTENT TO PERFECT 44(d) : At this time, the applicant has another basis for registration (Section 1(a) or Section 1(b)) and does NOT intend to rely on Section 44(e) as the basis for registration, but is only asserting a valid claim of priority.





The owner's/holder's proposed attorney information: Parna A. Mehrbani. Parna A. Mehrbani of Tonkon Torp LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, is located at
      888 SW Fifth Ave., Suite 1600
      Portland, Oregon 97204
      United States
      503-802-2170(phone)
      trademark@tonkon.com
The docket/reference number is 43266-9001.
Parna A. Mehrbani submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

Parna A. Mehrbani

PRIMARY EMAIL FOR CORRESPONDENCE: trademark@tonkon.com       SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /Parna A. Mehrbani/   Date: 11/23/2022
Signatory's Name: Parna A. Mehrbani
Signatory's Position: Attorney of record, Oregon Bar member
Signatory's Phone Number: 503-802-2170
Signature method: Sent to third party for signature
Payment Sale Number: 97689926
Payment Accounting Date: 11/23/2022

Serial Number: 97689926
Internet Transmission Date: Wed Nov 23 12:35:01 ET 2022
TEAS Stamp: USPTO/BAS-XX.XX.XXX.XXX-2022112312350298
8542-97689926-820f6a8f968a9ce9939338f56c
9d2189aa0245badaa3b38fa1cae99a5536df72-C
C-35012636-20221122183546445914