JOSE CUERVO TRADICIONAL EST. 1795 FOUNDED BY JOSE ANTONIO DE CUERVO

Becle, S.A.B. DE C.V.

Application Filed: 2022-11-11

Trademark Application Details

The mark consists of the words "EST. 1795" in black on a silver ribbon above the words "JOSE CUERVO" in black; above the word "TRADICIONAL" in white letters on a blue bar with a silver border; all of the foregoing within an oval shape with a silver, blue and white border; with seven gray coins on the lower part of the blue border and the words "FOUNDED BY JOSE ANTONIO DE CUERVO" in gray in the lower part of the white border.

Mark For: JOSE CUERVO TRADICIONAL EST. 1795 FOUNDED BY JOSE ANTONIO DE CUERVO™ trademark registration is intended to cover the categories of alcoholic beverages; distilled blue agave liquor.

Status

2022-11-15 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	97673861
Mark Literal Elements	JOSE CUERVO TRADICIONAL EST. 1795 FOUNDED BY JOSE ANTONIO DE CUERVO
Mark Drawing Type	-
Mark Type	Trademark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2022-11-15
Basis	1(a)
Class Status	ACTIVE
Primary US Classes	047: Wines 049: Distilled Alcoholic Liquors
Primary International Class	033 - Primary Class (Wine and spirits) Alcoholic beverages (except beers).
Filed Use	Yes
Current Use	Yes
Intent To Use	No
Filed ITU	No
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Domestic Representative	Julianne Abelman
Attorney Name	Julianne Abelman
Attorney Docket Number	115797.16617

Timeline

2019-08-15	Date of First Use
2019-08-15	Date of Use In Commerce
2022-11-11	Application Filed
2022-11-15	Location: NEW APPLICATION PROCESSING
2022-11-15	Status: Live/Pending
2022-11-15	Status: New application awaiting assignment to an examining attorney. See current trademark processing wait times for more information.
2022-11-15	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Becle, S.A.B. DE C.V.
Address	Guillermo González Camarena #800-4 Piso Colonia Santa Fe, Delegación Álvaro Obregón, Mexico City MEXICO C.P.01210
Legal Entity Type	Corporation
Legal Entity State	MEXICO

Documents

Application		2022-11-11
Drawing		2022-11-11
Specimen		2022-11-11

Design Search Codes

090104	Bows, decorative; Ribbons, giftwrap (gift wrap); Ribbons, hair
200310	Alcohol bottle labels; Bottles, labels for alcohol bottles; Labels, alcohol bottles; Bottle labels; Labels for bottles
240701	Coins; Money (coins)
240907	Advertising, banners; Banners
260317	Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
260321	Ovals that are completely or partially shaded

Attorney of Record

JULIANNE ABELMAN
WOMBLE BOND DICKINSON (US) LLP
950 THIRD AVENUE
SUITE 2400, 24TH FLOOR
NEW YORK, NY 10022

Good, Services, and Codes

International Codes:	33
U.S. Codes:	047,049

Type Code	Type
DM0000	The mark consists of the words "EST. 1795" in black on a silver ribbon above the words "JOSE CUERVO" in black; above the word "TRADICIONAL" in white letters on a blue bar with a silver border; all of the foregoing within an oval shape with a silver, blue and white border; with seven gray coins on the lower part of the blue border and the words "FOUNDED BY JOSE ANTONIO DE CUERVO" in gray in the lower part of the white border.
DM0000	The mark consists of an oval with a white background and a border comprised of a narrow blue outer line, a wide white line, a wide blue line, a gray line, a narrow white inner line and a blue gradient partially towards the center of the oval. Inside the top of the oval are the stylized words "EST. 1795" in black on a silver ribbon with a white border that is outlined in black and has black shading above the stylized words "JOSE CUERVO" in black. Across the middle of the oval is the stylized word "TRADICIONAL" in white letters with blue shading on a blue bar with an overall rectangular shape and an ornate thick silver border that is outlined in blue. At the bottom of the oval in front of the wide blue line and narrow white line borders are seven silver and gray coins. The stylized gray words "FOUNDED BY JOSE ANTONIO DE CUERVO" appears in the lower part of the wide white border. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark.

Type Code

Type

DM0000

The mark consists of an oval with a white background and a border comprised of a narrow blue outer line, a wide white line, a wide blue line, a gray line, a narrow white inner line and a blue gradient partially towards the center of the oval. Inside the top of the oval are the stylized words "EST. 1795" in black on a silver ribbon with a white border that is outlined in black and has black shading above the stylized words "JOSE CUERVO" in black. Across the middle of the oval is the stylized word "TRADICIONAL" in white letters with blue shading on a blue bar with an overall rectangular shape and an ornate thick silver border that is outlined in blue. At the bottom of the oval in front of the wide blue line and narrow white line borders are seven silver and gray coins. The stylized gray words "FOUNDED BY JOSE ANTONIO DE CUERVO" appears in the lower part of the wide white border. All other instances of the color white represents background and/or transparent areas and is not claimed as a feature of the mark.

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2022-11-15

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