EAT WELL. BE WELL. A PATH TO BETTER HEALTH.
Guiding Stars Licensing Company, LLC
The mark consists of the wording "Eat Well. Be Well. A path to better health." appearing below the design of an arched banner with a line at the top and at the bottom with the stylized wording "HANNAFORD" above the depiction of a tomato, a loaf of bread, two cherries, a bell pepper, and a bunch of grapes.
Mark For: EAT WELL. BE WELL. A PATH TO BETTER HEALTH.™ trademark registration is intended to cover the category of
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Acronym Finder
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| Serial Number | 97655488 |
| Mark Literal Elements | EAT WELL. BE WELL. A PATH TO BETTER HEALTH. |
| Mark Drawing Type | - |
| Mark Type | Service Mark |
| Standard Character Claim | No |
| Current Location | NEW APPLICATION PROCESSING 2022-11-03 |
| Basis | 1(b) |
| Class Status | ACTIVE |
| Primary US Classes |
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| Primary International Class |
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| Filed Use | No |
| Current Use | No |
| Intent To Use | Yes |
| Filed ITU | Yes |
| 44D Filed | No |
| 44E Current | No |
| 66A Current | No |
| Current Basis | No |
| No Basis | No |
| Attorney Name | Brian P. Gregg |
| Attorney Docket Number | 21631-0125 |
Timeline
| 2022-10-31 | Application Filed |
| 2022-11-03 | Location: NEW APPLICATION PROCESSING |
| 2022-11-03 | Status: Live/Pending |
| 2022-11-03 | Status: New application awaiting assignment to an examining attorney. See current trademark processing wait times for more information. |
| 2022-11-03 | Transaction Date |
Trademark Parties (Applicants & Owners)
| Party: |  Guiding Stars Licensing Company, LLC |
| Address | 145 Pleasant Hill Road Scarborough, MAINE UNITED STATES 04074 |
| Legal Entity Type | Limited Liability Company |
| Legal Entity State | DELAWARE |
Documents
 Drawing | 2022-10-31 | |
| TEAS Plus New Application | 2022-10-31 |
Design Search Codes
| 050308 | More than one leaf, including scattered leaves, bunches of leaves not attached to branches |
| 050902 | Grapes |
| 050908 | Cherries |
| 051104 | Tomatoes |
| 051109 | Peppers |
| 080101 | Bread (whole loaves); Pita |
| 240907 | Advertising, banners; Banners |
| 261709 | Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved |
Attorney of Record
Good, Services, and Codes
| International Codes: | 44 |
| U.S. Codes: | 100,101 |
| Type Code | Type |
|---|---|
| DM0000 | The mark consists of the wording "Eat Well. Be Well. A path to better health." appearing below the design of an arched banner with a line at the top and at the bottom with the stylized wording "HANNAFORD" above the depiction of a tomato, a loaf of bread, two cherries, a bell pepper, and a bunch of grapes. |
Trademark Filing History
| Description | Date | Proceeding Number |
|---|---|---|
| NEW APPLICATION ENTERED IN TRAM | 2022-11-03 |
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