PUSH PLAY FURTHER

Sony Interactive Entertainment Inc.

Application Filed: 2022-10-19

Trademark Application Details

Mark For: PUSH PLAY FURTHER™ trademark registration is intended to cover the categories of providing a customer loyalty program featuring the issuance and processing of loyalty points that are redeemable for video games, computer games, video game content, computer game content, digital media content, video game consoles, video game accessories, consumer electronics, and merchandise, and for monetary rewards towards the purchase of video games, computer games, video game content, computer game content, digital media content, video game consoles, and video game accessories; providing a customer loyalty program featuring rewards in the form of digital content for viewing and displaying; business administration of consumer loyalty programs; on-line retail store services featuring downloadable video games, virtual content for video games, video game consoles, and video game accessories; promoting the goods and services of others; advertising services; providing a customer loyalty program; organization and management of customer loyalty programs; sales promotion through customer loyalty programs.

Status

2022-10-22 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	97638546
Mark Literal Elements	PUSH PLAY FURTHER
Mark Drawing Type	4 - STANDARD CHARACTER MARK
Mark Type	Service Mark
Current Location	NEW APPLICATION PROCESSING 2022-10-22
Basis	44(d)
Class Status	ACTIVE
Primary US Classes	100: Miscellaneous 101: Advertising and Business 102: Insurance and Financial
Primary International Class	035 - Primary Class (Advertising and business) Advertising; business management; business administration; office functions.
Filed Use	No
Current Use	No
Intent To Use	No
Filed ITU	No
44D Filed	Yes
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Domestic Representative	Boris Umansky
Attorney Name	Boris Umansky
Attorney Docket Number	3T22786708

Timeline

2022-10-19	Application Filed
2022-10-22	Location: NEW APPLICATION PROCESSING
2022-10-22	Status: Live/Pending
2022-10-22	Status: New application awaiting assignment to an examining attorney. See current trademark processing wait times for more information.
2022-10-22	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	Sony Interactive Entertainment Inc.
Address	1-7-1 Konan, Minato-ku Tokyo JAPAN 108-0075
Legal Entity Type	Corporation
Legal Entity State	JAPAN

Documents

Application		2022-10-19
Drawing		2022-10-19

Attorney of Record

BORIS UMANSKY
LADAS & PARRY LLP
224 S. MICHIGAN AVE., STE. 1600
CHICAGO, IL 60604

Good, Services, and Codes

International Codes:	35
U.S. Codes:	100,101,102

Type Code	Type
GS0351	Providing a customer loyalty program featuring the issuance and processing of loyalty points that are redeemable for video games, computer games, video game content, computer game content, digital media content, video game consoles, video game accessories, consumer electronics, and merchandise, and for monetary rewards towards the purchase of video games, computer games, video game content, computer game content, digital media content, video game consoles, and video game accessories; providing a customer loyalty program featuring rewards in the form of digital content for viewing and displaying; business administration of consumer loyalty programs; on-line retail store services featuring downloadable video games, virtual content for video games, video game consoles, and video game accessories; promoting the goods and services of others; advertising services; providing a customer loyalty program; organization and management of customer loyalty programs; sales promotion through customer loyalty programs

Type Code

Type

GS0351

Providing a customer loyalty program featuring the issuance and processing of loyalty points that are redeemable for video games, computer games, video game content, computer game content, digital media content, video game consoles, video game accessories, consumer electronics, and merchandise, and for monetary rewards towards the purchase of video games, computer games, video game content, computer game content, digital media content, video game consoles, and video game accessories; providing a customer loyalty program featuring rewards in the form of digital content for viewing and displaying; business administration of consumer loyalty programs; on-line retail store services featuring downloadable video games, virtual content for video games, video game consoles, and video game accessories; promoting the goods and services of others; advertising services; providing a customer loyalty program; organization and management of customer loyalty programs; sales promotion through customer loyalty programs

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2022-10-22

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