Trademark Filing

CMFG Life Insurance Company

Application Filed: 2022-10-10

Trademark Application Details

The mark consists of wording and design. The design consists of four rows of horizontal bars, each with a break at different points that forms a brick-like pattern of staggered rectangles. The portions of the bars to the left of the breaks are yellow, while the portions to the right are blue. To the right of the design, the wording "TruStage" appears in large blue letters.

Mark For: This trademark registration is intended to cover the categories of downloadable computer software and downloadable mobile applications for providing information on vehicle lending services, vehicle valuations, vehicle lending and financing information, and vehicle loan interest rates; downloadable software in the nature of a mobile application for providing information on vehicle lending services; downloadable software and downloadable mobile applications for automating the savings process with automatic transfers; downloadable software in the nature of a mobile application for financial account opening and member onboarding for financial services organizations; computer software for providing comprehensive pre-screening for potential loan applicants related to consumer and commercial loan products; computer software platforms for pre-approved financing and pre-negotiated vehicle pricing for the purchase of automobiles; computer software platforms for providing comprehensive pre-screening for potential loan applicants related to consumer and commercial loan products; downloadable computer software for producing documents in banking transactions; downloadable computer software for producing documents in banking transactions in a web-based environment with mobile-enabled output for mobile phones, tablets, and handheld computers.

Status

2022-10-13 UTC

LIVE APPLICATION Awaiting Examination

The trademark application has been accepted by the Office (has met the minimum filing requirements) and has not yet been assigned to an examiner.

Research	OneLook Acronym Finder
Serial Number	97625422
Mark Literal Elements	None
Mark Drawing Type	-
Mark Type	Trademark, Service Mark
Standard Character Claim	No
Current Location	NEW APPLICATION PROCESSING 2022-10-13
Basis	1(b)
Class Status	ACTIVE
Primary US Classes	021: Electrical Apparatus, Machines and Supplies 023: Cutlery, Machinery, Tools and Parts Thereof 026: Measuring and Scientific Appliances 036: Musical Instruments and Supplies 038: Prints and Publications
Primary International Class	009 - Primary Class (Electrical and scientific apparatus) Scientific, nautical, surveying, electric, photographic, cinematographic, optical, weighing, measuring, signaling, checking (supervision), lifesaving and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire-extinguishing apparatus.
Filed Use	No
Current Use	No
Intent To Use	Yes
Filed ITU	Yes
44D Filed	No
44E Current	No
66A Current	No
Current Basis	No
No Basis	No
Attorney Name	Christopher J. Hussin
Attorney Docket Number	53747-234

Timeline

2022-10-10	Application Filed
2022-10-13	Location: NEW APPLICATION PROCESSING
2022-10-13	Status: Live/Pending
2022-10-13	Status: New application awaiting assignment to an examining attorney. See current trademark processing wait times for more information.
2022-10-13	Transaction Date

Trademark Parties (Applicants & Owners)

Party:	CMFG Life Insurance Company
Address	5910 Mineral Point Road MADISON, WISCONSIN UNITED STATES 53705
Legal Entity Type	Corporation
Legal Entity State	IOWA

Documents

Application		2022-10-10
Drawing		2022-10-10

Design Search Codes

071501	Blocks, cement; Bricks; Cinderblocks; Stones, for building
261114	Rectangles (three or more rectangles); Three or more rectangles
261121	Rectangles that are completely or partially shaded
261701	Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
261705	Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Attorney of Record

CHRISTOPHER J. HUSSIN
BOARDMAN & CLARK LLP
1 S. PINCKNEY STREET, STE. 410
MADISON, WI 53703

Good, Services, and Codes

International Codes:	9
U.S. Codes:	021,023,026,036,038
International Codes:	35
U.S. Codes:	100,101,102
International Codes:	36
U.S. Codes:	100,101,102
International Codes:	38
U.S. Codes:	100,101,104
International Codes:	41
U.S. Codes:	100,101,107
International Codes:	42
U.S. Codes:	100,101
International Codes:	45
U.S. Codes:	100,101

Type Code	Type
GS0411	Teaching and training in business and industry; educational services, namely, conducting seminars, workshops, conferences, lectures and tutorials in the fields of personal, professional, business and organizational development, and including the distribution of course materials in connection therewith; business mentoring in the field of business development; professional coaching services in the field of business development; life coaching services in the field of business development; personal, professional, business and organizational development training; training in the field of financial institution management and lending; providing group coaching, in-person learning forums, workshops and seminars in the financial services industry to financial service providers in the field of data analytics; business training and development training regarding the establishment and building of client relationships; training, namely, training of financial advisors in the areas of selling strategies, personal selling skills and tools, knowledge of annuity products and services, and business and prospect development; providing training for financial institution managers and staff in the fields of customer communications and sales; training, namely, training of financial institution managers to provide them with tools to enhance business management skills, including goal setting, sales action planning, staff communications, and skills for coaching, motivating, tracking performance and providing feedback to lending staff; providing training to financial institution lending staff in the areas of selling strategies, personal selling skills and tools, knowledge of lending insurance products and services; educational services, namely, providing training courses to loan officers in the field of customer service to meet the needs of their borrowers; business training, educational services, namely, one-on-one advisor mentoring, group advisor seminars and presentations regarding strategy and tactics to initiate instructional advisor programs that engage clients and prospects, and professional coaching services in the fields of understanding audience demographics and behavioral finance, networking, lead tracking, business strategy, sales, client relationships and communication, social media presence and strategies, referrals and referral programs, content marketing, seminar strategies, business partnerships, and client customer service, and distribution of course material in connection therewith; educational services, namely, seminars and online courses in the field of pre-planned funeral arrangements; providing on-line non-downloadable publications, namely, newsletters and periodicals in the field of pre-planned funeral arrangements; education services, namely, classes, workshops, non-downloadable webinars, in the field of fiduciary due diligence and financial advisor practice management, and distribution of course materials in connection therewith in printed and electronic format; education services, namely, classes, workshops, non-downloadable webinars in the field of financial literacy, and distribution of course materials in connection therewith in printed and electronic format; communication services, namely, electronic transmission of data and documents among users of computers

Type Code

Type

GS0411

Teaching and training in business and industry; educational services, namely, conducting seminars, workshops, conferences, lectures and tutorials in the fields of personal, professional, business and organizational development, and including the distribution of course materials in connection therewith; business mentoring in the field of business development; professional coaching services in the field of business development; life coaching services in the field of business development; personal, professional, business and organizational development training; training in the field of financial institution management and lending; providing group coaching, in-person learning forums, workshops and seminars in the financial services industry to financial service providers in the field of data analytics; business training and development training regarding the establishment and building of client relationships; training, namely, training of financial advisors in the areas of selling strategies, personal selling skills and tools, knowledge of annuity products and services, and business and prospect development; providing training for financial institution managers and staff in the fields of customer communications and sales; training, namely, training of financial institution managers to provide them with tools to enhance business management skills, including goal setting, sales action planning, staff communications, and skills for coaching, motivating, tracking performance and providing feedback to lending staff; providing training to financial institution lending staff in the areas of selling strategies, personal selling skills and tools, knowledge of lending insurance products and services; educational services, namely, providing training courses to loan officers in the field of customer service to meet the needs of their borrowers; business training, educational services, namely, one-on-one advisor mentoring, group advisor seminars and presentations regarding strategy and tactics to initiate instructional advisor programs that engage clients and prospects, and professional coaching services in the fields of understanding audience demographics and behavioral finance, networking, lead tracking, business strategy, sales, client relationships and communication, social media presence and strategies, referrals and referral programs, content marketing, seminar strategies, business partnerships, and client customer service, and distribution of course material in connection therewith; educational services, namely, seminars and online courses in the field of pre-planned funeral arrangements; providing on-line non-downloadable publications, namely, newsletters and periodicals in the field of pre-planned funeral arrangements; education services, namely, classes, workshops, non-downloadable webinars, in the field of fiduciary due diligence and financial advisor practice management, and distribution of course materials in connection therewith in printed and electronic format; education services, namely, classes, workshops, non-downloadable webinars in the field of financial literacy, and distribution of course materials in connection therewith in printed and electronic format; communication services, namely, electronic transmission of data and documents among users of computers

Trademark Filing History

Description	Date	Proceeding Number
NEW APPLICATION ENTERED IN TRAM	2022-10-13