Trademark/Service Mark Application, Principal Register
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
The mark consists of standard characters, without claim to any particular font style, size, or color.
REGISTER
Principal
APPLICANT INFORMATION
*OWNER OF MARK
Acxiom LLC
*MAILING ADDRESS
301 East Dave Ward Drive
*CITY
Conway
*STATE
(Required for U.S. applicants)
Arkansas
*COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
*ZIP/POSTAL CODE
(Required for U.S. and certain international addresses)
72032
*EMAIL ADDRESS
XXXX
LEGAL ENTITY INFORMATION
TYPE
limited liability company
STATE/COUNTRY/REGION/JURISDICTION/U.S. TERRITORY WHERE LEGALLY ORGANIZED
Delaware
GOODS AND/OR SERVICES AND BASIS INFORMATION
INTERNATIONAL CLASS
035
*IDENTIFICATION
Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and
retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers, platforms, and offline destinations, customer data enrichment services, and data segmentation
services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data for marketing purposes; data
quality, hygiene, and linking services in the nature of cleaning, standardizing, and completing customer contact data, minimizing duplicate data, and linking similar data located at multiple
locations and in multiple databases; identity resolution services in the nature of creating and maintaining a unified view of customers across multiple customer data databases; business marketing
consulting services, namely, identity consulting on designing an optimal identity solution leveraging existing databases and systems, real-time decisioning and personalization services; business
marketing data analysis and data modeling services; providing marketing databases.
FILING BASIS
SECTION 1(b)
INTERNATIONAL CLASS
042
*IDENTIFICATION
Database development services; database management services; customer data platform (CDP) services to implement, integrate, enhance and
optimize the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and
monetization; marketing database management services to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data
foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of
customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party
identity graphs holding the identifiers and signals that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints,
devices, channels, and identity relationships; computer software consulting, namely, providing integrated data, identity, audience strategy and measurement to deliver customer connections at scale
across media channels, providing audience insights and strategy for creation of any marketing campaign or media channel including display, social, mobile, connected television (CTV), search, and
over-the-top (OTT), providing implementation support for clients implementing digital marketing technologies, including customer data platforms (CDPs), data management platforms (DMPs), tag
management systems, marketing clouds, marketing campaign management, and advertising operations; advanced media analytics, featuring media mix modeling, multi-touch attribution and full funnel
modeling; strategic marketing consulting services and marketing measurement; marketing campaign management; predictive analytical services to support customer journey analytics, custom customer
modeling, machine learning to support marketing, and customer segmentation techniques; Software as a Service (SaaS) services featuring computer software for providing a cloud-based analytics
environment that enables a real-time data pipeline that fuels marketing optimization and business intelligence.
FILING BASIS
SECTION 1(b)
ATTORNEY INFORMATION
NAME
J. Charles Dougherty
ATTORNEY BAR MEMBERSHIP NUMBER
XXX
YEAR OF ADMISSION
XXXX
U.S. STATE/ COMMONWEALTH/ TERRITORY
XX
FIRM NAME
Wright, Lindsey & Jennings LLP
STREET
200 W. Capitol Ave., Ste. 2300
CITY
Little Rock
STATE
Arkansas
COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
United States
ZIP/POSTAL CODE
72201
PHONE
501-371-0808
FAX
501-376-9442
EMAIL ADDRESS
jdougherty@wlj.com
OTHER APPOINTED ATTORNEY
Richard Blakely Glasgow; Meredith K. Lowry; MaryScott Polk
CORRESPONDENCE INFORMATION
NAME
J. Charles Dougherty
PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
jdougherty@wlj.com
SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES)
aelliott@wlj.com
FEE INFORMATION
APPLICATION FILING OPTION
TEAS Standard
NUMBER OF CLASSES
2
APPLICATION FOR REGISTRATION PER CLASS
350
*TOTAL FEES DUE
700
*TOTAL FEES PAID
700
SIGNATURE INFORMATION
SIGNATURE
/J. Charles Dougherty/
SIGNATORY'S NAME
J. Charles Dougherty
SIGNATORY'S POSITION
Attorney of record, AR bar member
SIGNATORY'S PHONE NUMBER
501-371-0808
DATE SIGNED
10/06/2022
SIGNATURE METHOD
Signed directly within the form
PTO- 1478
Approved for use through 10/31/2024. OMB 0651-0009
U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
Trademark/Service Mark Application, Principal Register
Serial Number:97621352
Filing Date:10/06/2022
To the Commissioner for Trademarks:
MARK: ACXIOM (Standard Characters, see mark)
The literal element of the mark consists of ACXIOM. The mark consists of standard characters, without claim to any particular font style, size, or color.
The applicant, Acxiom LLC, a limited liability company legally organized under the laws of Delaware, having an address of
301 East Dave Ward Drive
Conway, Arkansas 72032
United States
XXXX
requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C.
Section 1051 et seq.), as amended, for the following:
International Class 035: Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing
campaigns, creating custom look-alike audiences and distributing them to publishers, platforms, and offline destinations, customer data enrichment services, and data segmentation services to allow
marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data for marketing purposes; data quality, hygiene,
and linking services in the nature of cleaning, standardizing, and completing customer contact data, minimizing duplicate data, and linking similar data located at multiple locations and in multiple
databases; identity resolution services in the nature of creating and maintaining a unified view of customers across multiple customer data databases; business marketing consulting services, namely,
identity consulting on designing an optimal identity solution leveraging existing databases and systems, real-time decisioning and personalization services; business marketing data analysis and data
modeling services; providing marketing databases.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
International Class 042: Database development services; database management services; customer data platform (CDP) services to implement, integrate, enhance and optimize the value of customer
data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; marketing database
management services to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing;
Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing
to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers and
signals that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints, devices, channels, and identity
relationships; computer software consulting, namely, providing integrated data, identity, audience strategy and measurement to deliver customer connections at scale across media channels, providing
audience insights and strategy for creation of any marketing campaign or media channel including display, social, mobile, connected television (CTV), search, and over-the-top (OTT), providing
implementation support for clients implementing digital marketing technologies, including customer data platforms (CDPs), data management platforms (DMPs), tag management systems, marketing clouds,
marketing campaign management, and advertising operations; advanced media analytics, featuring media mix modeling, multi-touch attribution and full funnel modeling; strategic marketing consulting
services and marketing measurement; marketing campaign management; predictive analytical services to support customer journey analytics, custom customer modeling, machine learning to support
marketing, and customer segmentation techniques; Software as a Service (SaaS) services featuring computer software for providing a cloud-based analytics environment that enables a real-time data
pipeline that fuels marketing optimization and business intelligence.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.
The owner's/holder's proposed attorney information: J. Charles Dougherty. Other appointed attorneys are Richard Blakely Glasgow; Meredith K. Lowry; MaryScott Polk. J. Charles Dougherty of
Wright, Lindsey & Jennings LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
200 W. Capitol Ave., Ste. 2300
Little Rock, Arkansas 72201
United States
501-371-0808(phone)
501-376-9442(fax)
jdougherty@wlj.com
J. Charles Dougherty submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any
U.S. Commonwealth or territory.
The applicant's current Correspondence Information:
Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed,
and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).
A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).
Declaration
Declaration Signature
Signature: /J. Charles Dougherty/ Date: 10/06/2022
Signatory's Name: J. Charles Dougherty
Signatory's Position: Attorney of record, AR bar member
Signatory's Phone Number: 501-371-0808
Signature method: Signed directly within the form
Payment Sale Number: 97621352
Payment Accounting Date: 10/06/2022
Serial Number: 97621352
Internet Transmission Date: Thu Oct 06 11:13:43 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XXX-2022100611134426
4991-97621352-820604ed7cf1d86ecbad8c86c8
29282721ebf6af9c9689a3d6634708a3ae2ee-CC
-13430438-20221006111148019521