Application

PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

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PTO- 1478

Approved for use through 10/31/2024. OMB 0651-0009

U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number

Trademark/Service Mark Application, Principal Register

Serial Number: 97621345

Filing Date: 10/06/2022

To the Commissioner for Trademarks:

MARK: ACXIOM (stylized and/or with design, see mark)
The literal element of the mark consists of ACXIOM. The color(s) teal and blue is/are claimed as a feature of the mark. The mark consists of the wording ACXIOM with the letter "X" in teal and blue, and turned partially to the right, with the remaining lettering in blue.
The applicant, Acxiom LLC, a limited liability company legally organized under the laws of Delaware, having an address of
      301 East Dave Ward Drive
      Conway, Arkansas 72032
      United States
      XXXX

requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:

International Class 035:  Business marketing services, namely, building audiences for digital and offline engagement with consumers for acquisition, cross-selling, and retention marketing campaigns, creating custom look-alike audiences and distributing them to publishers, platforms, and offline destinations, customer data enrichment services, and data segmentation services to allow marketers to segment by individual, household, life stage, financial, or insurance behaviors, and ethnicity and acculturation; providing consumer data for marketing purposes; data quality, hygiene, and linking services in the nature of cleaning, standardizing, and completing customer contact data, minimizing duplicate data, and linking similar data located at multiple locations and in multiple databases; identity resolution services in the nature of creating and maintaining a unified view of customers across multiple customer data databases; business marketing consulting services, namely, identity consulting on designing an optimal identity solution leveraging existing databases and systems, real-time decisioning and personalization services; business marketing data analysis and data modeling services; providing marketing databases.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.

International Class 042:  Database development services; database management services; customer data platform (CDP) services to implement, integrate, enhance and optimize the value of customer data; Platform as a Service (PaaS) services featuring computer software platforms for providing a second-party customer data marketplace for data sharing and monetization; marketing database management services to unify enterprise customer data, identity, and interactions to bring together in-the-moment and historical customer data to create a data foundation for integrated marketing; Software as a Service (SaaS) services featuring computer software for providing a secure interface in a cloud computing environment to increase the reach of customer data and facilitate data sharing to improve customer acquisition and retention; Software as a Service (SaaS) services featuring computer software for creating and maintaining first-party identity graphs holding the identifiers and signals that correlate with individual consumers and organizing digital and offline first-party data with third-party insights across customer touchpoints, devices, channels, and identity relationships; computer software consulting, namely, providing integrated data, identity, audience strategy and measurement to deliver customer connections at scale across media channels, providing audience insights and strategy for creation of any marketing campaign or media channel including display, social, mobile, connected television (CTV), search, and over-the-top (OTT), providing implementation support for clients implementing digital marketing technologies, including customer data platforms (CDPs), data management platforms (DMPs), tag management systems, marketing clouds, marketing campaign management, and advertising operations; advanced media analytics, featuring media mix modeling, multi-touch attribution and full funnel modeling; strategic marketing consulting services and marketing measurement; marketing campaign management; predictive analytical services to support customer journey analytics, custom customer modeling, machine learning to support marketing, and customer segmentation techniques; Software as a Service (SaaS) services featuring computer software for providing a cloud-based analytics environment that enables a real-time data pipeline that fuels marketing optimization and business intelligence.
Intent to Use: The applicant has a bona fide intention, and is entitled, to use the mark in commerce on or in connection with the identified goods/services.




The owner's/holder's proposed attorney information: J. Charles Dougherty. Other appointed attorneys are Richard Blakely Glasgow; Meredith K. Lowry; MaryScott Polk. J. Charles Dougherty of Wright, Lindsey & Jennings LLP, is a member of the XX bar, admitted to the bar in XXXX, bar membership no. XXX, and the attorney(s) is located at
      200 W. Capitol Ave., Ste. 2300
      Little Rock, Arkansas 72201
      United States
      501-371-0808(phone)
      501-376-9442(fax)
      jdougherty@wlj.com

J. Charles Dougherty submitted the following statement: The attorney of record is an active member in good standing of the bar of the highest court of a U.S. state, the District of Columbia, or any U.S. Commonwealth or territory.

The applicant's current Correspondence Information:

J. Charles Dougherty

PRIMARY EMAIL FOR CORRESPONDENCE: jdougherty@wlj.com        SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): aelliott@wlj.com Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the applicant owner/holder and the applicant owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic Application System (TEAS).

A fee payment in the amount of $700 has been submitted with the application, representing payment for 2 class(es).

Declaration

	Basis: If the applicant is filing the application based on use in commerce under 15 U.S.C. § 1051(a): The signatory believes that the applicant is the owner of the trademark/service mark sought to be registered; The mark is in use in commerce and was in use in commerce as of the filing date of the application on or in connection with the goods/services in the application; The specimen(s) shows the mark as used on or in connection with the goods/services in the application and was used on or in connection with the goods/services in the application as of the application filing date; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate. And/Or If the applicant is filing the application based on an intent to use the mark in commerce under 15 U.S.C. § 1051(b), § 1126(d), and/or § 1126(e): The signatory believes that the applicant is entitled to use the mark in commerce; The applicant has a bona fide intention to use the mark in commerce and had a bona fide intention to use the mark in commerce as of the application filing date on or in connection with the goods/services in the application; and To the best of the signatory's knowledge and belief, the facts recited in the application are accurate.
	To the best of the signatory's knowledge and belief, no other persons, except, if applicable, concurrent users, have the right to use the mark in commerce, either in the identical form or in such near resemblance as to be likely, when used on or in connection with the goods/services of such other persons, to cause confusion or mistake, or to deceive.
	To the best of the signatory's knowledge, information, and belief, formed after an inquiry reasonable under the circumstances, the allegations and other factual contentions made above have evidentiary support.
	The signatory being warned that willful false statements and the like are punishable by fine or imprisonment, or both, under 18 U.S.C. § 1001, and that such willful false statements and the like may jeopardize the validity of the application or submission or any registration resulting therefrom, declares that all statements made of his/her own knowledge are true and all statements made on information and belief are believed to be true.

Declaration Signature

Signature: /J. Charles Dougherty/   Date: 10/06/2022
Signatory's Name: J. Charles Dougherty
Signatory's Position: Attorney of record, AR bar member
Signatory's Phone Number: 501-371-0808
Signature method: Signed directly within the form
Payment Sale Number: 97621345
Payment Accounting Date: 10/06/2022

Serial Number: 97621345
Internet Transmission Date: Thu Oct 06 11:10:37 ET 2022
TEAS Stamp: USPTO/BAS-XXX.XX.XX.XXX-2022100611103896
3979-97621345-8206987b30dd9f39bd3a2b8a16
9c56f7ac0ac0b331245ba67236d471574afd77-C
C-10370390-20221006110653194694